---
title: "Squatty Potty 9 Inch — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/squatty-potty-9-inch"
last_updated: "2026-08-11T04:12:43.935Z"
locale: en
meta:
description: "Niche score 46/100 · $72K/yr market · 32K searches/yr · $25.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $72K/yr market · 32K searches/yr · $25.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squatty Potty 9 Inch — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **squatty potty 9 inch**
**Skip it**
A small market ($72K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 28Conversion 82Competition 42Returns 48Price range 93Avg price 95Brand share 45Review moat 21Quality gap 53
**Avg price**
**Incredible****$25.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.72–$57.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,493.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$72K**
$72K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, squatty potty 9 inch is a $72K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squatty potty 9 inch market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$63K–$76K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**18%**
- Squatty Potty49% - Kzeirm10% - KingPavonini9% - Uaniar7% - Ardier4% - AZEN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
1K600Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/squatty-potty-9-inch/trend)
## **Top squatty potty 9 inch search terms**
- **squatty potty 9 inch**14K/yr-8.2%7.8% conv. - **potty stool for adults 9 inch**5K/yr+9.4%6.8% conv. - **squatty potty for adults 9 inch**5K/yr+54.8%8.1% conv. - **9 inch squatty potty**4K/yr-17.6%7.4% conv. - **squatty potty 9**3K/yr-10.0%8.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/squatty-potty-9-inch/search-terms)
## **Top squatty potty 9 inch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$22K40%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Squatty Potty The Original Bathroom Toilet Stool Height White 9 Inch (Pack of 1)**Squatty Potty**$24.20**4.6★63,659 rev](https://www.amazon.com/dp/B007BISCT0) [2**Squatty Potty The Original Toilet Stool - Bamboo Flip 7 and 9 Adjustable Heights Brown - Improve Bathroom Posture and Comfort**Squatty Potty**$37.18**4.7★17,587 rev](https://www.amazon.com/dp/B07HD7JVLB) [3**Squatty Potty The Original Bathroom Toilet Stool - Adjustable 2.0 Convertible to 7 or 9 Height with Removable Topper for Adults and Kids White**Squatty Potty**$28.57**4.6★15,593 rev](https://www.amazon.com/dp/B06Y2JMP7B) [4**KingPavonini Bamboo Toilet Stool Squat 7in & 9in Adjustable Heights Foldable Potty Stool for Adults with Non-Slip Layer to Improve Bathroom Posture and Comfort 400 lbs Capacity**KingPavonini**$31.51**4.6★1,048 rev](https://www.amazon.com/dp/B0CCD6ZJ6J) [5**9 Inch Toilet Stool for Adults Natural Bamboo Wood Poop Stool for Squatting Potty Non-Slip & Portable Bathroom Step Stools for Healthy Pooping Natural Color 1 Pack**Uaniar**$22.43**4.5★1,536 rev](https://www.amazon.com/dp/B0FMD77QPL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**StrongTek Foldable Toilet Stool 2-Level Bamboo Squatting Stool for Improved Posture Adjustable 7 & 9 Inch Height Bathroom Poop Stool Non-Slip Design for Adults and Kids 300lb Load - Dark Walnut**StrongTek**$37.29**23 rev6mo ago](https://www.amazon.com/dp/B0GDXGJ7MW) [**AmazerBath Bamboo Toilet Stool Squat Potty Stool for Adults Non-Slip Pooping Stools for Bathroom Portable Potty Step Foot Stools Assembly Required 6.8**AmazerBath**$14.67**173 rev8mo ago](https://www.amazon.com/dp/B0FRFQSJTF) [**9 Inch Toilet Stool for Adults Natural Bamboo Wood Poop Stool for Squatting Potty Non-Slip & Portable Bathroom Step Stools for Healthy Pooping Natural Color 1 Pack**Uaniar**$22.43**1,536 rev10mo ago](https://www.amazon.com/dp/B0FMD77QPL) [**XiaZ Toilet Stool Squat Adult Poop Stool 7in & 9in Adjustable Heights Wood Potty Stools with Non-Slip Strip to Improves Defecation 300 lbs Capacity**XiaZ**$14.44**43 rev1y ago](https://www.amazon.com/dp/B0DYX9PVWT) [**Squatty Potty The Original Bathroom Toilet Stool Height Grey 9 Inch**Squatty Potty**$31.70**63,659 rev1y ago](https://www.amazon.com/dp/B0DZZP2M2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**StrongTek Foldable Toilet Stool 2-Level Bamboo Squatting Stool for Improved Posture Adjustable 7 & 9 Inch Height Bathroom Poop Stool Non-Slip Design for Adults and Kids 300lb Load - Dark Walnut**StrongTek**$37.29**4.4★**▲ 190%**](https://www.amazon.com/dp/B0GDXGJ7MW) [**Toilet Stool Ergonomic Bathroom Poop Stool for Squatting Posture Portable Plastic Potty Stool for Adults & Kids Foldable Bathroom Leg Raiser Stand Feet - Anti-Slip Feet**Little Syohe**$15.78**4.6★**▲ 111%**](https://www.amazon.com/dp/B0CZHHFF54) [**9 Inch Toilet Stool for Adults Natural Bamboo Wood Poop Stool for Squatting Potty Non-Slip & Portable Bathroom Step Stools for Healthy Pooping Natural Color 1 Pack**Uaniar**$22.43**4.5★**▲ 61%**](https://www.amazon.com/dp/B0FMD77QPL) [**TUSHY Ottoman: a Premium Toilet Stool for the Bathroom Modern Sleek Design (Squatting Position Helps Improve Bowel Health & Relieve Constipation) 9 Tall White/Bamboo**TUSHY**$57.27**4.6★**▲ 50%**](https://www.amazon.com/dp/B08KGV3V7T) [**SONGMICS Bamboo Toilet Stool Adjustable Poop Stool with Non-Slip Grooves Height Convertible to 6.9 or 9.5 Inches Squat Potty Stool for Bathroom Space-Saving Light Bamboo UBCB111N01**SONGMICS**$24.39**4.4★**▲ 42%**](https://www.amazon.com/dp/B0D2W9ZRW2)
**~~View all trending →~~**
## **What buyers say about squatty potty 9 inch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**11%
*“STURDY And”*
**Quality-Overall**10%
*“Well-made and well-priced”*
**Assembly/Installation**10%
*“Very easy to assemble”*
**Size-Overall**6%
*“just the right fit”*
**Ease Of Use**6%
*“Very easy to use”*
**Advertised Vs Actual Product**6%
*“Worked as advertised”*
**Value For Money**5%
*“Good value for the money”*
**Efficiency**5%
*“Works well”*
**Weight Light**4%
*“super lightweight”*
**Design-Overall**3%
*“looks so sleek”*
### **What buyers complain about **
**Size-Overall**11%
*“Its small”*
**Durability**9%
*“doesn't seem very durable”*
**Quality-Overall**9%
*“Quality control issues”*
**Strength**6%
*“Really flimsy”*
**Product Condition**5%
*“Used product”*
**Assembly/Installation**5%
*“not so easy to put together”*
**Material Quality**4%
*“Cheap material”*
**Balance/Stability**3%
*“Unstable”*
**Comfort-Overall**3%
*“So uncomfortable”*
**Ease Of Use**3%
*“inconvenient to use”*
### **Top return reasons **
**Size-Overall**33%
**Product Condition**7%
**Functionality-Overall**7%
**Comfort-Overall**6%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Strength**3%
**Assembly/Installation**2%
**Quality-Overall**2%
**Grip**2%
## **Common questions**
- **Is squatty potty 9 inch profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the squatty potty 9 inch niche?**
- 16 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in squatty potty 9 inch?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.2%.
- **When does demand for squatty potty 9 inch peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the squatty potty 9 inch niche?**
- Listings span $13.72–$57.27; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 10,494 reviews — the moat a new listing must climb.
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