---
title: "Search terms — sports cream - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sports-cream/search-terms"
last_updated: "2026-08-11T11:35:03.407Z"
locale: en
meta:
  description: "Niche score 57/100 · $760K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $760K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sports cream - Flapen"
---

# **sports cream**

**Worth a look**

Shows searches that convert (13.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 37Conversion 96Competition 19Returns 96Price range 87Avg price 95Brand share 0Review moat 19Quality gap 86

**Conversion**

**Incredible****13.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.35–$49.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$760K**

$760K/yr · 235K searches

**Growth**

**Okay****+9.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****15,182.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms