---
title: "Trend — sponges that dont smell - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sponges-that-dont-smell/trend"
last_updated: "2026-08-11T07:50:48.773Z"
locale: en
meta:
  description: "Niche score 41/100 · $299K/yr market · 105K searches/yr · $18.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $299K/yr market · 105K searches/yr · $18.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — sponges that dont smell - Flapen"
---

# **sponges that dont smell**

**Skip it**

Soft demand (-57.8% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 0Conversion 97Competition 11Returns 99Price range 60Avg price 84Brand share 0Review moat 25Quality gap 38

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.45**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.77–$27.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$299K**

$299K/yr · 105K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,270.44**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-57.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend