---
title: "Squishmallow Toothbrush — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/squishmallow-toothbrush"
last_updated: "2026-08-12T03:28:40.079Z"
locale: en
meta:
description: "Niche score 37/100 · $43K/yr market · 71K searches/yr · $14.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $43K/yr market · 71K searches/yr · $14.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squishmallow Toothbrush — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **squishmallow toothbrush**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 16Conversion 52Competition 32Returns 96Price range 56Avg price 70Brand share 13Review moat 34Quality gap 43
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.38**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.54–$28.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,052.95**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-18.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$43K**
$43K/yr · 71K searches
According to Flapen's Amazon United States niche tracking, squishmallow toothbrush is a $43K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squishmallow toothbrush market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$58K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**4%**
- ORDO64% - Brush Buddies22% - GUM5% - ELOTAME3% - SEAGO2% - KPop Demon Hunters2% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -18.3% search growth over the last 90 days.
9K7KHoliday '25Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/squishmallow-toothbrush/trend)
## **Top squishmallow toothbrush search terms**
- **squishmallow toothbrush**20K/yr-4.1%6.4% conv. - **kpop demon hunters toothbrush**9K/yr-30.9%1.0% conv. - **kpop demon hunters toothbrush kids**4K/yr+19.9%0.4% conv. - **ordo kids toothbrush**3K/yr+77.8%3.9% conv. - **kpop toothbrush**7K/yr-31.8%1.1% conv. - **squishmallow toothbrush electric**6K/yr-19.3%7.5% conv. - **axolotl toothbrush**4K/yr-5.2%2.5% conv. - **ordo squishmallow toothbrush**6K/yr-34.6%5.7% conv. - **kpop demon hunter toothbrush**4K/yr-42.7%0.3% conv. - **squishmallows toothbrush**3K/yr-31.7%5.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/squishmallow-toothbrush/search-terms)
## **Top squishmallow toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ORDO Squishmallows Electric Toothbrush Sonic Toothbrushes for Kids Rechargeable 3 Brushing Modes Over 5 Weeks Battery Life Extra Brush Head Included Gift for Kids Aged 4 Years and Up Patty**ORDO**$28.22**4.7★234 rev](https://www.amazon.com/dp/B0DHHG5N8W) [2**ORDO Squishmallows Toothbrush Sonic Battery Toothbrushes for Kids Soft Bristles Extra Brush Head Inc Gift for Kids Aged 4 Years and Up Battery Included Auggie**ORDO**$12.09**4.3★360 rev](https://www.amazon.com/dp/B0DDY9R7H2) [3**Brush Buddies Squishmallows Sonic Toothbrush Ultra Soft Bristles Electric Toothbrush for Adults Gentle Sonic Cleaning with Cute Character Design Ideal for Daily Oral Care Routine**Brush Buddies**$4.71**4.4★269 rev](https://www.amazon.com/dp/B0CPNGHJGF) [4**ORDO Squishmallows Electric Toothbrush Sonic Toothbrushes for Kids Rechargeable 3 Brushing Modes Over 5 Weeks Battery Life Extra Brush Head Included Gift for Kids Aged 4 Years and Up Cam**ORDO**$28.12**4.7★234 rev](https://www.amazon.com/dp/B0DHHJFXKX) [5**Brush Buddies Squishmallows Assorted Manual Toothbrushes Soft Toothbrushes Toothbrushes for Kids and Adults 4PK**Brush Buddies**$4.54**4.8★380 rev](https://www.amazon.com/dp/B0CPNXYC24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GUM Squishmallows Kids Toothbrush Extra Soft Bristles with Suction Cup Base Compact Head 2 Count (Pack of 2)**GUM**$6.93**50 rev6mo ago](https://www.amazon.com/dp/B0GFCBWRLY) [**GUM Squishmallows Kids Battery Power Toothbrush Soft Bristles with Suction Cup Base Batteries Included 1 Count (Pack of 2)**GUM**$14.90**27 rev7mo ago](https://www.amazon.com/dp/B0G7L48LC6) [**KPop Demon Hunters Officially Licensed Huntrix Water Bottle for Girls 25oz Leak Proof with Straw Lid Gifts for Girls**KPop Demon Hunters**$23.69**832 rev9mo ago](https://www.amazon.com/dp/B0FWS575R9) [**ELOTAME Kids Electric U Shaped Toothbrush - Axolotl Kids Cartoon Sonic Automatic Toothbrush with 6 Brush Heads Full Mouth 6 Cleaning Modes - Age2-15 Pink**ELOTAME**$26.64**95 rev10mo ago](https://www.amazon.com/dp/B0GQ3FGPF7) [**ORDO Squishmallows Electric Toothbrush Sonic Toothbrushes for Kids Rechargeable 3 Brushing Modes Over 5 Weeks Battery Life Extra Brush Head Included Gift for Kids Aged 4 Years and Up Patty**ORDO**$28.22**234 rev1y ago](https://www.amazon.com/dp/B0DHHG5N8W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELOTAME Kids Electric U Shaped Toothbrush - Axolotl Kids Cartoon Sonic Automatic Toothbrush with 6 Brush Heads Full Mouth 6 Cleaning Modes - Age2-15 Pink**ELOTAME**$26.64**4.5★**▲ 293%**](https://www.amazon.com/dp/B0GQ3FGPF7) [**GUM Squishmallows Kids Battery Power Toothbrush Soft Bristles with Suction Cup Base Batteries Included 1 Count (Pack of 2)**GUM**$14.90**4.6★**▲ 146%**](https://www.amazon.com/dp/B0G7L48LC6) [**GUM Squishmallows Kids Toothbrush Extra Soft Bristles with Suction Cup Base Compact Head 2 Count (Pack of 2)**GUM**$6.93**4.9★**▲ 124%**](https://www.amazon.com/dp/B0GFCBWRLY) [**KPop Demon Hunters Officially Licensed Huntrix Water Bottle for Girls 25oz Leak Proof with Straw Lid Gifts for Girls**KPop Demon Hunters**$23.69**4.1★**▲ 51%**](https://www.amazon.com/dp/B0FWS575R9) [**ORDO Squishmallows Toothbrush Sonic Battery Toothbrushes for Kids Soft Bristles Extra Brush Head Inc Gift for Kids Aged 4 Years and Up Battery Included Auggie**ORDO**$12.09**4.3★**▲ 51%**](https://www.amazon.com/dp/B0DDY9R7H2)
**~~View all trending →~~**
## **What buyers say about squishmallow toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**11%
*“Easy to use”*
**Quality-Overall**11%
*“For the design and quality, I think this set offers good value”*
**Ease Of Cleaning**9%
*“Clean & Cute”*
**Design-Overall**9%
*“The design is really cute”*
**Size-Overall**7%
*“its the right size”*
**Advertised Vs Actual Product**6%
*“As shown”*
**Value For Money**6%
*“Excellent value”*
**Brush Quality**5%
*“The brush is cute”*
**Color**4%
*“colors are super cute”*
**Efficiency**3%
*“works as it should”*
### **What buyers complain about **
**Durability**18%
*“Breaks easily”*
**Quality-Overall**13%
*“Junk quality”*
**Value For Money**12%
*“Not worth the money in my opinion”*
**Size-Overall**7%
*“Much too small”*
**Leak-Proof**6%
*“Leaks far too easily”*
**Functionality-Overall**4%
*“Doesnt work”*
**Battery Life**4%
*“I changed the batteries out twice now still wont turn on”*
**Advertised Vs Actual Product**3%
*“Poor advertising”*
**Ease Of Use**3%
*“on would also be hard for small hands to do by themselves”*
**Strength**3%
*“$28.00 for a flimsy plastic bottle is rediculous”*
### **Top return reasons **
**Size-Overall**35%
**Functionality-Overall**13%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Material Quality**5%
**Leak-Proof**4%
**Value For Money**4%
**Durability**3%
**Compatibility-Overall**2%
## **Common questions**
- **Is squishmallow toothbrush profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the squishmallow toothbrush niche?**
- 9 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in squishmallow toothbrush?**
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.9%.
- **What does it cost to enter the squishmallow toothbrush niche?**
- Listings span $4.54–$28.22; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 3,053 reviews — the moat a new listing must climb.
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