---
title: "Search terms — sport wash - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sport-wash/search-terms"
last_updated: "2026-08-11T13:32:34.659Z"
locale: en
meta:
  description: "Niche score 50/100 · $609K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $609K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — sport wash - Flapen"
---

# **sport wash**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 65Growth 37Conversion 90Competition 24Returns 99Price range 87Avg price 90Brand share 4Review moat 19Quality gap 17

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.83**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.68–$44.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$609K**

$609K/yr · 270K searches

**Growth**

**Okay****+9.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****15,743**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms