---
title: "Starbucks Cups — $514K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/starbucks-cups"
last_updated: "2026-08-11T00:30:33.757Z"
locale: en
meta:
description: "Niche score 50/100 · $514K/yr market · 2.4M searches/yr · $30.26 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $514K/yr market · 2.4M searches/yr · $30.26 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Starbucks Cups — $514K/yr Amazon US Niche (2026) - Flapen"
---
# **starbucks cups**
**Worth a look**
Shows a sweet-spot price point ($30.26 avg), but weak search conversion (0.7%) keeps it on the watch list.
Market size 60Growth 18Conversion 9Competition 68Returns 84Price range 86Avg price 95Brand share 20Review moat 49Quality gap 50
**Avg price**
**Incredible****$30.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.62–$79.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$514K**
$514K/yr · 2.4M searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,578.69**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, starbucks cups is a $514K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **starbucks cups market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$454K–$605K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#2,647**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **29%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**58**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**6%**
- Starbucks80% - Generic4% - Arilaca3% - Owala3% - starbucks reserve2% - Qinsihwn2% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
150K100KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/health-household/starbucks-cups/trend)
## **Top starbucks cups search terms**
- **starbucks cups**798K/yr-29.9%0.6% conv. - **starbucks tumbler**324K/yr-18.4%0.3% conv. - **starbucks cup**307K/yr-9.0%0.7% conv. - **starbucks mug**140K/yr-15.8%0.2% conv. - **starbucks merchandise**105K/yr+9.7%0.1% conv. - **starbucks coffee mugs**87K/yr-26.1%0.2% conv. - **starbucks cups with lids**72K/yr-6.0%1.4% conv. - **starbucks coffee cups**71K/yr-11.6%0.5% conv. - **starbucks tumblers**40K/yr+100.4%0.2% conv. - **starbucks tumbler with straw**58K/yr+8.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/starbucks-cups/search-terms)
## **Top starbucks cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$26K10%$51K15%$77K20%$103K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Starbucks 2 Pack Bundle - Reusable Frosted 24 oz Cold Cups with Lid and Green Straw w/Stopper**Starbucks**$16.07**4.5★445 rev](https://www.amazon.com/dp/B0BJP4DJXQ) [2**Starbucks White Reusable Plastic Travel Mug/Cup/Tumbler Grande Medium 16oz 473ml**Starbucks**$8.89**4.5★1,526 rev](https://www.amazon.com/dp/B00KIX818W) [3**Starbucks Set of 5 16oz Reusable Hot Cups with Lid**Starbucks**$23.34**4.6★444 rev](https://www.amazon.com/dp/B0BR9D44ZH) [4**Starbucks Reusable 24 fl oz Frosted Ice Cold Drink Cup Bundle Set with Sleeves**Starbucks**$16.48**4.6★4,206 rev](https://www.amazon.com/dp/B07D6GC1G1) [5**Starbucks Plastic Cold Cup (24 oz.)**Starbucks**$26.01**4.6★1,486 rev](https://www.amazon.com/dp/B084F2KNPM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starbucks Deep Emerald Gemstone Cold Cup 24 oz Reusable Acrylic Tumbler with Lid and Straw**Starbucks**$38.59**1 rev4mo ago](https://www.amazon.com/dp/B0GRWXQ1C2) [**Starbucks Cherry Blossom 2026 Stainless Steel Tumbler 16 oz Insulated Reusable Travel Mug with Pink Sakura Design & Screw Lid**Starbucks**$52.57**6 rev4mo ago](https://www.amazon.com/dp/B0GRKB5837) [**Starbucks SAKURA 2026 Glass Tumbler Pink 473ml with Straw**Starbucks**$66.08**9 rev4mo ago](https://www.amazon.com/dp/B0GQHN2H8Y) [**Starbucks Siren Mermaid Pearlescent Purple Venti 24oz Hot Cold Cup Double Walled Tumbler with Lid For Straw or Sip 2025**starbucks reserve**$33.93**4 rev4mo ago](https://www.amazon.com/dp/B0GNP6Y41B) [**colonova Bear Cup 2025 New Teed Bear Straw Cup Cute Bears Glass Cup with Straw 20oz Reusable Glass Tumbler with Lid for Iced Coffee Milk Tea and Cocktails Dishwasher Safe**Generic**$16.14**105 rev8mo ago](https://www.amazon.com/dp/B0G3BBKFQ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Starbucks SAKURA 2026 Glass Tumbler Pink 473ml with Straw**Starbucks**$66.08**4.2★**▲ 329%**](https://www.amazon.com/dp/B0GQHN2H8Y) [**Starbucks Siren Mermaid Pearlescent Purple Venti 24oz Hot Cold Cup Double Walled Tumbler with Lid For Straw or Sip 2025**starbucks reserve**$33.93**5.0★**▲ 300%**](https://www.amazon.com/dp/B0GNP6Y41B) [**Starbucks Hawaii Collection 24oz Stainless Steel Blue Ombre Tropical Cold Cup**Starbucks**$33.93**4.5★**▲ 248%**](https://www.amazon.com/dp/B09D274Y6B) [**Starbucks Deep Emerald Gemstone Cold Cup 24 oz Reusable Acrylic Tumbler with Lid and Straw**Starbucks**$38.59**1.0★**▲ 220%**](https://www.amazon.com/dp/B0GRWXQ1C2) [**Qinsihwn 20 oz Clear Plastic Cups with Strawless Sip Lid 25 Sets Disposable Iced Coffee Cups with Lids Disposable Clear Plastic Cups with Lids for Iced Coffee Smoothie Cold Drinks for Party**Qinsihwn**$10.16**3.9★**▲ 180%**](https://www.amazon.com/dp/B0DY7KQMWM)
**~~View all trending →~~**
## **What buyers say about starbucks cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality cups”*
**Leak-Proof**11%
*“Does not leak”*
**Size-Overall**11%
*“I like the compact size”*
**Value For Money**7%
*“Good price”*
**Advertised Vs Actual Product**7%
*“Exactly as pictured”*
**Temperature Retention**7%
*“Keep my coffee warm”*
**Durability**6%
*“it didn't break”*
**Strength**6%
*“Not flimsy”*
**Color**5%
*“I appreciate the fun color options”*
**Ease Of Use**4%
*“is super convenient for daily use”*
### **What buyers complain about **
**Leak-Proof**16%
*“not leakproof”*
**Strength**11%
*“so flimsy”*
**Quality-Overall**11%
*“Bad Quality”*
**Size-Overall**11%
*“I was a little worried it might be too big”*
**Durability**6%
*“Doesnt last”*
**Value For Money**6%
*“way overpriced”*
**Thickness**4%
*“Thin plastic”*
**Temperature Retention**3%
*“Its doesnt hold the ice long”*
**Design-Overall**3%
*“Bad lid design”*
**Ease Of Use**3%
*“Its really hard to get them on”*
### **Top return reasons **
**Size-Overall**39%
**Color**10%
**Leak-Proof**10%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Material Quality**3%
**Scratch Resistance**2%
**Product Condition**2%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is starbucks cups profitable to sell on Amazon United States?**
- The niche generates $514K/yr across 35 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the starbucks cups niche?**
- 11 brands and 58 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in starbucks cups?**
- Top complaints mined from reviews: Leak-Proof, Strength, Quality-Overall. The return rate is 1.5%.
- **When does demand for starbucks cups peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the starbucks cups niche?**
- Listings span $6.62–$79.39; the average listing price is $30.26 (sweet spot $15–$100). The average incumbent carries 1,579 reviews — the moat a new listing must climb.
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