---
title: "Trend — squishmallow toothbrush - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/squishmallow-toothbrush/trend"
last_updated: "2026-08-11T02:43:10.083Z"
locale: en
meta:
  description: "Niche score 37/100 · $43K/yr market · 71K searches/yr · $14.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $43K/yr market · 71K searches/yr · $14.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — squishmallow toothbrush - Flapen"
---

# **squishmallow toothbrush**

**Skip it**

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 16Conversion 52Competition 32Returns 96Price range 56Avg price 70Brand share 13Review moat 34Quality gap 43

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.38**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.54–$28.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,052.95**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-18.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$43K**

$43K/yr · 71K searches

## Trend