---
title: "Sponges That Dont Smell — $299K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sponges-that-dont-smell"
last_updated: "2026-08-11T03:18:53.535Z"
locale: en
meta:
description: "Niche score 41/100 · $299K/yr market · 105K searches/yr · $18.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $299K/yr market · 105K searches/yr · $18.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sponges That Dont Smell — $299K/yr Amazon US Niche (2026) - Flapen"
---
# **sponges that dont smell**
**Skip it**
Soft demand (-57.8% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 0Conversion 97Competition 11Returns 99Price range 60Avg price 84Brand share 0Review moat 25Quality gap 38
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.77–$27.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$299K**
$299K/yr · 105K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,270.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-57.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sponges that dont smell is a $299K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sponges that dont smell market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$185K–$231K**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- SKURA STYLE S79% - Scotch-Brite14% - 3M7%
## **Top sponges that dont smell search terms**
- **skura sponges**37K/yr-67.9%14.9% conv. - **skura sponges kitchen**16K/yr-78.4%13.8% conv. - **purple sponge**5K/yr+22.5%8.9% conv. - **skura**6K/yr-39.6%8.0% conv. - **scotch brite stay clean**5K/yr-9.0%8.0% conv. - **purple sponges kitchen**5K/yr-18.3%10.6% conv. - **purple sponges**4K/yr+7.2%8.4% conv. - **skura style sponges**4K/yr-65.1%12.4% conv. - **sponges that dont smell**3K/yr+7.9%5.1% conv. - **eva mendes sponge**3K/yr-16.8%11.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/sponges-that-dont-smell/search-terms)
## **Top sponges that dont smell products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$45K30%$90K45%$134K60%$179K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skura Style Smart 4 Pack Odor Free Non-Scratch Scrub Pads for Sink Counters Surfaces Pots Pans Dishwashing with Color-Fade Change Indicator**SKURA STYLE S**$14.95**4.6★9,207 rev](https://www.amazon.com/dp/B07DFZDYFL) [2**Skura Style x Eva Mendes Smart Kitchen Dish Sponges (Bulk 6 Pack) | Odor Free Non-Scratch Scrub Pad | Household Scrubber for Sink Counters Surfaces Pots Pans Dishwashing | Color-Fade Change**SKURA STYLE S**$20.98**4.6★9,207 rev](https://www.amazon.com/dp/B0GFGH8T7B) [3**Scotch-Brite Odor Resist Non-Scratch Scrub Sponge Dishwasher-Safe Kitchen Sponges that Resist Bacterial Odors Multipurpose Dish Sponge for Gentle Cleaning 6 Dish Sponges**Scotch-Brite**$6.77**4.6★7,774 rev](https://www.amazon.com/dp/B0711YCK5Z) [4**Skura Style Smart Kitchen Dish Sponges (Bulk 8 Pack) | Odor Free Non-Scratch Scrub Pad | Household Cleaning Scrubber for Sink Counters Surfaces Pots Pans Dishwashing | Color-Fade Change Indicator**SKURA STYLE S**$26.91**4.6★9,207 rev](https://www.amazon.com/dp/B092LPXQL4) [5**Scotch-Brite Clean & Rinse Non-Scratch Scrub Sponges Dual-Sided Scrubber with Cloth Side for Wiping Rinses Clean 8 Sponges (4 Packs of 2) for Dishes Countertops Appliances & More**Scotch-Brite**$18.85**4.8★830 rev](https://www.amazon.com/dp/B07N6N24HL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skura Style x Eva Mendes Smart Kitchen Dish Sponges (Bulk 6 Pack) | Odor Free Non-Scratch Scrub Pad | Household Scrubber for Sink Counters Surfaces Pots Pans Dishwashing | Color-Fade Change**SKURA STYLE S**$20.98**9,207 rev6mo ago](https://www.amazon.com/dp/B0GFGH8T7B) [**Skura Style x Eva Mendes Cloth Envy Reusable Swedish Dishcloths for Kitchen (Bulk 6 Pack) | Washable | Eco Friendly | Non-Scratch Cellulose | Reusable Paper Towel**SKURA STYLE S**$20.93**3 rev6mo ago](https://www.amazon.com/dp/B0GFGYS361) [**Skura Style x Eva Mendes Very Skrubby Heavy Duty Scouring Pads (Bulk 4 Pack) | Abrasive Kitchen Cleaner for Caked-on Baked-on Dirt | Durable Odor-Free Flexible Dual Sided**SKURA STYLE S**$11.95**8 rev6mo ago](https://www.amazon.com/dp/B0GDRPPMR1) [**Skura Style Smart Kitchen Dish Sponges (Bulk 8 Pack) | Odor Free Non-Scratch Scrub Pad | Household Cleaning Scrubber for Sink Counters Surfaces Pots Pans Dishwashing | Color-Fade Change Indicator**SKURA STYLE S**$26.91**9,207 rev4y ago](https://www.amazon.com/dp/B092LPXQL4) [**Scotch-Brite Clean & Rinse Non-Scratch Scrub Sponges Dual-Sided Scrubber with Cloth Side for Wiping Rinses Clean 8 Sponges (4 Packs of 2) for Dishes Countertops Appliances & More**Scotch-Brite**$18.85**830 rev7y ago](https://www.amazon.com/dp/B07N6N24HL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skura Style x Eva Mendes Smart Kitchen Dish Sponges (Bulk 6 Pack) | Odor Free Non-Scratch Scrub Pad | Household Scrubber for Sink Counters Surfaces Pots Pans Dishwashing | Color-Fade Change**SKURA STYLE S**$20.98**4.6★**▲ 132%**](https://www.amazon.com/dp/B0GFGH8T7B) [**Skura Style x Eva Mendes Cloth Envy Reusable Swedish Dishcloths for Kitchen (Bulk 6 Pack) | Washable | Eco Friendly | Non-Scratch Cellulose | Reusable Paper Towel**SKURA STYLE S**$20.93**3.5★**▲ 122%**](https://www.amazon.com/dp/B0GFGYS361) [**Scotch-Brite Stay Clean Scrubber Pads Non-Scratch Dish Sponges for Kitchen Cleaning 12 Count Rinses Clean Odor-Resistant Safe on Non-Stick Cookware Pots Pans and Glassware**3M**$27.45**4.8★**▲ 111%**](https://www.amazon.com/dp/B0012RQW7U) [**Scotch-Brite Clean & Rinse Non-Scratch Scrub Sponges Dual-Sided Scrubber with Cloth Side for Wiping Rinses Clean 8 Sponges (4 Packs of 2) for Dishes Countertops Appliances & More**Scotch-Brite**$18.85**4.8★**▲ 60%**](https://www.amazon.com/dp/B07N6N24HL) [**Scotch-Brite Odor Resist Non-Scratch Scrub Sponge Dishwasher-Safe Kitchen Sponges that Resist Bacterial Odors Multipurpose Dish Sponge for Gentle Cleaning 6 Dish Sponges**Scotch-Brite**$6.77**4.6★**— 4%**](https://www.amazon.com/dp/B0711YCK5Z)
**~~View all trending →~~**
## **What buyers say about sponges that dont smell**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**19%
*“Great cleaning product”*
**Quality-Overall**17%
*“Best quality”*
**Smell**14%
*“No bad smells”*
**Value For Money**8%
*“Great value”*
**Durability**7%
*“They are somewhat durable in that they don't fall apart easily”*
**Scratch Resistance**3%
*“They don't scratch”*
**Efficiency**3%
*“They are highly efficient”*
**Advertised Vs Actual Product**3%
*“Gets the job done”*
**Absorbency**2%
*“Absorbs enough water”*
**Hygiene-Overall**2%
*“Good sponges”*
### **What buyers complain about **
**Smell**42%
*“Strong Chemical Odor”*
**Ease Of Cleaning**11%
*“I found myself having to put in a lot more effort than I should for basic cleaning”*
**Value For Money**8%
*“cost more”*
**Hard Feel**4%
*“this last pack are hard and stiff, and doesnt hold soap very well”*
**Size-Overall**3%
*“Pad is too large”*
**Durability**3%
*“breaking apart before the front part fades out I am disappointed that Amazon would carry them since this is obviously fake”*
**Quality-Overall**3%
*“Quality of these sponges is not the same theas they once were”*
**Thickness**3%
*“Too dense”*
**Material Quality**2%
*“Very weak material”*
**Adhesion/Stickiness**2%
*“Eggs and cheese don't stick to them, which is unheard of in any other sponge/scrubby I've tried”*
### **Top return reasons **
**Smell**20%
**Advertised Vs Actual Product**10%
**Hard Feel**7%
**Size-Overall**6%
**Cleaning Modes**6%
**Value For Money**6%
**Scratch Resistance**6%
**Color**4%
**Quality-Overall**4%
**Moist/Dry**4%
## **Common questions**
- **Is sponges that dont smell profitable to sell on Amazon United States?**
- The niche generates $299K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -57.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sponges that dont smell niche?**
- 3 brands and 54 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sponges that dont smell?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.2%.
- **What does it cost to enter the sponges that dont smell niche?**
- Listings span $6.77–$27.45; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 4,270 reviews — the moat a new listing must climb.
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