---
title: "Squatty Potty — $9.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/squatty-potty"
last_updated: "2026-08-11T03:07:50.156Z"
locale: en
meta:
description: "Niche score 60/100 · $9.3M/yr market · 6.0M searches/yr · $20.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $9.3M/yr market · 6.0M searches/yr · $20.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Squatty Potty — $9.3M/yr Amazon US Niche (2026) - Flapen"
---
# **squatty potty**
**Launch it**
A $9.3M/yr market growing +2.2% this quarter with returns at 2.7% — clears our launch bar.
Market size 100Growth 28Conversion 78Competition 58Returns 58Price range 80Avg price 88Brand share 50Review moat 21Quality gap 38
**Market size**
**Incredible****$9.3M**
$9.3M/yr · 6.0M searches
**Avg price**
**Great****$20.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.93–$37.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,527.43**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, squatty potty is a $9.3M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Launch it — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squatty potty market data**
- **Units sold / yr**
- **400K–500K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$8.0M–$10.0M**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 99%
**Open market**
**20%**
- Squatty Potty41% - AZEN13% - Hoissuem8% - Uaniar7% - MR.SIGA5% - Rcemlip5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.
175K125KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/squatty-potty/trend)
## **Top squatty potty search terms**
- **squatty potty**2.7M/yr-6.6%8.7% conv. - **squatty potty for adults**1.2M/yr+21.2%9.4% conv. - **toilet stool**472K/yr+6.5%4.7% conv. - **poop stool**307K/yr+12.1%5.0% conv. - **bathroom stool**293K/yr+5.2%1.2% conv. - **potty stool**123K/yr+7.9%3.5% conv. - **poop stool adult**150K/yr-18.6%5.7% conv. - **toilet stool squat adult**126K/yr-13.1%5.4% conv. - **squatty potty for kids**65K/yr+12.3%6.4% conv. - **stool for bathroom**68K/yr+16.8%1.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/squatty-potty/search-terms)
## **Top squatty potty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$933K20%$1.9M30%$2.8M40%$3.7M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Squatty Potty Simple Curve Bathroom Toilet Stool 7 White**Squatty Potty**$22.00**4.6★59,473 rev](https://www.amazon.com/dp/B00HSR1B9W) [2**Squatty Potty The Original Bathroom Toilet Stool - Adjustable 2.0 Convertible to 7 or 9 Height with Removable Topper for Adults and Kids White**Squatty Potty**$28.57**4.6★15,593 rev](https://www.amazon.com/dp/B06Y2JMP7B) [3**Uaniar Bamboo Toilet Stool Wooden Squatting Potty Stool for Adults 7 Inch Toilet Stool Squat Adult Non-Slip Wood Poop Stool for Bathroom Portable Toilet Foot Pooping Steps for Kids**Uaniar**$14.23**4.5★1,536 rev](https://www.amazon.com/dp/B0CYP8KLKC) [4**AZEN Wood Toilet Stool Squat Adult Poop Stool for Bathroom Adults Portable Toilet Potty Stools for Adults 7 Inch Height**AZEN**$13.72**4.3★1,769 rev](https://www.amazon.com/dp/B0CW2MKZ5Q) [5**Squatty Potty The Original Toilet Stool - Bamboo Flip 7 and 9 Adjustable Heights Brown - Improve Bathroom Posture and Comfort**Squatty Potty**$37.18**4.7★17,587 rev](https://www.amazon.com/dp/B07HD7JVLB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Resze Toilet Stool For Adults 6.7 Squatting Potty Non-Slip Bathroom Stool Toilet Stool Squat Adult Poop Stool For Bathroom Portable Foot Rest For Travel Adults Seniors Kids Lightweight White**Resze**$9.94**89 rev5mo ago](https://www.amazon.com/dp/B0GL1SNFSP) [**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**531 rev8mo ago](https://www.amazon.com/dp/B0FT7L86CC) [**WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray**WBKATN**$13.95**258 rev11mo ago](https://www.amazon.com/dp/B0FD727TLZ) [**6.7 Inch Step Stool ROVTERN Portable Plastic Foot Stool ROVTERN Non-Slip Potty Stool for Bathroom**ROVTERN**$10.01**109 rev12mo ago](https://www.amazon.com/dp/B0FHWXDC8H) [**6.8 Inch Toilet Stool for Bathroom Hoissuem Non-Slip Potty Stool for Pooping Hoissuem Toilet Step Stool for Adults/Seniors/Kids**Hoissuem**$9.98**412 rev1y ago](https://www.amazon.com/dp/B0DK19L81L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6.8 Inch Toilet Stool for Bathroom Hoissuem Non-Slip Potty Stool for Pooping Hoissuem Toilet Step Stool for Adults/Seniors/Kids**Hoissuem**$9.98**4.3★**▲ 264%**](https://www.amazon.com/dp/B0DK19L81L) [**Resze Toilet Stool For Adults 6.7 Squatting Potty Non-Slip Bathroom Stool Toilet Stool Squat Adult Poop Stool For Bathroom Portable Foot Rest For Travel Adults Seniors Kids Lightweight White**Resze**$9.94**4.3★**▲ 250%**](https://www.amazon.com/dp/B0GL1SNFSP) [**6.7 Inch Step Stool ROVTERN Portable Plastic Foot Stool ROVTERN Non-Slip Potty Stool for Bathroom**ROVTERN**$10.01**4.4★**▲ 210%**](https://www.amazon.com/dp/B0FHWXDC8H) [**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**4.4★**▲ 136%**](https://www.amazon.com/dp/B0FT7L86CC) [**WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray**WBKATN**$13.95**4.7★**▲ 89%**](https://www.amazon.com/dp/B0FD727TLZ)
**~~View all trending →~~**
## **What buyers say about squatty potty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**12%
*“Its well built”*
**Quality-Overall**10%
*“Decent Quality”*
**Assembly/Installation**10%
*“Assembly was easy”*
**Size-Overall**8%
*“fits in small spots”*
**Value For Money**7%
*“Excellent value”*
**Advertised Vs Actual Product**6%
*“Better than I expected”*
**Ease Of Use**6%
*“easy to move”*
**Weight Light**4%
*“This stool is lightweight”*
**Design-Overall**4%
*“Very well built”*
**Efficiency**4%
*“it works well”*
### **What buyers complain about **
**Size-Overall**15%
*“Too big”*
**Strength**11%
*“Flimsy plastic”*
**Durability**10%
*“Broke after a couple months”*
**Quality-Overall**9%
*“Awful quality”*
**Assembly/Installation**4%
*“Impossible to put together”*
**Product Condition**3%
*“Used product”*
**Material Quality**3%
*“Cheap material”*
**Comfort-Overall**2%
*“So uncomfortable”*
**Value For Money**2%
*“Cheap”*
**Balance/Stability**2%
*“very unstable and weak”*
### **Top return reasons **
**Size-Overall**34%
**Functionality-Overall**6%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Product Condition**5%
**Comfort-Overall**5%
**Strength**5%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Assembly/Installation**3%
## **Common questions**
- **Is squatty potty profitable to sell on Amazon United States?**
- The niche generates $9.3M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Launch it (60/100).
- **How competitive is the squatty potty niche?**
- 15 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in squatty potty?**
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 2.7%.
- **When does demand for squatty potty peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the squatty potty niche?**
- Listings span $9.93–$37.18; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 11,527 reviews — the moat a new listing must climb.
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