---
title: "Sports Nutrition Endurance & Energy Supplements — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sports-nutrition-endurance-energy-supplements"
last_updated: "2026-08-06T16:40:17.263Z"
locale: en
meta:
description: "Niche score 45/100 · $30K/yr market · 51K searches/yr · $26.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $30K/yr market · 51K searches/yr · $26.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sports Nutrition Endurance & Energy Supplements — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **sports nutrition endurance & energy supplements**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 37Conversion 28Competition 23Returns 100Price range 94Avg price 95Brand share 24Review moat 42Quality gap 77
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.78–$34.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,311.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$30K**
$30K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, sports nutrition endurance & energy supplements is a $30K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sports nutrition endurance & energy supplements market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**7%**
- Nectar69% - Curly's8% - Sports Research6% - C43% - The Genius Brand3% - Ascent3% - Open — no brand owns it (3 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — +9.9% search growth over the last 90 days.
2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/sports-nutrition-endurance-energy-supplements/trend)
## **Top sports nutrition endurance & energy supplements search terms**
- **sports nutrition endurance & energy supplements**24K/yr+32.4%0.0% conv. - **nectar energy**5K/yr+31.8%8.3% conv. - **clean caffeine**6K/yr-2.7%2.0% conv. - **organic caffeine**5K/yr+0.7%1.1% conv. - **healthy caffeine**4K/yr-14.8%0.5% conv. - **caffeine melts**5K/yr-28.7%0.1% conv. - **nectar energy packets**3K/yr-58.0%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/sports-nutrition-endurance-energy-supplements/search-terms)
## **Top sports nutrition endurance & energy supplements products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$9K45%$13K60%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Variety 30 Powder Packets)**Nectar**$29.74**4.2★620 rev](https://www.amazon.com/dp/B0BN2QKQGS) [2**Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs**Curly's**$33.37**4.5★452 rev](https://www.amazon.com/dp/B0BB8MWS5Q) [3**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Berry 30 Powder Packets)**Nectar**$31.71**4.0★27 rev](https://www.amazon.com/dp/B0BQ7PVC9J) [4**Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels**Sports Research**$21.88**4.5★3,550 rev](https://www.amazon.com/dp/B07MQWJYJ3) [5**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Drink Mix (Orange 30 Powder Packets)**Nectar**$31.74**4.1★22 rev](https://www.amazon.com/dp/B0BQ7P5J43)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NZE Caffeine Nootropic Pouches (Variety Pack) - Energy Pouches with 50mg Caffeine Alpha GPC L-Tyrosine & L-Theanine with No Sugar or Artificial Sweeteners - 15 Pouches Per Can - 5 Pack**NZE**$34.94**706 rev1y ago](https://www.amazon.com/dp/B0F92516LC) [**C4 Sport Pre Workout Powder - Jolly Rancher Green Apple - NSF Certified for Sport - 200mg Caffeine + Creatine + Beta-Alanine - Electrolytes and Energy Supplement - 20 Servings**C4**$19.74**124 rev1y ago](https://www.amazon.com/dp/B0F3RSJM15) [**Ascent Clean Hydration + Energy Electrolytes Powder - 100mg Caffeine 400mg Electrolytes No Artificial Ingredients Orange Mango 40 Servings**Ascent**$18.27**186 rev2y ago](https://www.amazon.com/dp/B0CX9K287Q) [**Micro Ingredients Organic Guarana Powder 1 000mg Per Serv 8 Ounces | 220mg Natural Caffeine Energizer Brazilian Herbal Extract Raw Bulk Superfood Coffee Substitute Vegan Friendly & Non-GMO**Micro Ingredients**$21.99**358 rev3y ago](https://www.amazon.com/dp/B0C35H2G42) [**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Drink Mix (Orange 30 Powder Packets)**Nectar**$31.74**22 rev3y ago](https://www.amazon.com/dp/B0BQ7P5J43)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Berry 30 Powder Packets)**Nectar**$31.71**4.0★**▲ 236%**](https://www.amazon.com/dp/B0BQ7PVC9J) [**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Lemon 30 Powder Packets)**Nectar**$31.69**4.5★**▲ 235%**](https://www.amazon.com/dp/B0BQ7Q4V1Q) [**C4 Sport Pre Workout Powder - Jolly Rancher Green Apple - NSF Certified for Sport - 200mg Caffeine + Creatine + Beta-Alanine - Electrolytes and Energy Supplement - 20 Servings**C4**$19.74**4.2★**▲ 161%**](https://www.amazon.com/dp/B0F3RSJM15) [**Ascent Clean Hydration + Energy Electrolytes Powder - 100mg Caffeine 400mg Electrolytes No Artificial Ingredients Orange Mango 40 Servings**Ascent**$18.27**4.2★**▲ 127%**](https://www.amazon.com/dp/B0CX9K287Q) [**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Watermelon 30 Packets)**Nectar**$31.70**4.4★**▲ 36%**](https://www.amazon.com/dp/B0BQ7RRBPT)
**~~View all trending →~~**
## **What buyers say about sports nutrition endurance & energy supplements**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**17%
*“Subtle flavor”*
**Taste-Overall**16%
*“Doesnt leave a nasty after taste”*
**Energy Level**10%
*“Lots of energy”*
**Moist/Dry**6%
*“Easy Hydration”*
**Quality-Overall**5%
*“Amazing quality”*
**Value For Money**4%
*“Very affordable”*
**Solubility**3%
*“Mixes easily”*
**Caffeine Content**2%
*“Great alternative to caffeine”*
**Ingredients-Overall**2%
*“Clean ingredients”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**21%
*“Bland taste”*
**Flavor**13%
*“Lack of flavor”*
**Solubility**9%
*“DOES NOT MIX WELL”*
**Value For Money**4%
*“Waste of money”*
**Sweetness**3%
*“not real sweet like many brands”*
**Bitter**3%
*“Its bitter”*
**Salt Content**2%
*“Too salty for me”*
**Energy Level**2%
*“I did not see any energy boost”*
**Quality-Overall**2%
*“Bad quality”*
**Artificial Sweeteners**2%
*“artificial sweeteners or other garbage”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**13%
**Energy Level**10%
**Leak-Proof**7%
**Blood Sugar Level**7%
**Value For Money**7%
**Heart Health**7%
**Ingredients-Overall**7%
**Taste-Overall**7%
**Maintenance And Repair**7%
## **Common questions**
- **Is sports nutrition endurance & energy supplements profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 14 tracked products. 90-day search growth is +9.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sports nutrition endurance & energy supplements niche?**
- 9 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in sports nutrition endurance & energy supplements?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.0%.
- **What does it cost to enter the sports nutrition endurance & energy supplements niche?**
- Listings span $14.78–$34.94; the average listing price is $26.04 (sweet spot $15–$100). The average incumbent carries 2,311 reviews — the moat a new listing must climb.
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