---
title: "St Johns Wort Oil — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/st-johns-wort-oil"
last_updated: "2026-08-11T01:25:40.221Z"
locale: en
meta:
description: "Niche score 48/100 · $69K/yr market · 33K searches/yr · $23.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $69K/yr market · 33K searches/yr · $23.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "St Johns Wort Oil — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **st johns wort oil**
**Skip it**
A small market ($69K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 20Conversion 84Competition 23Returns 99Price range 81Avg price 95Brand share 31Review moat 72Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.07**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.01–$43.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****603.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$69K**
$69K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, st johns wort oil is a $69K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st johns wort oil market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$69K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#1,087**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**8%**
- Herb Pharm43% - AROMATIKA trust the power of nature16% - Horbäach11% - Em's Herbals9% - Wild & Organic8% - Piping Rock6% - Open — no brand owns it (2 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -9.9% search growth over the last 90 days.
1K600Spike '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/st-johns-wort-oil/trend)
## **Top st johns wort oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Herb Pharm St. Johns Wort Topical Oil Herbal Skin & Nerve Comfort Support External Use Botanical Oil Extract Alcohol-Free 1 fl oz**Herb Pharm**$14.39**4.4★891 rev](https://www.amazon.com/dp/B0014AWAH6) [2**Horbach St Johns Wort Tincture | 2 Fl Oz | Alcohol Free**Horbäach**$9.01**4.4★1,443 rev](https://www.amazon.com/dp/B07NSGLX16) [3**AROMATIKA St Johns Wort Infused Oil 3.4 Fl Oz - 100ml - Hypericum Perforatum - 100% Pure & Natural - St. Johns Wort Oil for Intensive Care Face - Body - Skin - Hair - Massage - Great w/Essential Oil**AROMATIKA trust the power of nature**$22.35**4.6★1,781 rev](https://www.amazon.com/dp/B074J99PDY) [4**Ems Herbals Fresh St. Johns Wort Oil - Wild Harvested in USA Natural Solution for Nerve Discomfort Skin Eruptions Wound Care Scar and Stretch Marks - Skin Face Body Hair Massage Oil (4 Oz)**Em's Herbals**$35.37**3.9★3 rev](https://www.amazon.com/dp/B0DJH5NGJX) [5**Herb Pharm St. Johns Wort Topical Oil 4 Ounce (OILSJW04)**Herb Pharm**$43.44**4.6★93 rev](https://www.amazon.com/dp/B0016BEAVW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Piping Rock St Johns Wort Supplement | 4 Fl Oz | Liquid Herbal Extract**Piping Rock**$9.75**73 rev3y ago](https://www.amazon.com/dp/B0C5K4CP2X) [**Wild & Organic St Johns Wort Tincture - Mood Support - Calming St Johns Wort Supplement - Hypericum Perforatum Herbal Liquid Drops - Vegan Sugar & Alcohol Free - 4 fl oz**Wild & Organic**$22.70**368 rev3y ago](https://www.amazon.com/dp/B0C1611QRT) [**AROMATIKA St Johns Wort Oil 8.5 Fl Oz (250ml) - Hypericum Perforatum - 100% Pure & Natural - St. Johns Wort Oil for Intensive Care Face - Body - Skin - Hair - Massage - Great w/Essential Oil**AROMATIKA trust the power of nature**$28.43**170 rev3y ago](https://www.amazon.com/dp/B09N423FGM) [**AROMATIKA St Johns Wort Oil 6.8 oz (2 * 100ml) - Hypericum Perforatum - Carrier Oil for Essential Oils - Oil for Skin - Hair Oil - Body Oil - Face Oil - Bath Oil**AROMATIKA trust the power of nature**$31.56**1,781 rev5y ago](https://www.amazon.com/dp/B081NG119M) [**Pranarom - St. Johns Wort Virgin Plant Oil - 2oz**Pranarom**$17.76**18 rev6y ago](https://www.amazon.com/dp/B09MQYGPYZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Herb Pharm St. Johns Wort Topical Oil 4 Ounce (OILSJW04)**Herb Pharm**$43.44**4.6★**▲ 52%**](https://www.amazon.com/dp/B0016BEAVW) [**Piping Rock St Johns Wort Supplement | 4 Fl Oz | Liquid Herbal Extract**Piping Rock**$9.75**4.7★**▲ 43%**](https://www.amazon.com/dp/B0C5K4CP2X) [**Ems Herbals Fresh St. Johns Wort Oil - Wild Harvested in USA Natural Solution for Nerve Discomfort Skin Eruptions Wound Care Scar and Stretch Marks - Skin Face Body Hair Massage Oil (4 Oz)**Em's Herbals**$35.37**3.9★**▲ 29%**](https://www.amazon.com/dp/B0DJH5NGJX) [**AROMATIKA St Johns Wort Infused Oil 3.4 Fl Oz - 100ml - Hypericum Perforatum - 100% Pure & Natural - St. Johns Wort Oil for Intensive Care Face - Body - Skin - Hair - Massage - Great w/Essential Oil**AROMATIKA trust the power of nature**$22.35**4.6★**▲ 27%**](https://www.amazon.com/dp/B074J99PDY) [**Dr Adorable - 4 oz - St Johns Wort Herbal Oil - Infused Natural Organic**Dr Adorable**$18.99**4.5★**▲ 16%**](https://www.amazon.com/dp/B0BL1WPCCF)
**~~View all trending →~~**
## **What buyers say about st johns wort oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“High quality oil, good testing, data available”*
**Value For Money**13%
*“Good price for sz”*
**Side Effects**6%
*“no side effects”*
**Advertised Vs Actual Product**6%
*“Product as stated”*
**Dilute/Watery**6%
*“it worked great with dine size dilution of caster oil”*
**Durability**6%
*“There was no breakage”*
**Absorbency**5%
*“Light and absorbs well”*
**Soothing Effect**4%
*“Its soothing and calming, and this bottle will last quite a while”*
**Efficiency**4%
*“Very effective”*
**Allergies**4%
*“really helps take the edge off my irritation”*
### **What buyers complain about **
**Advertised Vs Actual Product**10%
*“Ad does not specify origin”*
**Leak-Proof**10%
*“they both leak down the top of the bottle”*
**Natural Ingredients**10%
*“It doesnt feel natural”*
**Dosage**10%
*“tiny dosage”*
**Allergies**5%
*“Allergic to this preparation”*
**Quality-Overall**5%
*“Suspect quality”*
**Oily/Greasy**5%
*“its actually oil you eat”*
**Color**5%
*“St. John's Wort Oil should be deep red”*
**Thickness**5%
*“Thick substance”*
**Taste-Overall**5%
*“unpleasant taste”*
### **Top return reasons **
**Smell**27%
**Value For Money**20%
**Joint Pain**20%
**Size-Overall**20%
**Advertised Vs Actual Product**7%
**Ingredients-Overall**7%
## **Common questions**
- **Is st johns wort oil profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 11 tracked products. 90-day search growth is -9.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the st johns wort oil niche?**
- 8 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in st johns wort oil?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Leak-Proof, Natural Ingredients. The return rate is 0.1%.
- **When does demand for st johns wort oil peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the st johns wort oil niche?**
- Listings span $9.01–$43.44; the average listing price is $23.07 (sweet spot $15–$100). The average incumbent carries 604 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)