---
title: "Search terms — st johns wort - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/st-johns-wort/search-terms"
last_updated: "2026-08-11T03:46:11.885Z"
locale: en
meta:
  description: "Niche score 57/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — st johns wort - Flapen"
---

# **st johns wort**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 18Conversion 95Competition 23Returns 100Price range 70Avg price 79Brand share 53Review moat 40Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.4M**

$1.4M/yr · 672K searches

**Avg price**

**Great****$16.75**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.42–$30.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,534.42**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.5%**

90-day search growth — must beat 0% to launch

## Search terms