---
title: "Trend — square paper plates - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/square-paper-plates/trend"
last_updated: "2026-08-11T05:27:42.463Z"
locale: en
meta:
  description: "Niche score 55/100 · $63K/yr market · 51K searches/yr · $22.07 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $63K/yr market · 51K searches/yr · $22.07 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — square paper plates - Flapen"
---

# **square paper plates**

**Worth a look**

Shows a sweet-spot price point ($22.07 avg), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 48Conversion 64Competition 77Returns 87Price range 84Avg price 93Brand share 53Review moat 43Quality gap 23

**Avg price**

**Great****$22.07**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$7.11–$64.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+18.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,201.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$63K**

$63K/yr · 51K searches

## Trend