---
title: "Spring Valley Melatonin 10mg — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/spring-valley-melatonin-10mg"
last_updated: "2026-08-11T04:07:01.098Z"
locale: en
meta:
description: "Niche score 46/100 · $100K/yr market · 63K searches/yr · $19.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $100K/yr market · 63K searches/yr · $19.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spring Valley Melatonin 10mg — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **spring valley melatonin 10mg**
**Skip it**
Soft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 22Conversion 81Competition 46Returns 100Price range 71Avg price 85Brand share 25Review moat 24Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.06**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.80–$34.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$100K**
$100K/yr · 63K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,386.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, spring valley melatonin 10mg is a $100K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spring valley melatonin 10mg market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$114K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#1,116**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **48%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**216**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**7%**
- Spring Valley29% - Generic22% - FCQP17% - Unique Bundle Store13% - Amazon Basics8% - SUREFECT3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
1K800Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/spring-valley-melatonin-10mg/trend)
## **Top spring valley melatonin 10mg search terms**
- **spring valley melatonin**30K/yr-15.6%5.2% conv. - **spring valley melatonin 10mg**9K/yr+21.0%7.1% conv. - **spring valley melatonin 5mg**9K/yr+1.9%8.1% conv. - **spring valley melatonin gummies**5K/yr-3.3%4.6% conv. - **melatonin spring valley**5K/yr-2.5%6.4% conv. - **melatonin 5mg spring valley**2K/yr+6.5%8.9% conv. - **melatonin 10mg spring valley**3K/yr-4.1%10.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/spring-valley-melatonin-10mg/search-terms)
## **Top spring valley melatonin 10mg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spring Valley Melatonin 5mg Twin Pack 120 Count (Pack of 2)**Spring Valley**$16.84**4.4★196 rev](https://www.amazon.com/dp/B00D4FDN16) [2**1 Pack of Extra Strength SPR -ing Valle Sleep Support Melatonin Tablets Dietary Supplement Value Size 10 mg 240 Count 1 Bottle + Bonus nnh Sticker Vitamin Guide Included**Generic**$28.76**4.7★37 rev](https://www.amazon.com/dp/B0F5DK5QVN) [3**Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)**Amazon Basics**$8.65**4.6★40,010 rev](https://www.amazon.com/dp/B07BBFFTKH) [4**Spring Valley Vegetarian Melatonin Gummies for Kids Sleep Support 60 Ct + Your Vitamin Guide**Spring Valley**$10.43**4.6★128 rev](https://www.amazon.com/dp/B09P1Z5CVR) [5**FCQP Spring Valley - Melatonin Sleep Support with Lemon Balm 10mg 240 Vegetarian Tablets (1)**FCQP**$25.16**4.8★27 rev](https://www.amazon.com/dp/B0F2VRP5M6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Melatonin Fast Dissolve Spriing Vallley Strawberry 10mg 120 Ct Pk 1**Generic**$23.81**1 rev9mo ago](https://www.amazon.com/dp/B0FWVZW9TY) [**SUREFECT Spring Valley Melatonin Tablets Sleep Support Dietary Supplement Value Size 5 mg 240 Count Organizer.**SUREFECT**$34.81**0 rev10mo ago](https://www.amazon.com/dp/B0FT965CYF) [**SUREFECT Spring Valley Melatonin Gummies - 5mg per Serving Sleep Support Strawberry Flavor 60 Count Organizer.(Packaging May Vary).**SUREFECT**$28.60**0 rev10mo ago](https://www.amazon.com/dp/B0FHM8HRDG) [**FCQP Spring Valley Melatonin Sleep Support Tablets Ultra Strength 12 mg Fast-Dissolve 60 Count Included is a Pill Pouch and a Sticker**FCQP**$20.25**16 rev11mo ago](https://www.amazon.com/dp/B0FLX896QJ) [**Unique Bundle Store Melatonin 3mg 120 Tablets - Strawberry Flavor Fast-Dissolve Dietary Supplement Natural Sleep Aids for Adults (Pack of 1)**Unique Bundle Store**$15.61**9 rev11mo ago](https://www.amazon.com/dp/B0FMPCDLW8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Unique Bundle Store Melatonin 3mg 120 Tablets - Strawberry Flavor Fast-Dissolve Dietary Supplement Natural Sleep Aids for Adults (Pack of 1)**Unique Bundle Store**$15.61**4.8★**▲ 147%**](https://www.amazon.com/dp/B0FMPCDLW8) [**Sv + Melatonin Gummies Dietary Supplement 5 mg 120 Count +Better Guide Vitamins &Supplements**Generic**$23.73**5.0★**▲ 126%**](https://www.amazon.com/dp/B0FPK2499M) [**SUREFECT Spring Valley Melatonin Tablets Sleep Support Dietary Supplement Value Size 5 mg 240 Count Organizer.**SUREFECT**$34.81**0.0★**▲ 116%**](https://www.amazon.com/dp/B0FT965CYF) [**SUREFECT Spring Valley Melatonin Gummies - 5mg per Serving Sleep Support Strawberry Flavor 60 Count Organizer.(Packaging May Vary).**SUREFECT**$28.60**0.0★**▲ 102%**](https://www.amazon.com/dp/B0FHM8HRDG) [**Unique Bundle Store Extra Strength Melatonin 10mg with Lemon Balm 120 Vegetarian Tablets High Potency Melatonin Supplement for Adults Natural Sleep Support (Pack of 1)**Unique Bundle Store**$18.47**4.4★**▲ 58%**](https://www.amazon.com/dp/B0C29DPC76)
**~~View all trending →~~**
## **What buyers say about spring valley melatonin 10mg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**23%
*“Helps me sleep”*
**Quality-Overall**11%
*“Good consistent quality”*
**Value For Money**11%
*“Very affordable”*
**Taste-Overall**10%
*“No unpleasant taste”*
**Efficiency**8%
*“It works ok”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Solubility**3%
*“They are dissolvable”*
**Flavor**3%
*“Good flavor”*
**Ease Of Use**2%
*“* convenient for occasional use”*
**Ease Of Chewing/Swallowing**2%
*“Chewable”*
### **What buyers complain about **
**Sleep Quality**18%
*“No sleep”*
**Taste-Overall**15%
*“Taste like crap”*
**Functionality-Overall**15%
*“Not effective”*
**Dosage**7%
*“Warning, the dosage is too high”*
**Solubility**2%
*“Dissolves too quickly”*
**Side Effects**2%
*“Bad side effects & unclear dosage”*
**Flavor**2%
*“hideous so-called berry flavor”*
**Value For Money**2%
*“overpriced”*
**Advertised Vs Actual Product**2%
*“Not only is that misleading”*
**Strength**1%
*“For me it was no strong enough”*
### **Top return reasons **
**Functionality-Overall**15%
**Sleep Quality**13%
**Dosage**10%
**Advertised Vs Actual Product**10%
**Taste-Overall**10%
**Solubility**10%
**Flavor**8%
**Size-Overall**5%
**Value For Money**5%
**Artificial Sweeteners**5%
## **Common questions**
- **Is spring valley melatonin 10mg profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the spring valley melatonin 10mg niche?**
- 9 brands and 216 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in spring valley melatonin 10mg?**
- Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- **When does demand for spring valley melatonin 10mg peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the spring valley melatonin 10mg niche?**
- Listings span $6.80–$34.81; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 5,386 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)