---
title: "Spearmint Toothpaste — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/spearmint-toothpaste"
last_updated: "2026-08-11T04:48:09.804Z"
locale: en
meta:
description: "Niche score 30/100 · $34K/yr market · 34K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $34K/yr market · 34K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spearmint Toothpaste — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **spearmint toothpaste**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 24Conversion 85Competition 0Returns 99Price range 33Avg price 39Brand share 0Review moat 20Quality gap 18
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.72**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.01–$18.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,635.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$34K**
$34K/yr · 34K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spearmint toothpaste is a $34K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spearmint toothpaste market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Crest96% - Colgate4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/spearmint-toothpaste/trend)
## **Top spearmint toothpaste search terms**
- **crest clean breath toothpaste**11K/yr+3.1%16.4% conv. - **spearmint toothpaste**15K/yr+4.2%5.3% conv. - **crest clean breath**4K/yr-26.8%8.7% conv. - **toothpaste spearmint**4K/yr+6.2%7.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/spearmint-toothpaste/search-terms)
## **Top spearmint toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$10K45%$15K60%$21K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest Toothpaste Clean Breath Spearmint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$7.21**4.6★214 rev](https://www.amazon.com/dp/B0G1SL8446) [2**Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$18.96**4.7★338 rev](https://www.amazon.com/dp/B0FZD8FZCF) [3**Crest Toothpaste Clean Breath Peppermint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$7.01**4.7★144 rev](https://www.amazon.com/dp/B0G1TXWJHB) [4**Crest + Scope Whitening Toothpaste - Pack of 3 5.4 Oz Tubes - Anticavity Fluoride Toothpaste Fresh Breath Kills Germs - Tartar Protection Enamel Protection - Minty Fresh Flavor**Crest**$8.74**4.8★52,341 rev](https://www.amazon.com/dp/B005PLQIQ4) [5**Colgate MaxFresh Clean Mint Toothpaste Pack Fresh Breath Toothpaste with Fluoride and Hundreds of Mini Breath Strips Leaves Mouth Feeling Refreshed for Hours 4 Pack 6.3 oz**Colgate**$11.69**4.8★15,139 rev](https://www.amazon.com/dp/B0BLX8VSCH)
### **Newest**
by launch date
[**Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$18.96**338 rev5mo ago](https://www.amazon.com/dp/B0FZD8FZCF) [**Crest Toothpaste Clean Breath Spearmint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$7.21**214 rev7mo ago](https://www.amazon.com/dp/B0G1SL8446) [**Crest Toothpaste Clean Breath Peppermint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$7.01**144 rev7mo ago](https://www.amazon.com/dp/B0G1TXWJHB) [**Colgate MaxFresh Clean Mint Toothpaste Pack Fresh Breath Toothpaste with Fluoride and Hundreds of Mini Breath Strips Leaves Mouth Feeling Refreshed for Hours 4 Pack 6.3 oz**Colgate**$11.69**15,139 rev3y ago](https://www.amazon.com/dp/B0BLX8VSCH) [**Crest + Scope Whitening Toothpaste - Pack of 3 5.4 Oz Tubes - Anticavity Fluoride Toothpaste Fresh Breath Kills Germs - Tartar Protection Enamel Protection - Minty Fresh Flavor**Crest**$8.74**52,341 rev11y ago](https://www.amazon.com/dp/B005PLQIQ4)
### **Trending**
90-day click momentum
[**Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$18.96**4.7★**▲ 25%**](https://www.amazon.com/dp/B0FZD8FZCF) [**Crest Toothpaste Clean Breath Spearmint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$7.21**4.6★**▲ 15%**](https://www.amazon.com/dp/B0G1SL8446) [**Crest Toothpaste Clean Breath Peppermint 4.6oz Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$7.01**4.7★**▼ 14%**](https://www.amazon.com/dp/B0G1TXWJHB) [**Colgate MaxFresh Clean Mint Toothpaste Pack Fresh Breath Toothpaste with Fluoride and Hundreds of Mini Breath Strips Leaves Mouth Feeling Refreshed for Hours 4 Pack 6.3 oz**Colgate**$11.69**4.8★**▼ 47%**](https://www.amazon.com/dp/B0BLX8VSCH) [**Crest + Scope Whitening Toothpaste - Pack of 3 5.4 Oz Tubes - Anticavity Fluoride Toothpaste Fresh Breath Kills Germs - Tartar Protection Enamel Protection - Minty Fresh Flavor**Crest**$8.74**4.8★**▼ 52%**](https://www.amazon.com/dp/B005PLQIQ4)
## **What buyers say about spearmint toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Affordable price”*
**Quality-Overall**12%
*“Excellent product”*
**Breathability**9%
*“Fresh breath”*
**Cleansing**9%
*“It cleans well”*
**Tooth Brightening**7%
*“Great whitening toothpaste”*
**Oral Hygiene**6%
*“This is great for clean teeth and fresh breath”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Taste-Overall**5%
*“It has a nice clean taste and”*
**Flavor**3%
*“The flavor is clean”*
**Size-Overall**3%
*“Very nice size”*
### **What buyers complain about **
**Value For Money**17%
*“Expensive,”*
**Size-Overall**7%
*“The tubes are huge”*
**Quality-Overall**5%
*“Poor quality and handling”*
**Texture/Consistency-Overall**5%
*“the texture has changed”*
**Product Condition**4%
*“Brand new & the side tore”*
**Taste-Overall**3%
*“Mild taste”*
**Ease Of Cleaning**3%
*“feel like my mouth is not clean”*
**Ease Of Use**3%
*“If youre not familiar with jell toothpaste its easy to accidentally use too much”*
**Strength**3%
*“Disappointing, like a weak handshake”*
**Moist/Dry**3%
*“They are like dried gum”*
### **Top return reasons **
**Size-Overall**35%
**Value For Money**13%
**Product Condition**12%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**7%
**Leak-Proof**4%
**Smell**2%
**Functionality-Overall**2%
**Comfort-Overall**2%
**Contamination**2%
## **Common questions**
- **Is spearmint toothpaste profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (30/100).
- **How competitive is the spearmint toothpaste niche?**
- 2 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in spearmint toothpaste?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.2%.
- **When does demand for spearmint toothpaste peak?**
- Demand is steady year-round — the busiest month runs 2.6× the quietest.
- **What does it cost to enter the spearmint toothpaste niche?**
- Listings span $7.01–$18.96; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 13,635 reviews — the moat a new listing must climb.
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