---
title: "St Johns Wort — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/st-johns-wort"
last_updated: "2026-08-07T09:18:08.799Z"
locale: en
meta:
description: "Niche score 57/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "St Johns Wort — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **st johns wort**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 85Growth 18Conversion 95Competition 23Returns 100Price range 70Avg price 79Brand share 53Review moat 40Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.4M**
$1.4M/yr · 672K searches
**Avg price**
**Great****$16.75**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.42–$30.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,534.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, st johns wort is a $1.4M/yr Amazon United States market (672K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st johns wort market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**18 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**23%**
- Nature's Way25% - Nature's Bounty22% - Zazzee12% - Nutricost10% - Horbäach5% - Toniiq3%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -13.5% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/st-johns-wort/trend)
## **Top st johns wort search terms**
- **st johns wort**345K/yr-15.4%11.7% conv. - **st johns wort capsules**94K/yr+1.9%12.9% conv. - **st. johns wort**73K/yr-6.5%10.8% conv. - **saint johns wort**55K/yr-7.7%8.1% conv. - **st john wort**17K/yr+7.3%6.1% conv. - **st johns wort organic**8K/yr+9.4%1.7% conv. - **st johns**7K/yr-44.0%3.6% conv. - **st johns wart**8K/yr-34.6%10.5% conv. - **st johns wort supplement**7K/yr-35.1%6.4% conv. - **st.johns wort**5K/yr-16.0%7.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/st-johns-wort/search-terms)
## **Top st johns wort products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$142K20%$284K30%$427K40%$569K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Way St. Johns Wort Capsules Herbal Supplement Promotes a Positive Outlook* 700 mg per 2-Capsule Serving Non-GMO Project Verified Vegan 180 Capsules**Nature's Way**$13.61**4.6★5,863 rev](https://www.amazon.com/dp/B00016AICS) [2**Natures Bounty St. Johns Wort 300mg Capsules Herbal Health Supplement Promotes a Positive Mood 100 Capsules**Nature's Bounty**$9.91**4.6★9,917 rev](https://www.amazon.com/dp/B00J2LC81C) [3**Zazzee Extra Strength St. Johns Wort 20:1 Extract 0.3% Hypericin 150 Vegan Capsules 5 Month Supply Hypericum Perforatum Mood & Emotional Wellness Support Herbal Supplement Non-GMO Made in USA**Zazzee**$23.84**4.6★651 rev](https://www.amazon.com/dp/B0CBZHMP96) [4**Nutricost St Johns Wort Capsules (500mg) 120 Capsules Gluten Free**Nutricost**$11.81**4.7★1,119 rev](https://www.amazon.com/dp/B07K4W4YF5) [5**Toniiq 1 000mg Ultra High Strength St. Johns Wort Capsules (Non-GMO) - 4X Concentrated Extract - 0.3% Hypericin - Highly Purified and Bioavailable - 120 Capsules**Toniiq**$19.57**4.5★3,488 rev](https://www.amazon.com/dp/B07V2N77NT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FITO MEDICS St. Johns Wort | St. Johns Wort Leaf Capsules | 300 Capsules | Concentrated Extract | Highly Absorbable Herbal Supplement**FITO MEDIC'S**$10.05**35 rev1y ago](https://www.amazon.com/dp/B0FBS78KTV) [**Clean Nutraceuticals Saffron Supplements Extract 100mg + Ashwagandha L-Theanine 200mg - Mood Support Ginkgo Biloba St. Johns Wort Rhodiola Rosea & 5-HTP Capsules Pills Men Women**Clean Nutraceuticals**$24.64**737 rev2y ago](https://www.amazon.com/dp/B0CRXP1K74) [**St Johns Wort Capsules - Powerful & Potent Saint Johns Wort Extract & Whole Herb Complex Standardized to 900mcg Hypericin for Balancing Daily Mood Support - Vegan Non-GMO & Lab Verified (60 Caps)**Healths Harmony**$13.70**4,469 rev2y ago](https://www.amazon.com/dp/B0CQHK1Y3M) [**Horbach St Johns Wort Capsules 300mg | 120 Count | Non-GMO Gluten Free**Horbäach**$8.42**485 rev3y ago](https://www.amazon.com/dp/B0CC9Y9MRJ) [**Zazzee Extra Strength St. Johns Wort 20:1 Extract 0.3% Hypericin 150 Vegan Capsules 5 Month Supply Hypericum Perforatum Mood & Emotional Wellness Support Herbal Supplement Non-GMO Made in USA**Zazzee**$23.84**651 rev3y ago](https://www.amazon.com/dp/B0CBZHMP96)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Herbal Roots Organic St Johns Wort Capsules | 450 mg per Serving | No Binders or Fillers Non GMO | 60 Vegan Capsules**Herbal Roots**$27.66**4.5★**▲ 85%**](https://www.amazon.com/dp/B0C4MCSLWC) [**St Johns Wort Capsules - Powerful & Potent Saint Johns Wort Extract & Whole Herb Complex Standardized to 900mcg Hypericin for Balancing Daily Mood Support - Vegan Non-GMO & Lab Verified (60 Caps)**Healths Harmony**$13.70**4.5★**▲ 74%**](https://www.amazon.com/dp/B0CQHK1Y3M) [**Clean Nutraceuticals Saffron Supplements Extract 100mg + Ashwagandha L-Theanine 200mg - Mood Support Ginkgo Biloba St. Johns Wort Rhodiola Rosea & 5-HTP Capsules Pills Men Women**Clean Nutraceuticals**$24.64**4.5★**▲ 69%**](https://www.amazon.com/dp/B0CRXP1K74) [**FITO MEDICS St. Johns Wort | St. Johns Wort Leaf Capsules | 300 Capsules | Concentrated Extract | Highly Absorbable Herbal Supplement**FITO MEDIC'S**$10.05**4.3★**▲ 56%**](https://www.amazon.com/dp/B0FBS78KTV) [**Starwest Botanicals Organic Dried St. Johns Wort - Loose Leaf Herb for Tea Made from St. Johns Wort Flower Cut & Sifted Certified Kosher Non-GMO - 4 oz Pouch**Starwest Botanicals**$8.82**4.6★**▲ 24%**](https://www.amazon.com/dp/B004DHOWO6)
**~~View all trending →~~**
## **What buyers say about st johns wort**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Stress/Anxiety**14%
*“Helps with stress”*
**Focus Enhancement**8%
*“Stabilizes mood”*
**Value For Money**5%
*“Good price for sz”*
**Efficiency**4%
*“Very effective”*
**Sleep Quality**4%
*“I got a good night sleep”*
**Advertised Vs Actual Product**4%
*“as described”*
**Soothing Effect**4%
*“Calms my mind and body”*
**Vitamin**4%
*“Awesome supplements”*
**Side Effects**4%
*“I never have to question that I will get the desired effect, a nice mood boost, every time”*
### **What buyers complain about **
**Functionality-Overall**18%
*“It hasn't been effective”*
**Side Effects**15%
*“I ended up with the worst heartburn I have ever experienced”*
**Stress/Anxiety**10%
*“anxiety levels are higher when i go to the dentist”*
**Dosage**4%
*“Every time I took it I started throwing up within 30 minutes”*
**Advertised Vs Actual Product**4%
*“Not what was advertised”*
**Allergies**3%
*“Allergic to this preparation”*
**Strength**3%
*“Too strong”*
**Focus Enhancement**3%
*“I also began to have issues with focusing my eyes on the screen at work throughout my long, screen-dependent working hours”*
**Ingredients-Overall**3%
*“It turned out that it is not safe to have this combination of herbs together”*
**Quality-Overall**3%
*“Disappointing Quality for St. Johns Wort Tincture Making”*
### **Top return reasons **
**Ingredients-Overall**100%
## **Common questions**
- **Is st johns wort profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 19 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the st johns wort niche?**
- 18 brands and 39 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in st johns wort?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Stress/Anxiety. The return rate is 0.0%.
- **When does demand for st johns wort peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the st johns wort niche?**
- Listings span $8.42–$30.22; the average listing price is $16.75 (sweet spot $15–$100). The average incumbent carries 2,534 reviews — the moat a new listing must climb.
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