---
title: "Squatty Potty for Kids — $172K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/squatty-potty-for-kids"
last_updated: "2026-08-11T04:25:09.927Z"
locale: en
meta:
description: "Niche score 43/100 · $172K/yr market · 100K searches/yr · $24.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $172K/yr market · 100K searches/yr · $24.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squatty Potty for Kids — $172K/yr Amazon US Niche (2026) - Flapen"
---
# **squatty potty for kids**
**Skip it**
A concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 34Conversion 76Competition 21Returns 56Price range 80Avg price 95Brand share 34Review moat 22Quality gap 33
**Avg price**
**Incredible****$24.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.98–$37.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$172K**
$172K/yr · 100K searches
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,685.62**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, squatty potty for kids is a $172K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squatty potty for kids market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$145K–$193K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **—flat
**Sellers**
**14**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**11%**
- Squatty Potty54% - MR.SIGA15% - Forbena6% - AmazerBath5% - ANSISFOTO4% - Hoissuem4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
2K2KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/squatty-potty-for-kids/trend)
## **Top squatty potty for kids search terms**
- **squatty potty for kids**65K/yr+12.3%6.8% conv. - **kids squatty potty**11K/yr-16.1%6.0% conv. - **toddler squatty potty**9K/yr+14.7%3.7% conv. - **squatty potty kids**7K/yr+15.1%6.2% conv. - **squatty potty for toddlers**6K/yr-21.3%2.8% conv. - **kid squatty potty**2K/yr+14.9%7.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/squatty-potty-for-kids/search-terms)
## **Top squatty potty for kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$26K30%$52K45%$77K60%$103K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Squatty Potty The Original Bathroom Toilet Stool - Adjustable 2.0 Convertible to 7 or 9 Height with Removable Topper for Adults and Kids White**Squatty Potty**$28.57**4.6★15,593 rev](https://www.amazon.com/dp/B06Y2JMP7B) [2**MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool Off-White & Dark Gray**MR.SIGA**$30.96**4.6★1,869 rev](https://www.amazon.com/dp/B0D2VZHCMV) [3**Squatty Potty The Original Toilet Stool - Bamboo Flip 7 and 9 Adjustable Heights Brown - Improve Bathroom Posture and Comfort**Squatty Potty**$37.18**4.7★17,587 rev](https://www.amazon.com/dp/B07HD7JVLB) [4**Forbena Toddler Step Stool for Bathroom Sink 2 Step Stool for Kids Toilet Potty Training Non-Slip Toddlers Baby Child Kid Plastic Poop Stools with Handle for Kitchen Counter Bed (White-Grey)**Forbena**$20.53**4.6★1,995 rev](https://www.amazon.com/dp/B0BDVQWF8D) [5**AmazerBath Toilet Stool for Toddler Potty Training 3-in-1 Sturdy Bamboo One Step Squat Poop Foot Stool Non-Slip Baby & Kids Potty Step Stool for Bathroom Sink Kitchen Counter Bedroom Closet 9**AmazerBath**$30.91**4.3★158 rev](https://www.amazon.com/dp/B0D2VZSKWH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**531 rev8mo ago](https://www.amazon.com/dp/B0FT7L86CC) [**Bamboo Toilet Stool Foldable 7 in Poop Stool for Bathroom Portable Squatting Potty Stool for Adults & Kids Non-Slip Toilet Foot Pooping Steps No Assembly Required**ANSISFOTO**$29.66**73 rev8mo ago](https://www.amazon.com/dp/B0FZJNP9WF) [**MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool White & Grayish Blue**MR.SIGA**$32.19**1,869 rev1y ago](https://www.amazon.com/dp/B0F7KF8CLX) [**6.8 Inch Toilet Stool for Bathroom Hoissuem Non-Slip Potty Stool for Pooping Hoissuem Toilet Step Stool for Adults/Seniors/Kids**Hoissuem**$9.98**412 rev1y ago](https://www.amazon.com/dp/B0DK19L81L) [**AmazerBath Toilet Stool for Toddler Potty Training 3-in-1 Sturdy Bamboo One Step Squat Poop Foot Stool Non-Slip Baby & Kids Potty Step Stool for Bathroom Sink Kitchen Counter Bedroom Closet 9**AmazerBath**$30.91**158 rev2y ago](https://www.amazon.com/dp/B0D2VZSKWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6.8 Inch Toilet Stool for Bathroom Hoissuem Non-Slip Potty Stool for Pooping Hoissuem Toilet Step Stool for Adults/Seniors/Kids**Hoissuem**$9.98**4.3★**▲ 225%**](https://www.amazon.com/dp/B0DK19L81L) [**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**4.4★**▲ 214%**](https://www.amazon.com/dp/B0FT7L86CC) [**Bamboo Toilet Stool Foldable 7 in Poop Stool for Bathroom Portable Squatting Potty Stool for Adults & Kids Non-Slip Toilet Foot Pooping Steps No Assembly Required**ANSISFOTO**$29.66**4.9★**▲ 120%**](https://www.amazon.com/dp/B0FZJNP9WF) [**MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool White & Grayish Blue**MR.SIGA**$32.19**4.6★**▲ 72%**](https://www.amazon.com/dp/B0F7KF8CLX) [**Uaniar Bamboo Toilet Stool Wooden Squatting Potty Stool for Adults 7 Inch Toilet Stool Squat Adult Non-Slip Wood Poop Stool for Bathroom Portable Toilet Foot Pooping Steps for Kids**Uaniar**$14.23**4.5★**▲ 28%**](https://www.amazon.com/dp/B0CYP8KLKC)
**~~View all trending →~~**
## **What buyers say about squatty potty for kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**12%
*“great sturdy piece of amazon”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**8%
*“Excellent value”*
**Size-Overall**8%
*“pieces fit snugly”*
**Assembly/Installation**7%
*“Assembly was easy”*
**Ease Of Use**7%
*“easy to carry around”*
**Advertised Vs Actual Product**7%
*“As described”*
**Efficiency**5%
*“Works well”*
**Weight Light**3%
*“But nice and light and easy to move”*
**Design-Overall**3%
*“Very well built”*
### **What buyers complain about **
**Size-Overall**19%
*“Much smaller”*
**Strength**12%
*“Flimsy plastic”*
**Quality-Overall**9%
*“overpriced for the quality”*
**Durability**7%
*“Broke after a couple months”*
**Product Condition**5%
*“Used product”*
**Assembly/Installation**4%
*“I couldnt even install it”*
**Balance/Stability**3%
*“Flimsy Not Stable”*
**Material Quality**3%
*“cheaper materials”*
**Grip**3%
*“he also slips”*
**Comfort-Overall**3%
*“So uncomfortable”*
### **Top return reasons **
**Size-Overall**38%
**Functionality-Overall**6%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Strength**5%
**Material Quality**5%
**Comfort-Overall**5%
**Quality-Overall**3%
**Age Suitability**2%
**Assembly/Installation**2%
## **Common questions**
- **Is squatty potty for kids profitable to sell on Amazon United States?**
- The niche generates $172K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the squatty potty for kids niche?**
- 10 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in squatty potty for kids?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.8%.
- **When does demand for squatty potty for kids peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the squatty potty for kids niche?**
- Listings span $9.98–$37.18; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 8,686 reviews — the moat a new listing must climb.
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