---
title: "Steak Shake Protein Powder — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/steak-shake-protein-powder"
last_updated: "2026-08-11T01:25:17.099Z"
locale: en
meta:
description: "Niche score 39/100 · $116K/yr market · 130K searches/yr · $60.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $116K/yr market · 130K searches/yr · $60.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steak Shake Protein Powder — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **steak shake protein powder**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 21Conversion 19Competition 11Returns 100Price range 95Avg price 90Brand share 14Review moat 72Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$39.99–$71.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$60.03**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****622.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$116K**
$116K/yr · 130K searches
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, steak shake protein powder is a $116K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steak shake protein powder market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$150K–$180K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**2%**
- Lineage Provisions55% - The Fittest Ever18% - Ancestral Supplements9% - HEART & SOIL7% - Equip5% - Paleo Pro4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -8.7% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/health-household/steak-shake-protein-powder/trend)
## **Top steak shake protein powder search terms**
- **lineage protein powder**66K/yr-3.4%1.7% conv. - **steak shake protein powder**17K/yr-17.2%1.2% conv. - **lineage protein**7K/yr-5.9%0.8% conv. - **steak shake**11K/yr-11.2%1.0% conv. - **total carnivore protein powder**5K/yr-16.9%1.7% conv. - **linage protein powder**4K/yr+26.5%1.3% conv. - **beef organ protein powder**4K/yr-30.9%1.1% conv. - **lineage provisions protein powder**4K/yr-23.6%1.0% conv. - **lineage ab complete protein powder**3K/yr-24.9%1.0% conv. - **total carnivore steak shake**3K/yr-8.1%1.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/steak-shake-protein-powder/search-terms)
## **Top steak shake protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings**Lineage Provisions**$60.49**4.5★64 rev](https://www.amazon.com/dp/B0FLF7N44W) [2**Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings**Lineage Provisions**$42.02**4.7★289 rev](https://www.amazon.com/dp/B0DWTHFGK6) [3**The Fittest Whole Feast Beef Protein Powder - Milk Chocolate - Grass Fed Nose to Tail Carnivore Blend Including Liver Colostrum and Whole Bone - BCAAs - 14g Collagen 21g Total Protein**The Fittest Ever**$62.46**4.3★577 rev](https://www.amazon.com/dp/B09V5PYHV8) [4**HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs**HEART & SOIL**$69.83**4.7★40 rev](https://www.amazon.com/dp/B0FW28MR2F) [5**Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply**Ancestral Supplements**$70.84**4.4★222 rev](https://www.amazon.com/dp/B0D9CF86W1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs**HEART & SOIL**$69.83**40 rev9mo ago](https://www.amazon.com/dp/B0FW28MR2F) [**Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings**Lineage Provisions**$60.49**64 rev11mo ago](https://www.amazon.com/dp/B0FLF7N44W) [**Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings**Lineage Provisions**$42.02**289 rev1y ago](https://www.amazon.com/dp/B0DWTHFGK6) [**Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply**Ancestral Supplements**$70.84**222 rev1y ago](https://www.amazon.com/dp/B0D9CF86W1) [**Ancestral Supplements Grass Fed Protein Powder Vanilla Beef Bone Broth Based with Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply**Ancestral Supplements**$71.07**303 rev1y ago](https://www.amazon.com/dp/B0D9CCJP4Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings**Lineage Provisions**$60.49**4.5★**▲ 63%**](https://www.amazon.com/dp/B0FLF7N44W) [**HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs**HEART & SOIL**$69.83**4.7★**▲ 37%**](https://www.amazon.com/dp/B0FW28MR2F) [**Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply**Ancestral Supplements**$70.84**4.4★**— 2%**](https://www.amazon.com/dp/B0D9CF86W1) [**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate**Transparent Labs**$59.57**4.7★**— 2%**](https://www.amazon.com/dp/B0CQ32D39X) [**Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)**Equip**$64.02**4.4★**— 2%**](https://www.amazon.com/dp/B013MRPPL6)
**~~View all trending →~~**
## **What buyers say about steak shake protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Clean Taste”*
**Nutritional Content**21%
*“Excellent protein powder”*
**Quality-Overall**12%
*“Great quality,easy on the taste buds”*
**Flavor**7%
*“Strong flavor”*
**Solubility**4%
*“Mixes well”*
**Ingredients-Overall**4%
*“Clean ingredients”*
**Blend/Ratio**4%
*“Blends up great”*
**Texture/Consistency-Overall**1%
*“has a smooth consistency”*
**Sweetness**1%
*“a sweet tooth”*
**Value For Money**1%
*“is relatively affordable”*
### **What buyers complain about **
**Taste-Overall**21%
*“Chalky taste”*
**Solubility**7%
*“Impossible to dissolve”*
**Value For Money**7%
*“Too EXPENSIVE”*
**Flavor**5%
*“Weird flavor”*
**Artificial Sweeteners**5%
*“Stevia tastes awful”*
**Sweetness**5%
*“Too Sweet”*
**Nutritional Content**4%
*“this protein powder is disappointing”*
**Advertised Vs Actual Product**2%
*“Its not the same”*
**Bitter**2%
*“Too strong and bitter”*
**Ingredients-Overall**1%
*“Formula change not good”*
### **Top return reasons **
**Leak-Proof**67%
**Calcium**33%
## **Common questions**
- **Is steak shake protein powder profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the steak shake protein powder niche?**
- 7 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in steak shake protein powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Value For Money. The return rate is 0.0%.
- **When does demand for steak shake protein powder peak?**
- Demand peaks in Mar; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the steak shake protein powder niche?**
- Listings span $39.99–$71.07; the average listing price is $60.03 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)