---
title: "Stain Stick — $908K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/stain-stick"
last_updated: "2026-08-11T01:23:55.810Z"
locale: en
meta:
description: "Niche score 60/100 · $908K/yr market · 407K searches/yr · $14.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $908K/yr market · 407K searches/yr · $14.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Stain Stick — $908K/yr Amazon US Niche (2026) - Flapen"
---
# **stain stick**
**Launch it**
A $908K/yr market growing +25.7% this quarter with returns at 0.2% — clears our launch bar.
Market size 76Growth 54Conversion 97Competition 44Returns 99Price range 85Avg price 67Brand share 28Review moat 23Quality gap 27
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$3.42–$97.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$908K**
$908K/yr · 407K searches
**Avg price**
**Good****$14.05**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+25.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,333.23**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, stain stick is a $908K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 88% of demand. Verdict: Launch it — 60/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stain stick market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**244**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**8%**
- OxiClean35% - SHOUT25% - Tide18% - Spray 'n Wash5% - Homebright5% - Shout4% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/stain-stick/trend)
## **Top stain stick search terms**
- **stain stick**112K/yr+36.5%16.4% conv. - **stain stick laundry stain remover**51K/yr+10.2%14.3% conv. - **stain remover stick**43K/yr+16.1%9.8% conv. - **spray and wash stain stick**28K/yr+5.3%5.7% conv. - **shout advanced action gel**15K/yr+19.1%11.5% conv. - **oxiclean gel stick**19K/yr-0.6%26.5% conv. - **spray n wash stain stick**14K/yr+34.8%5.6% conv. - **shout gel**13K/yr+28.8%27.3% conv. - **oxy clean stain remover**12K/yr+49.5%11.2% conv. - **shout advanced**11K/yr+26.2%20.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/stain-stick/search-terms)
## **Top stain stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$91K20%$182K30%$272K40%$363K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OxiClean Gel Sticks - 6.2 oz (HDL-025)**OxiClean**$3.87**4.7★6,319 rev](https://www.amazon.com/dp/B0756J22LT) [2**Shout Advanced Stain Remover Gel for Clothes Laundry Ultra Concentrated Gel with Built-in Scrubber Brush for Deep Set-In stains 8.7oz**SHOUT**$3.64**4.7★14,564 rev](https://www.amazon.com/dp/B00I9JKBH6) [3**Tide Stain Remover for Clothes Tide To Go Pen Instant Stain Remover Pen & Spot Cleaner Portable & Travel-Friendly Works on Food & Drink Stains Fits in Purses & Bags 3 Count (Pack of 1)**Tide**$7.26**4.7★9,148 rev](https://www.amazon.com/dp/B0C4WC8QJR) [4**Stain Remover Stick (3 EA 2.5 oz)**Homebright**$18.12**4.2★48 rev](https://www.amazon.com/dp/B0CG6JMSMH) [5**OxiClean Max Force Gel Stain Remover Stick 6.2 Ounce (Pack of 2)**OxiClean**$13.32**4.7★15,701 rev](https://www.amazon.com/dp/B005N7ETR0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Puracy Stain Remover Pen Stain Stick Travel and Laundry Stain Cleaner for Clothes Baby Essentials Kids Stains Oil and Fabric Spot Cleaner (Pen 3 pack)**Puracy**$15.94**15,010 rev1y ago](https://www.amazon.com/dp/B0F4L2RT6B) [**Tide Pen Pro Stain Remover - Ultimate Stain Stick & Stain Remover for Clothes**Tide**$10.15**641 rev1y ago](https://www.amazon.com/dp/B0F4HTBBPR) [**Miss Mouths Messy Eater Stain Treater Pen - 2 Pack To Go Instant Stain Remover Pen - Newborn & Baby Essentials - On-The-Go & Travel Essentials**Miss Mouth's**$13.42**444 rev1y ago](https://www.amazon.com/dp/B0CBWB4Z6W) [**OxiClean Max Force Laundry Stain Remover Spray Newborn & Baby Essentials Travel & On-The-Go Stain Treater 2 fl oz 2PK**OxiClean**$8.06**14,745 rev2y ago](https://www.amazon.com/dp/B0CGH155WX) [**Stain Remover Stick (3 EA 2.5 oz)**Homebright**$18.12**48 rev2y ago](https://www.amazon.com/dp/B0CG6JMSMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Puracy Stain Remover Pen Stain Stick Travel and Laundry Stain Cleaner for Clothes Baby Essentials Kids Stains Oil and Fabric Spot Cleaner (Pen 3 pack)**Puracy**$15.94**4.4★**▲ 165%**](https://www.amazon.com/dp/B0F4L2RT6B) [**OxiClean Max Force Gel Stain Remover Stick 6.2 Ounce (Pack of 2)**OxiClean**$13.32**4.7★**▲ 127%**](https://www.amazon.com/dp/B005N7ETR0) [**Tide Stain Remover for Clothes Tide To Go Pen Instant Stain & Spot Remover for Clothes Travel & Pocket Size 5 Count (Pack of 1) (Packaging May Vary)**Tide**$13.49**4.8★**▲ 74%**](https://www.amazon.com/dp/B0CGL1CNZK) [**Tide Pen Pro Stain Remover - Ultimate Stain Stick & Stain Remover for Clothes**Tide**$10.15**4.6★**▲ 70%**](https://www.amazon.com/dp/B0F4HTBBPR) [**Shout Ultra-Concentrated Gel Brush Stain Lifter - 8.7 oz - 2 pk**SHOUT**$15.61**4.8★**▲ 45%**](https://www.amazon.com/dp/B00J5HUBEE)
**~~View all trending →~~**
## **What buyers say about stain stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent product”*
**Value For Money**11%
*“GREAT PRICE”*
**Ease Of Use**11%
*“this comes in handy all the time”*
**Ease Of Cleaning**11%
*“Cleans great”*
**Efficiency**10%
*“Works ok”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Smell**4%
*“it doesnt smell bad”*
**Portability**3%
*“Great size to carry with you”*
**Size-Overall**3%
*“This is a very generous size as well”*
**De-Grease**2%
*“Works on oil and grease”*
### **What buyers complain about **
**Stain Resistance**36%
*“Stain appears”*
**Functionality-Overall**10%
*“Barely worked”*
**Smell**6%
*“Leftover chemical smell”*
**Size-Overall**4%
*“Too narrow”*
**Leak-Proof**3%
*“one of the bottles had leaked”*
**Color Fading/Discoloration**3%
*“Discolors clothes”*
**De-Grease**3%
*“Grease”*
**Ease Of Cleaning**3%
*“As someone who typically dislikes cleaning”*
**Value For Money**2%
*“Waste of money”*
**Ease Of Use**2%
*“hard to open”*
### **Top return reasons **
**Stain Resistance**24%
**Leak-Proof**21%
**Functionality-Overall**15%
**Advertised Vs Actual Product**13%
**Value For Money**9%
**Size-Overall**7%
**Smell**3%
**Dispensing Mechanism**1%
**Moist/Dry**1%
**Product Condition**1%
## **Common questions**
- **Is stain stick profitable to sell on Amazon United States?**
- The niche generates $908K/yr across 22 tracked products. 90-day search growth is +25.7%. Flapen's verdict: Launch it (60/100).
- **How competitive is the stain stick niche?**
- 11 brands and 244 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in stain stick?**
- Top complaints mined from reviews: Stain Resistance, Functionality-Overall, Smell. The return rate is 0.2%.
- **When does demand for stain stick peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the stain stick niche?**
- Listings span $3.42–$97.13; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 8,333 reviews — the moat a new listing must climb.
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