---
title: "Spoons — $7.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/spoons"
last_updated: "2026-08-11T03:57:49.682Z"
locale: en
meta:
description: "Niche score 58/100 · $7.9M/yr market · 5.2M searches/yr · $10.38 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $7.9M/yr market · 5.2M searches/yr · $10.38 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Spoons — $7.9M/yr Amazon US Niche (2026) - Flapen"
---
# **spoons**
**Launch it**
A $7.9M/yr market growing +0.2% this quarter with returns at 0.6% — clears our launch bar.
Market size 100Growth 25Conversion 97Competition 47Returns 97Price range 47Avg price 37Brand share 41Review moat 46Quality gap 27
**Market size**
**Incredible****$7.9M**
$7.9M/yr · 5.2M searches
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.00–$25.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,938.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.38**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, spoons is a $7.9M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 80% of demand. Verdict: Launch it — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spoons market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$8.3M–$10.4M**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**15%**
- Amazon Basics44% - MUTNITT13% - WISKEMA9% - Dehov8% - Dealusy6% - Glad5% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
120K80KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/spoons/trend)
## **Top spoons search terms**
- **plastic spoons**1.2M/yr+16.5%20.0% conv. - **spoons**1.3M/yr-1.1%10.6% conv. - **spoons silverware**397K/yr-15.8%8.0% conv. - **spoon**347K/yr+8.7%3.2% conv. - **teaspoons**306K/yr-11.4%4.5% conv. - **tea spoons**243K/yr-18.1%1.9% conv. - **disposable spoons**197K/yr+5.7%9.4% conv. - **cucharas para comer**187K/yr-16.8%1.1% conv. - **spoons plastic disposable**149K/yr-3.4%13.5% conv. - **spoo**175K/yr+21.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/spoons/search-terms)
## **Top spoons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$787K20%$1.6M30%$2.4M40%$3.1M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Disposable Clear Plastic Spoons Premium Quality 100 Count Large Pack Packaging May Vary**Amazon Basics**$7.21**4.7★4,175 rev](https://www.amazon.com/dp/B0CLH1DVWN) [2**Dinner Spoon Set 16 Pcs 7.3 Tablespoons Premium Food Grade Stainless Steel Spoons Durable Metal Spoon Tablespoon Silverware Spoons Only Mirror Finish & Dishwasher Safe Use for Home Restaurant**MUTNITT**$10.62**4.6★9,579 rev](https://www.amazon.com/dp/B0886HQRD3) [3**Teaspoon Set 16 Piece 6.7 Spoons Silverware Premium Food Grade Stainless Steel Tea Spoons Durable Small Spoon Good Teaspoons Kitchen Dessert Spoon Set Mirror Finish & Dishwasher Safe**MUTNITT**$9.99**4.5★8,669 rev](https://www.amazon.com/dp/B086D4CP3X) [4**12 Pcs Teaspoons Set Food-Grade Stainless Steel Spoons Silverware Cutlery Tea Spoons Durable Dessert Spoons Metal Spoon for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe 6.7 Inch**WISKEMA**$8.84**4.5★998 rev](https://www.amazon.com/dp/B0DZ2X88NN) [5**Amazon Basics Disposable Clear Plastic Spoons Premium Quality Party Supply for Events Dinners Picnics and Family Gatherings 48 Count**Amazon Basics**$3.23**4.8★442 rev](https://www.amazon.com/dp/B0CLH28TKJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Disposable Everyday White Spoons 100 Count**Amazon Basics**$5.45**75 rev3mo ago](https://www.amazon.com/dp/B0FHZ1SS3M) [**12 Pcs Dinner Spoons Set Food-Grade Stainless Steel Tablespoons Durable Metal Table Spoon Cutlery Soup Spoons Silverware for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe - 7 Inch**WISKEMA**$8.51**184 rev6mo ago](https://www.amazon.com/dp/B0GFNPG1D3) [**Clawsoff 400 Count Clear Plastic Spoons Disposable Plastic Cutlery Utensils Set BPA-Free Solid and Durable Silverware Heavy Duty Bulk Premium Spoons plastic disposable for Party Catering Events**Clawsoff**$20.12**135 rev6mo ago](https://www.amazon.com/dp/B0GCK5WP61) [**Hefty ECOSAVE Compostable Spoons Disposable Spoons for BBQs Tailgates Camping Parties and More Strong and Durable Construction Sustainable Design 24 Count**Hefty**$3.00**134 rev8mo ago](https://www.amazon.com/dp/B0G1THR899) [**8-Piece 6.7 Inches Stainless Steel Tea Spoon Durable Dishwasher Safe Teaspoons Silverware Dessert Spoons For Kitchen Small Spoons For Restaurant Hotel**Dehov**$6.91**371 rev9mo ago](https://www.amazon.com/dp/B0FXD8GV9P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Disposable Everyday White Spoons 100 Count**Amazon Basics**$5.45**4.8★**▲ 247%**](https://www.amazon.com/dp/B0FHZ1SS3M) [**Clawsoff 400 Count Clear Plastic Spoons Disposable Plastic Cutlery Utensils Set BPA-Free Solid and Durable Silverware Heavy Duty Bulk Premium Spoons plastic disposable for Party Catering Events**Clawsoff**$20.12**4.5★**▲ 241%**](https://www.amazon.com/dp/B0GCK5WP61) [**Hefty ECOSAVE Compostable Spoons Disposable Spoons for BBQs Tailgates Camping Parties and More Strong and Durable Construction Sustainable Design 24 Count**Hefty**$3.00**4.8★**▲ 179%**](https://www.amazon.com/dp/B0G1THR899) [**12 Pcs Dinner Spoons Set Food-Grade Stainless Steel Tablespoons Durable Metal Table Spoon Cutlery Soup Spoons Silverware for Home Kitchen or Restaurant Mirror Polished Dishwasher Safe - 7 Inch**WISKEMA**$8.51**4.5★**▲ 160%**](https://www.amazon.com/dp/B0GFNPG1D3) [**8-Piece 6.7 Inches Stainless Steel Tea Spoon Durable Dishwasher Safe Teaspoons Silverware Dessert Spoons For Kitchen Small Spoons For Restaurant Hotel**Dehov**$6.91**4.6★**▲ 147%**](https://www.amazon.com/dp/B0FXD8GV9P)
**~~View all trending →~~**
## **What buyers say about spoons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Decent quality”*
**Value For Money**18%
*“Excellent value”*
**Strength**12%
*“not flimsy”*
**Durability**8%
*“Feels durable”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Size-Overall**6%
*“length was great”*
**Ease Of Use**2%
*“easy to handle”*
**Weight Light**2%
*“not too light or flimsy”*
**Weight Heavy**2%
*“Heavy and durable”*
**Thickness**2%
*“are super thick”*
### **What buyers complain about **
**Size-Overall**17%
*“Too big”*
**Quality-Overall**12%
*“Not a premium quality at all”*
**Strength**8%
*“Small and flimsy”*
**Sharpness**6%
*“It was not sharp”*
**Thickness**6%
*“cheap metal material thats super thin”*
**Rusts/Corrodes**3%
*“Rusted quickly”*
**Weight Heavy**3%
*“heavier than I expected”*
**Value For Money**3%
*“not a good value”*
**Material Quality**3%
*“Cheap material not polished or shiny”*
**Advertised Vs Actual Product**2%
*“Product does not match image”*
### **Top return reasons **
**Size-Overall**61%
**Quality-Overall**9%
**Advertised Vs Actual Product**6%
**Strength**4%
**Value For Money**4%
**Thin**3%
**Sharpness**2%
**Weight Light**2%
**Material Quality**2%
**Weight Heavy**2%
## **Common questions**
- **Is spoons profitable to sell on Amazon United States?**
- The niche generates $7.9M/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Launch it (58/100).
- **How competitive is the spoons niche?**
- 12 brands and 23 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in spoons?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.6%.
- **When does demand for spoons peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the spoons niche?**
- Listings span $3.00–$25.69; the average listing price is $10.38 (sweet spot $15–$100). The average incumbent carries 1,939 reviews — the moat a new listing must climb.
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