---
title: "Sr920sw Watch Battery — $776K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sr920sw-watch-battery"
last_updated: "2026-08-11T00:38:30.750Z"
locale: en
meta:
  description: "Niche score 56/100 · $776K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $776K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Sr920sw Watch Battery — $776K/yr Amazon US Niche (2026) - Flapen"
---

# **sr920sw watch battery**

**Worth a look**

Shows searches that convert (20.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 41Conversion 100Competition 55Returns 98Price range 0Avg price 16Brand share 60Review moat 22Quality gap 30

**Conversion**

**Incredible****20.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$776K**

$776K/yr · 644K searches

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+12.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,907.62**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$5.93**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$2.79–$11.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sr920sw watch battery is a $776K/yr Amazon United States market (644K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **sr920sw watch battery market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**125K–150K**</dd><dd>avg 5,000–6,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**$741K–$890K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**20.3%**</dd>

<dt>**Avg BSR**</dt><dd>**#264**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**86%**</dd>

<dt>**Sponsored**</dt><dd>**52%**</dd>

<dt>**Out of stock**</dt><dd>**0.3%**</dd>

<dt>**Avg brand age**</dt><dd>**64 months**</dd>

<dt>**Avg seller age**</dt><dd>**171 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**49**

**Top-5 brand share**

**69%**

Top 20: 100%

**Top-5 click share**

**52%**

Top 20: 91%

**Open market**

**24%**

- Renata22% - Energizer17% - PKCELL15% - LiCB8% - DURACELL7% - kunying7%

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — +12.6% search growth over the last 90 days.

15K10KSpike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

[**Open Trend **](https://flapen.com/research/us/health-household/sr920sw-watch-battery/trend)

## **Top sr920sw watch battery search terms**

- **sr920sw watch battery**163K/yr+7.6%17.7% conv. - **371 watch battery**134K/yr+17.6%18.5% conv. - **sr920sw**48K/yr+24.4%15.5% conv. - **watch battery 371**47K/yr+15.6%16.4% conv. - **370/371 watch battery**28K/yr+9.6%20.9% conv. - **renata 371 watch battery**28K/yr+20.9%21.6% conv. - **371/370 watch battery**30K/yr+7.3%21.0% conv. - **sr920sw battery**28K/yr+13.3%12.8% conv. - **371 battery**23K/yr+19.5%15.6% conv. - **watch battery sr920sw**15K/yr+17.4%16.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/sr920sw-watch-battery/search-terms)

## **Top sr920sw watch battery products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$31K8%$62K12%$93K16%$124K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PKCELL 10 Pack SR920SW Watch Battery 370 371 AG6 Button Cell Battery](https://m.media-amazon.com/images/I/41ZXZSZPk-L.jpg)**PKCELL 10 Pack SR920SW Watch Battery 370 371 AG6 Button Cell Battery**PKCELL**$5.25**4.5★498 rev](https://www.amazon.com/dp/B0DHRC6K45) [2![371/370 Energizer Watch Batteries SR920W 5 Batteries](https://m.media-amazon.com/images/I/3173BBeOAZL.jpg)**371/370 Energizer Watch Batteries SR920W 5 Batteries**Energizer**$8.50**4.7★268 rev](https://www.amazon.com/dp/B00DJICOAE) [3![Renata 371 SR920SW Batteries - 1.55V Silver Oxide 371 Watch Battery (2 Count)](https://m.media-amazon.com/images/I/41c6OM2AFZL.jpg)**Renata 371 SR920SW Batteries - 1.55V Silver Oxide 371 Watch Battery (2 Count)**Renata**$4.55**4.6★6,690 rev](https://www.amazon.com/dp/B00478PLI2) [4![Renata 371 SR920SW Batteries - 1.55V Silver Oxide 371 Watch Battery (2 Count)](https://m.media-amazon.com/images/I/41c6OM2AFZL.jpg)**Renata 371 SR920SW Batteries - 1.55V Silver Oxide 371 Watch Battery (2 Count)**Renata**$4.87**4.6★3,305 rev](https://www.amazon.com/dp/B00MU3FWUS) [5![Duracell 370/371 Silver Oxide Button Battery 1 Count Pack 370/371 1.5 Volt Battery Long-Lasting for Watches Medical Devices Calculators and More](https://m.media-amazon.com/images/I/21yAh81owgL.jpg)**Duracell 370/371 Silver Oxide Button Battery 1 Count Pack 370/371 1.5 Volt Battery Long-Lasting for Watches Medical Devices Calculators and More**DURACELL**$5.80**4.6★10,279 rev](https://www.amazon.com/dp/B07GN2H8X6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FOZAOAXE SR920SW Watch Battery 10 Pack Long-Lasting 371 Watch Batteries 370 AG6 LR920 SR69 SG6 Silver Oxide Button Coin Cell Battery](https://m.media-amazon.com/images/I/419vPqDwl2L.jpg)**FOZAOAXE SR920SW Watch Battery 10 Pack Long-Lasting 371 Watch Batteries 370 AG6 LR920 SR69 SG6 Silver Oxide Button Coin Cell Battery**FOZAOAXE**$6.99**54 rev8mo ago](https://www.amazon.com/dp/B0G23Q1DLP) [![30 Pack AG6 LR69 1.5V Alkaline Coin Battery 371 370 SR920SW LR920 LR921](https://m.media-amazon.com/images/I/51jpsI+uA5L.jpg)**30 Pack AG6 LR69 1.5V Alkaline Coin Battery 371 370 SR920SW LR920 LR921**Soyasi**$5.26**24 rev1y ago](https://www.amazon.com/dp/B0FC6WV5JZ) [![15 Pack AG6 LR69 1.5V Alkaline Coin Battery 371 370 SR920SW LR920 LR921](https://m.media-amazon.com/images/I/51abmUmq5EL.jpg)**15 Pack AG6 LR69 1.5V Alkaline Coin Battery 371 370 SR920SW LR920 LR921**Soyasi**$4.61**20 rev1y ago](https://www.amazon.com/dp/B0FRYYRY6Q) [![kunying 10 Pack-SR920SW Watch Battery 370/371 AG6 Button Cell Battery for Watches Thermometer](https://m.media-amazon.com/images/I/41dSuf2d7JL.jpg)**kunying 10 Pack-SR920SW Watch Battery 370/371 AG6 Button Cell Battery for Watches Thermometer**kunying**$4.12**278 rev1y ago](https://www.amazon.com/dp/B0F87Z45M6) [![kunying 10 Pack-SR920SW Watch Battery 370/371 Button Cell Battery](https://m.media-amazon.com/images/I/41NCL6rMKUL.jpg)**kunying 10 Pack-SR920SW Watch Battery 370/371 Button Cell Battery**kunying**$4.08**1,089 rev1y ago](https://www.amazon.com/dp/B0F881N57V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FOZAOAXE SR920SW Watch Battery 10 Pack Long-Lasting 371 Watch Batteries 370 AG6 LR920 SR69 SG6 Silver Oxide Button Coin Cell Battery](https://m.media-amazon.com/images/I/419vPqDwl2L.jpg)**FOZAOAXE SR920SW Watch Battery 10 Pack Long-Lasting 371 Watch Batteries 370 AG6 LR920 SR69 SG6 Silver Oxide Button Coin Cell Battery**FOZAOAXE**$6.99**4.7★**▲ 269%**](https://www.amazon.com/dp/B0G23Q1DLP) [![30 Pack AG6 LR69 1.5V Alkaline Coin Battery 371 370 SR920SW LR920 LR921](https://m.media-amazon.com/images/I/51jpsI+uA5L.jpg)**30 Pack AG6 LR69 1.5V Alkaline Coin Battery 371 370 SR920SW LR920 LR921**Soyasi**$5.26**4.8★**▲ 220%**](https://www.amazon.com/dp/B0FC6WV5JZ) [![15 Pack AG6 LR69 1.5V Alkaline Coin Battery 371 370 SR920SW LR920 LR921](https://m.media-amazon.com/images/I/51abmUmq5EL.jpg)**15 Pack AG6 LR69 1.5V Alkaline Coin Battery 371 370 SR920SW LR920 LR921**Soyasi**$4.61**3.9★**▲ 178%**](https://www.amazon.com/dp/B0FRYYRY6Q) [![Seizaiken 371 SR920SW 1.55V 0% Hg Silver Oxide Watch Battery (2 Batteries) Made in Japan by Seiko](https://m.media-amazon.com/images/I/41ucCPV40HL.jpg)**Seizaiken 371 SR920SW 1.55V 0% Hg Silver Oxide Watch Battery (2 Batteries) Made in Japan by Seiko**Seizaiken**$4.03**4.7★**▲ 163%**](https://www.amazon.com/dp/B0B2FGCV5Z) [![371/370 Energizer Watch Batteries SR920W 5 Batteries](https://m.media-amazon.com/images/I/3173BBeOAZL.jpg)**371/370 Energizer Watch Batteries SR920W 5 Batteries**Energizer**$8.50**4.7★**▲ 76%**](https://www.amazon.com/dp/B00DJICOAE)

**~~View all trending →~~**

## **What buyers say about sr920sw watch battery**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**25%

*“very affordable”*

**Battery Life**23%

*“Long lasting batteries”*

**Advertised Vs Actual Product**13%

*“Accurate Description”*

**Quality-Overall**10%

*“Excellent product”*

**Size-Overall**10%

*“they fit just as they should”*

**Efficiency**4%

*“the FOZAOAXE cells perform reliably”*

**Durability**3%

*“Very durable”*

**Compatibility-Overall**2%

*“Excellent value compatibility and performance”*

**Ease Of Use**2%

*“Very convenient”*

**Charging**1%

*“Fully Charged”*

### **What buyers complain about **

**Battery Life**45%

*“Low battery life”*

**Durability**12%

*“Didn't last even one year”*

**Functionality-Overall**7%

*“Did not work”*

**Quality-Overall**6%

*“Low quality”*

**Charging**5%

*“batteries holds no charge”*

**Size-Overall**3%

*“shorts were way too tight”*

**Compatibility-Overall**2%

*“Not compatible”*

**Value For Money**2%

*“What a waste of money”*

**Advertised Vs Actual Product**1%

*“Sure doesn't look the the photo when I purchased this”*

**Product Condition**1%

*“Recalled product”*

### **Top return reasons **

**Size-Overall**45%

**Functionality-Overall**12%

**Battery Life**11%

**Compatibility-Overall**9%

**Advertised Vs Actual Product**8%

**Value For Money**7%

**Charging**2%

**Defective Material/Parts**1%

**Durability**1%

**Product Condition**1%

## **Common questions**

<dl>

<dt>**Is sr920sw watch battery profitable to sell on Amazon United States?**</dt><dd>The niche generates $776K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (56/100).</dd>

<dt>**How competitive is the sr920sw watch battery niche?**</dt><dd>16 brands and 49 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.</dd>

<dt>**What do buyers complain about in sr920sw watch battery?**</dt><dd>Top complaints mined from reviews: Battery Life, Durability, Functionality-Overall. The return rate is 0.4%.</dd>

<dt>**When does demand for sr920sw watch battery peak?**</dt><dd>Demand peaks in May; the busiest month runs 1.6× the quietest.</dd>

<dt>**What does it cost to enter the sr920sw watch battery niche?**</dt><dd>Listings span $2.79–$11.15; the average listing price is $5.93 (sweet spot $15–$100). The average incumbent carries 8,908 reviews — the moat a new listing must climb.</dd>

</dl>

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