---
title: "Stay Awake Pills — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/stay-awake-pills"
last_updated: "2026-08-11T01:25:39.348Z"
locale: en
meta:
description: "Niche score 50/100 · $95K/yr market · 62K searches/yr · $13.48 avg price. A small market ($95K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $95K/yr market · 62K searches/yr · $13.48 avg price. A small market ($95K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stay Awake Pills — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **stay awake pills**
**Worth a look**
Shows low returns (0.0%), but a small market ($95K/yr) keeps it on the watch list.
Market size 24Growth 24Conversion 92Competition 37Returns 100Price range 56Avg price 62Brand share 41Review moat 32Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.55–$28.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,269.24**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$95K**
$95K/yr · 62K searches
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stay awake pills is a $95K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stay awake pills market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$81K–$108K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#287**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**17%**
- Vivarin23% - Healthy Surplus22% - HealthA2Z21% - Rite Aid12% - mEssentials3% - Want A Bump3% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/stay-awake-pills/trend)
## **Top stay awake pills search terms**
- **stay awake**29K/yr-3.6%7.0% conv. - **stay awake pills**12K/yr+66.1%10.2% conv. - **stay awake caffeine pills**21K/yr-37.0%13.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/stay-awake-pills/search-terms)
## **Top stay awake pills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Healthy Surplus Equate Stay Awake - 200 mg Caffeine - 80 Tablets and Vital Volumes Vitamins A to Zinc Tips Card - Bundle**Healthy Surplus**$13.30**4.7★132 rev](https://www.amazon.com/dp/B0CYFCLR9Z) [2**HealthA2Z Stay Awake Caffeine 200mg Maximum Strength Alertness Aid 48 Tablets (Pack of 3 16 Tablets Each)**HealthA2Z**$7.60**4.4★293 rev](https://www.amazon.com/dp/B0CTKXN3F3) [3**Rite Aid Stay Awake Tablets Caffeine 200 mg - 100 Tablets | Caffeine Pills | Caffeine Supplement | Caffeine Pills 200mg | Equal to About a Cup of Coffee | Mental Alertness Aid | Energy Pills**Rite Aid**$15.21**4.5★1,943 rev](https://www.amazon.com/dp/B07T8KFYMN) [4**Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count**Vivarin**$9.75**4.3★276 rev](https://www.amazon.com/dp/B0FW714Z8R) [5**Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 16 Tablets Pack of 6**Vivarin**$18.75**4.7★83 rev](https://www.amazon.com/dp/B0DLXWQQCT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count**Vivarin**$9.75**276 rev8mo ago](https://www.amazon.com/dp/B0FW714Z8R) [**HealthA2Z Stay Awake Caffeine 200mg Max Strength Alertness 40 Ct**HealthA2Z**$9.59**293 rev9mo ago](https://www.amazon.com/dp/B0FVGM1ZSZ) [**Quality Choice Stay Awake Caffeine Tablet**Quality Choice**$5.34**25 rev1y ago](https://www.amazon.com/dp/B0F5XYRBX8) [**Healthy Surplus Equate Stay Awake - 200 mg Caffeine - 80 Tablets and Vital Volumes Tips Card**Healthy Surplus**$15.69**13 rev1y ago](https://www.amazon.com/dp/B0F55JMT32) [**Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 16 Tablets Pack of 6**Vivarin**$18.75**83 rev1y ago](https://www.amazon.com/dp/B0DLXWQQCT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HealthA2Z Stay Awake Caffeine 200mg Max Strength Alertness 40 Ct**HealthA2Z**$9.59**4.4★**▲ 270%**](https://www.amazon.com/dp/B0FVGM1ZSZ) [**The Good Patch B12 Awake Patch Caffeine B12 and Green Tea Extract Natural Plant Powered Wearable Wellness Helps to Promote Energy (8 Total Patches)**The Good Patch**$21.37**3.8★**▲ 217%**](https://www.amazon.com/dp/B082J4PB79) [**Rite Aid Stay Awake Tablets Caffeine 200 mg - 100 Tablets | Caffeine Pills | Caffeine Supplement | Caffeine Pills 200mg | Equal to About a Cup of Coffee | Mental Alertness Aid | Energy Pills**Rite Aid**$15.21**4.5★**▲ 155%**](https://www.amazon.com/dp/B07T8KFYMN) [**Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 16 Tablets Pack of 6**Vivarin**$18.75**4.7★**▲ 131%**](https://www.amazon.com/dp/B0DLXWQQCT) [**Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count**Vivarin**$9.75**4.3★**▲ 112%**](https://www.amazon.com/dp/B0FW714Z8R)
**~~View all trending →~~**
## **What buyers say about stay awake pills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Energy Level**17%
*“Good energy”*
**Value For Money**11%
*“Cost effective”*
**Quality-Overall**10%
*“Excellent Product”*
**Caffeine Content**9%
*“Perfect caffeine tablet”*
**Advertised Vs Actual Product**7%
*“Accurate description”*
**Efficiency**6%
*“they have always been effective”*
**Focus Enhancement**4%
*“Great for focus”*
**Ease Of Use**4%
*“Easy pick me up”*
**Dosage**3%
*“Great Pills”*
**Sleep Quality**3%
*“Keeps you awake~”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Didnt work”*
**Dosage**10%
*“High dose though”*
**Energy Level**10%
*“I cant feel no energy at all”*
**Value For Money**8%
*“Waste of money”*
**Sleep Quality**6%
*“We got no sleep”*
**Taste-Overall**4%
*“No taste”*
**Size-Overall**2%
*“BIG capsules”*
**Quality-Overall**2%
*“not as good as it can be”*
**Strength**2%
*“not strong at all”*
**Advertised Vs Actual Product**2%
*“The advertisement did NOT state this”*
### **Top return reasons **
**Smell**47%
**Functionality-Overall**21%
**Advertised Vs Actual Product**13%
**Strength**11%
**Joint Pain**5%
**Dosage**2%
## **Common questions**
- **Is stay awake pills profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the stay awake pills niche?**
- 15 brands and 86 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in stay awake pills?**
- Top complaints mined from reviews: Functionality-Overall, Dosage, Energy Level. The return rate is 0.0%.
- **When does demand for stay awake pills peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the stay awake pills niche?**
- Listings span $4.55–$28.42; the average listing price is $13.48 (sweet spot $15–$100). The average incumbent carries 3,269 reviews — the moat a new listing must climb.
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