---
title: "Sports Nutrition Plant Protein Powders — $12.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sports-nutrition-plant-protein-powders"
last_updated: "2026-08-11T03:23:34.420Z"
locale: en
meta:
description: "Niche score 59/100 · $12.3M/yr market · 3.7M searches/yr · $30.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $12.3M/yr market · 3.7M searches/yr · $30.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sports Nutrition Plant Protein Powders — $12.3M/yr Amazon US Niche (2026) - Flapen"
---
# **sports nutrition plant protein powders**
**Launch it**
A $12.3M/yr market growing +6.4% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 33Conversion 90Competition 20Returns 100Price range 95Avg price 95Brand share 0Review moat 20Quality gap 67
**Market size**
**Incredible****$12.3M**
$12.3M/yr · 3.7M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.97**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.84–$46.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****13,456.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sports nutrition plant protein powders is a $12.3M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sports nutrition plant protein powders market data**
- **Units sold / yr**
- **400K–500K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$12.4M–$15.5M**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**592**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Orgain67% - Truvani33% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +6.4% search growth over the last 90 days.
200K150KSpike '25Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/sports-nutrition-plant-protein-powders/trend)
## **Top sports nutrition plant protein powders search terms**
- **orgain organic protein powder**1.2M/yr+13.4%12.0% conv. - **truvani protein powder**817K/yr+15.0%5.8% conv. - **orgain**477K/yr+11.8%4.8% conv. - **orgain protein powder**363K/yr-8.4%8.4% conv. - **truvani**268K/yr+14.1%4.5% conv. - **kos protein powder**89K/yr-10.3%0.1% conv. - **orgain protein**63K/yr+8.7%6.2% conv. - **orgain vanilla protein powder**58K/yr-12.9%16.0% conv. - **kos**56K/yr-7.4%0.0% conv. - **orgain simple protein powder**35K/yr+11.2%12.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/sports-nutrition-plant-protein-powders/search-terms)
## **Top sports nutrition plant protein powders products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.2M20%$2.5M30%$3.7M40%$4.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★61,842 rev](https://www.amazon.com/dp/B00J074W7Q) [2**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**4.2★1,367 rev](https://www.amazon.com/dp/B0DDQHLWFN) [3**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$27.69**4.5★64,742 rev](https://www.amazon.com/dp/B00J074W94) [4**Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.77**4.3★750 rev](https://www.amazon.com/dp/B0DDQHJ2NG) [5**Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb**Orgain**$28.74**4.6★36,451 rev](https://www.amazon.com/dp/B07PXNNFGT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**1,367 rev1y ago](https://www.amazon.com/dp/B0DDQHLWFN) [**Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.77**750 rev1y ago](https://www.amazon.com/dp/B0DDQHJ2NG) [**Truvani Vegan Pea Protein Powder | Sample Pack | 20g Organic Plant Based Protein | 8 Single Serving Packets | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$28.95**567 rev3y ago](https://www.amazon.com/dp/B0C6793K5M) [**Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$46.28**239 rev3y ago](https://www.amazon.com/dp/B0BFBVKKBY) [**Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$29.66**3,572 rev4y ago](https://www.amazon.com/dp/B09SJ4WJNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Truvani Dairy Free Protein Powder | Chocolate Peanut Butter | 20g Organic Plant Based Pea Protein | 20 Servings | Vegan Keto Gluten Free | Low Carb | No Added Sugar**Truvani**$44.50**4.4★**▲ 61%**](https://www.amazon.com/dp/B08KD2VYYX) [**Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$46.28**4.4★**▲ 47%**](https://www.amazon.com/dp/B0BFBVKKBY) [**Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.77**4.3★**▲ 36%**](https://www.amazon.com/dp/B0DDQHJ2NG) [**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Based Protein 4g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb (Packaging May Vary)**Orgain**$18.84**4.5★**▲ 11%**](https://www.amazon.com/dp/B01BGQ1HMQ) [**Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)**Orgain**$29.01**4.6★**— 5%**](https://www.amazon.com/dp/B07PVKBGV3)
**~~View all trending →~~**
## **What buyers say about sports nutrition plant protein powders**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Amazing taste”*
**Nutritional Content**19%
*“Excellent protein powder”*
**Flavor**8%
*“Delicious flavor”*
**Quality-Overall**6%
*“Great variety”*
**Vegan/Organic**5%
*“Vegan protein amazing”*
**Ingredients-Overall**4%
*“Clean ingredients”*
**Solubility**3%
*“Mixes well with water”*
**Blend/Ratio**3%
*“Very blendable”*
**Value For Money**3%
*“Great value”*
**Sweetness**2%
*“This offers a perfect balance of sweetness”*
### **What buyers complain about **
**Taste-Overall**29%
*“Gross taste”*
**Flavor**7%
*“Neutral flavor”*
**Nutritional Content**6%
*“doesnt even have lots of protein”*
**Texture/Consistency-Overall**5%
*“Chalky Texture”*
**Value For Money**5%
*“Not worth it”*
**Sweetness**5%
*“If excessive sweetness is an issue for you”*
**Artificial Sweeteners**3%
*“Too much Stevia funky taste”*
**Ingredients-Overall**2%
*“Too much sodium 390mg”*
**Solubility**1%
*“Doesnt dissolve well”*
**Allergies**1%
*“a bad reaction”*
### **Top return reasons **
**Product Condition**100%
## **Common questions**
- **Is sports nutrition plant protein powders profitable to sell on Amazon United States?**
- The niche generates $12.3M/yr across 15 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Launch it (59/100).
- **How competitive is the sports nutrition plant protein powders niche?**
- 2 brands and 592 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sports nutrition plant protein powders?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for sports nutrition plant protein powders peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the sports nutrition plant protein powders niche?**
- Listings span $18.84–$46.28; the average listing price is $30.97 (sweet spot $15–$100). The average incumbent carries 13,457 reviews — the moat a new listing must climb.
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