---
title: "St Johns Wort Organic — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/st-johns-wort-organic"
last_updated: "2026-08-06T00:46:36.218Z"
locale: en
meta:
description: "Niche score 48/100 · $13K/yr market · 11K searches/yr · $19.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $13K/yr market · 11K searches/yr · $19.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "St Johns Wort Organic — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **st johns wort organic**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 24Conversion 66Competition 46Returns 100Price range 71Avg price 87Brand share 73Review moat 40Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.92**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$8.82–$30.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,458.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$13K**
$13K/yr · 11K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, st johns wort organic is a $13K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st johns wort organic market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$15K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#308**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**30%**
- Starwest Botanicals17% - Herbal Roots14% - Zazzee10% - Nature's Way10% - Wild & Organic10% - Pure Mountain Botanicals8%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -2.6% search growth over the last 90 days.
300200Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/st-johns-wort-organic/trend)
## **Top st johns wort organic products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5208%$1K12%$2K16%$2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Starwest Botanicals Organic Dried St. Johns Wort - Loose Leaf Herb for Tea Made from St. Johns Wort Flower Cut & Sifted Certified Kosher Non-GMO - 4 oz Pouch**Starwest Botanicals**$8.82**4.6★1,215 rev](https://www.amazon.com/dp/B004DHOWO6) [2**Herbal Roots Organic St Johns Wort Capsules | 450 mg per Serving | No Binders or Fillers Non GMO | 60 Vegan Capsules**Herbal Roots**$27.66**4.5★110 rev](https://www.amazon.com/dp/B0C4MCSLWC) [3**Zazzee Extra Strength St. Johns Wort 20:1 Extract 0.3% Hypericin 150 Vegan Capsules 5 Month Supply Hypericum Perforatum Mood & Emotional Wellness Support Herbal Supplement Non-GMO Made in USA**Zazzee**$23.84**4.6★651 rev](https://www.amazon.com/dp/B0CBZHMP96) [4**Natures Way St. Johns Wort Capsules Herbal Supplement Promotes a Positive Outlook* 700 mg per 2-Capsule Serving Non-GMO Project Verified Vegan 180 Capsules**Nature's Way**$13.61**4.6★5,863 rev](https://www.amazon.com/dp/B00016AICS) [5**Pure Mountain Botanicals St. Johns Wort Capsules - 450mg Organic Herb and Extract - Standardized to 3% Hypericin - 90 Capsules - Mood Support Supplement**Pure Mountain Botanicals**$17.73**4.6★486 rev](https://www.amazon.com/dp/B012KXRSWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**St Johns Wort Capsules - Powerful & Potent Saint Johns Wort Extract & Whole Herb Complex Standardized to 900mcg Hypericin for Balancing Daily Mood Support - Vegan Non-GMO & Lab Verified (60 Caps)**Healths Harmony**$13.70**4,469 rev2y ago](https://www.amazon.com/dp/B0CQHK1Y3M) [**Zazzee Extra Strength St. Johns Wort 20:1 Extract 0.3% Hypericin 150 Vegan Capsules 5 Month Supply Hypericum Perforatum Mood & Emotional Wellness Support Herbal Supplement Non-GMO Made in USA**Zazzee**$23.84**651 rev3y ago](https://www.amazon.com/dp/B0CBZHMP96) [**Herbal Roots Organic St Johns Wort Capsules | 450 mg per Serving | No Binders or Fillers Non GMO | 60 Vegan Capsules**Herbal Roots**$27.66**110 rev3y ago](https://www.amazon.com/dp/B0C4MCSLWC) [**Wild & Organic St Johns Wort Tincture - Mood Support - Relaxing St. Johns Wort Supplement - Liquid Hypericum Perforatum Herb Drops - Vegan Sugar & Alcohol-Free - 2 fl oz**Wild & Organic**$16.36**368 rev3y ago](https://www.amazon.com/dp/B0C15WJTWG) [**Wild & Organic St Johns Wort Tincture - Mood Support - Calming St Johns Wort Supplement - Hypericum Perforatum Herbal Liquid Drops - Vegan Sugar & Alcohol Free - 4 fl oz**Wild & Organic**$22.70**368 rev3y ago](https://www.amazon.com/dp/B0C1611QRT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SOLARAY Organic St Johns Wort 900mg - St Johns Wort Capsules - Herbal Supplements for Wellness Support - Vegan Lab Verified 60-Day Guarantee - 50 Servings 100 VegCaps**SOLARAY**$20.30**4.5★**▲ 179%**](https://www.amazon.com/dp/B0001VVDHC) [**St Johns Wort Capsules - Powerful & Potent Saint Johns Wort Extract & Whole Herb Complex Standardized to 900mcg Hypericin for Balancing Daily Mood Support - Vegan Non-GMO & Lab Verified (60 Caps)**Healths Harmony**$13.70**4.5★**▲ 129%**](https://www.amazon.com/dp/B0CQHK1Y3M) [**Herbal Roots Organic St Johns Wort Capsules | 450 mg per Serving | No Binders or Fillers Non GMO | 60 Vegan Capsules**Herbal Roots**$27.66**4.5★**▲ 82%**](https://www.amazon.com/dp/B0C4MCSLWC) [**Toniiq 1 000mg Ultra High Strength St. Johns Wort Capsules (Non-GMO) - 4X Concentrated Extract - 0.3% Hypericin - Highly Purified and Bioavailable - 120 Capsules**Toniiq**$19.57**4.5★**▲ 44%**](https://www.amazon.com/dp/B07V2N77NT) [**Pure Mountain Botanicals St. Johns Wort Capsules - 450mg Organic Herb and Extract - Standardized to 3% Hypericin - 90 Capsules - Mood Support Supplement**Pure Mountain Botanicals**$17.73**4.6★**▲ 40%**](https://www.amazon.com/dp/B012KXRSWC)
**~~View all trending →~~**
## **What buyers say about st johns wort organic**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Stress/Anxiety**15%
*“Helps with stress”*
**Focus Enhancement**7%
*“Gentle mood booster”*
**Efficiency**5%
*“effective”*
**Advertised Vs Actual Product**5%
*“as described”*
**Side Effects**4%
*“I never have to question that I will get the desired effect, a nice mood boost, every time”*
**Value For Money**4%
*“Good for price too”*
**Soothing Effect**4%
*“Calms my mind and body”*
**Sleep Quality**3%
*“An excellent product: it helps you relax and sleep well”*
**Taste-Overall**3%
*“Great taste”*
### **What buyers complain about **
**Functionality-Overall**26%
*“Didn't work”*
**Side Effects**16%
*“I ended up with the worst heartburn I have ever experienced”*
**Stress/Anxiety**9%
*“Definitely has been making me feel weird, I literally stopped and I'm feeling better and my body is used to having this kind of thing”*
**Strength**6%
*“Too strong”*
**Allergies**6%
*“Allergic to this preparation”*
**Regulates Digestion**4%
*“Do not take if you have hypothyroidism”*
**Visibility**4%
*“Dont really see no change in nothing”*
**Nutritional Content**4%
*“Not healthy”*
**Taste-Overall**2%
*“Doesnt taste great”*
**Heart Health**2%
*“Caused heart arrhythmia”*
### **Top return reasons **
**Ingredients-Overall**100%
## **Common questions**
- **Is st johns wort organic profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 18 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the st johns wort organic niche?**
- 16 brands and 46 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in st johns wort organic?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Stress/Anxiety. The return rate is 0.0%.
- **When does demand for st johns wort organic peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the st johns wort organic niche?**
- Listings span $8.82–$30.43; the average listing price is $19.92 (sweet spot $15–$100). The average incumbent carries 2,458 reviews — the moat a new listing must climb.
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