[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-sp10-probiotic-toothpaste":3,"research-sidebar-rollups":588},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":88,"demand":93,"seasonality":348,"brandShare":361,"products":382,"feedback":450,"searchTerms":505,"related":554,"lastUpdated":36},"5038b3ec-535b-443e-9233-fa3a70f7bcca","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":27,"signals":39,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":49,"top20BrandShare":49,"primePct":49,"oosRate":50},10941,26425,-0.6798,-0.0605,0.0373,0.9306,0.9663,4,76,11.1,8.46,14.21,7,4000,0.8571,0.0058,0,"sp10 probiotic toothpaste","sp10-probiotic-toothpaste","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fsp10-probiotic-toothpaste","Toothpaste","2026-07-14T23:28:35.377424+00:00",6,15,[40],"low_review_barrier",1837,3000,250,500,33300,44400,28,189,1,0.5096,{"score":52,"verdict":53,"components":54},36,"skip",[55,60,63,67,69,72,75,80,83,86],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",3,0.15,10940.74,{"key":61,"score":62,"weight":58,"raw":18},"growth",22,{"key":64,"score":65,"weight":66,"raw":19},"conversion",47,0.1,{"key":68,"score":37,"weight":58,"raw":20},"competition",{"key":70,"score":71,"weight":66,"raw":21},"brandShare",8,{"key":73,"score":74,"weight":66,"raw":22},"qualityGap",95,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",96,0.05,75.71,{"key":81,"score":82,"weight":66,"raw":30},"returns",97,{"key":84,"score":85,"weight":78,"raw":24},"avgPrice",43,{"key":87,"score":31,"weight":78,"raw":31},"priceRange",{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.42,24.38,0.0215,115062,{"points":94,"droppedPartialWeek":347},[95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,303,306,309,312,315,318,321,324,326,329,332,335,338,341,344],{"week":96,"volume":97},"2024-12-01",650,{"week":99,"volume":100},"2024-12-08",588,{"week":102,"volume":103},"2024-12-15",1226,{"week":105,"volume":106},"2024-12-22",848,{"week":108,"volume":109},"2024-12-29",457,{"week":111,"volume":112},"2025-01-05",776,{"week":114,"volume":115},"2025-01-12",723,{"week":117,"volume":118},"2025-01-19",1058,{"week":120,"volume":121},"2025-01-26",1952,{"week":123,"volume":124},"2025-02-02",1095,{"week":126,"volume":127},"2025-02-09",856,{"week":129,"volume":130},"2025-02-16",562,{"week":132,"volume":133},"2025-02-23",617,{"week":135,"volume":136},"2025-03-02",410,{"week":138,"volume":139},"2025-03-09",501,{"week":141,"volume":142},"2025-03-16",835,{"week":144,"volume":145},"2025-03-23",1049,{"week":147,"volume":148},"2025-03-30",20321,{"week":150,"volume":151},"2025-04-06",6448,{"week":153,"volume":154},"2025-04-13",3196,{"week":156,"volume":157},"2025-04-20",2338,{"week":159,"volume":160},"2025-04-27",2459,{"week":162,"volume":163},"2025-05-04",3435,{"week":165,"volume":166},"2025-05-11",3480,{"week":168,"volume":169},"2025-05-18",3502,{"week":171,"volume":172},"2025-05-25",3003,{"week":174,"volume":175},"2025-06-01",1272,{"week":177,"volume":178},"2025-06-08",749,{"week":180,"volume":181},"2025-06-15",748,{"week":183,"volume":184},"2025-06-22",747,{"week":186,"volume":187},"2025-06-29",1008,{"week":189,"volume":190},"2025-07-06",1762,{"week":192,"volume":193},"2025-07-13",3788,{"week":195,"volume":196},"2025-07-20",5447,{"week":198,"volume":199},"2025-07-27",2939,{"week":201,"volume":202},"2025-08-03",2311,{"week":204,"volume":205},"2025-08-10",1572,{"week":207,"volume":208},"2025-08-17",1152,{"week":210,"volume":211},"2025-08-24",2069,{"week":213,"volume":214},"2025-08-31",891,{"week":216,"volume":217},"2025-09-07",564,{"week":219,"volume":220},"2025-09-14",417,{"week":222,"volume":223},"2025-09-21",411,{"week":225,"volume":226},"2025-09-28",290,{"week":228,"volume":229},"2025-10-05",313,{"week":231,"volume":232},"2025-10-12",319,{"week":234,"volume":235},"2025-10-19",402,{"week":237,"volume":238},"2025-10-26",282,{"week":240,"volume":241},"2025-11-02",188,{"week":243,"volume":244},"2025-11-09",301,{"week":246,"volume":247},"2025-11-16",269,{"week":249,"volume":250},"2025-11-23",284,{"week":252,"volume":43},"2025-11-30",{"week":254,"volume":255},"2025-12-07",277,{"week":257,"volume":258},"2025-12-14",239,{"week":260,"volume":261},"2025-12-21",221,{"week":263,"volume":264},"2025-12-28",157,{"week":266,"volume":267},"2026-01-04",231,{"week":269,"volume":270},"2026-01-11",203,{"week":272,"volume":273},"2026-01-18",166,{"week":275,"volume":276},"2026-01-25",206,{"week":278,"volume":279},"2026-02-01",226,{"week":281,"volume":282},"2026-02-08",194,{"week":284,"volume":285},"2026-02-15",168,{"week":287,"volume":288},"2026-02-22",200,{"week":290,"volume":291},"2026-03-01",257,{"week":293,"volume":294},"2026-03-08",167,{"week":296,"volume":297},"2026-03-15",170,{"week":299,"volume":300},"2026-03-22",131,{"week":302,"volume":264},"2026-03-29",{"week":304,"volume":305},"2026-04-05",139,{"week":307,"volume":308},"2026-04-12",101,{"week":310,"volume":311},"2026-04-19",126,{"week":313,"volume":314},"2026-04-26",254,{"week":316,"volume":317},"2026-05-03",198,{"week":319,"volume":320},"2026-05-10",297,{"week":322,"volume":323},"2026-05-17",146,{"week":325,"volume":273},"2026-05-24",{"week":327,"volume":328},"2026-05-31",156,{"week":330,"volume":331},"2026-06-07",150,{"week":333,"volume":334},"2026-06-14",143,{"week":336,"volume":337},"2026-06-21",111,{"week":339,"volume":340},"2026-06-28",136,{"week":342,"volume":343},"2026-07-05",127,{"week":345,"volume":346},"2026-07-12",134,false,[349,350,351,352,353,354,355,356,357,358,359,360],0.5710921382630153,0.42098570041664984,2.062851421868048,1.6182913818211238,1.37372521787594,0.4836643609346979,2.0339404419993796,1.3744893005946361,0.3614588811132236,0.28280611625743296,0.22211884632498685,0.4453647146600506,{"top":362,"otherBrandCount":31,"otherClickShare":381},[363,366,369,372,375,378],{"brand":364,"clickShare":365},"Generic",0.4762,{"brand":367,"clickShare":368},"iYanoc",0.3135,{"brand":370,"clickShare":371},"JISKG",0.0933,{"brand":373,"clickShare":374},"Hymhzy",0.0476,{"brand":376,"clickShare":377},"Mvsdiscv",0.0357,{"brand":379,"clickShare":380},"Zcotsu",0.0337,1.1102230246251565e-16,[383,391,401,411,421,430,440],{"asin":384,"title":385,"brand":364,"imageUrl":386,"price":25,"rating":22,"reviews":387,"clickShare90":365,"clickShare360":388,"launchDate":389,"amazonUrl":390},"B0F2HL4NQM","2PC SP-10 Probiotic Whitening Toothpaste Fresh Breath Deep Cleaning Stain Removal Natural Formula","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ts68Pch9L.jpg",204,0.7398,"2025-03-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F2HL4NQM",{"asin":392,"title":393,"brand":367,"imageUrl":394,"price":26,"rating":395,"reviews":396,"clickShare90":397,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B0DJQXMSHK","2 Pcs SP10 Probiotic Toothpaste - Whitening Toothpaste Fresh Breath FormulaStain RemovalDeep Cleaning Care","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51T1r2yW2NL.jpg",3.8,42,0.2302,0.0378,"2024-10-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DJQXMSHK",{"asin":402,"title":403,"brand":370,"imageUrl":404,"price":405,"rating":406,"reviews":407,"clickShare90":371,"clickShare360":408,"launchDate":409,"amazonUrl":410},"B0F4DXCC1F","2 Pcs SP10 Probiotic Whitening Toothpaste Deep Cleaning Care Remove Yellow Tooth Stains with Probiotic Oral Health Management Fresh Breath.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41El0hVGeML.jpg",10.16,4.2,27,0.0207,"2025-04-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F4DXCC1F",{"asin":412,"title":413,"brand":367,"imageUrl":414,"price":415,"rating":416,"reviews":417,"clickShare90":418,"clickShare360":419,"launchDate":399,"amazonUrl":420},"B0DJQW4FXB","2 Pcs SP10 Probiotic Toothpaste - Ultra Whitening Brightening Fresh Breath & Deep Cleaning","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51IWNFaPE1L.jpg",13.61,3.7,35,0.0833,0.0147,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DJQW4FXB",{"asin":422,"title":423,"brand":373,"imageUrl":424,"price":425,"rating":426,"reviews":427,"clickShare90":374,"clickShare360":428,"launchDate":144,"amazonUrl":429},"B0F8PCQ8CP","Sp-6 Probiotic Whitening Toothpaste Sp-6 Ultra Whitening Toothpaste with a Fluoride Free Fresh Breath and Mint Flavored Enhancement Formula Beneficial for Oral Health! 2pc (2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511j+6uZiAL.jpg",12.39,4.3,145,0.0163,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F8PCQ8CP",{"asin":431,"title":432,"brand":376,"imageUrl":433,"price":434,"rating":435,"reviews":436,"clickShare90":377,"clickShare360":437,"launchDate":438,"amazonUrl":439},"B0F2RKCGQQ","SP10 Probiotic Whitening Toothpaste Advanced Oral Care SP 10 Teeth Whitening Paste Fresh Breath Deep Cleaning Stain Removal Natural Formula (2 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qvvX4pQsL.jpg",8.87,3.9,60,0.1623,"2025-03-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F2RKCGQQ",{"asin":441,"title":442,"brand":379,"imageUrl":443,"price":444,"rating":445,"reviews":446,"clickShare90":380,"clickShare360":447,"launchDate":448,"amazonUrl":449},"B0FHHJDZP8","SP 10 Probiotic Toothpaste for Whitening & Gum Health Natural Fluoride-Free Formula for Fresh Breath & Oral Hygiene","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ke29iI3oL.jpg",10.02,4.1,17,0.0084,"2025-07-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FHHJDZP8",{"love":451,"hate":468,"returnReasons":485},[452,459,464],{"topic":453,"percentOfMentions":454,"verbatims":455},"Tooth Brightening",0.75,[456,457,458],"My teeth feel great","how it will help whiten your smile","The whitening benefits are no different than any other toothpaste which it advertised it was AMAZING",{"topic":460,"percentOfMentions":461,"verbatims":462},"Ease Of Cleaning",0.16670000000000001,[463],"Great product leave teeth feel clean",{"topic":465,"percentOfMentions":418,"verbatims":466},"Efficiency",[467],"Works good",[469,475,481],{"topic":470,"percentOfMentions":471,"verbatims":472},"Functionality-Overall",0.5,[473,474],"produce did nothing","No effect useless",{"topic":476,"percentOfMentions":477,"verbatims":478},"Value For Money",0.25,[479,480],"Fairly expensive for the amount you pay","Expensive",{"topic":482,"percentOfMentions":477,"verbatims":483},"Advertised Vs Actual Product",[484],"Is that the beginning or the end of the false advertising",[486,488,491,493,495,497,498,501,503],{"reason":482,"pct":487},0.4167,{"reason":489,"pct":490},"Ingredients-Overall",0.125,{"reason":492,"pct":418},"Smell",{"reason":494,"pct":418},"Dilute\u002FWatery",{"reason":496,"pct":418},"Color Fading\u002FDiscoloration",{"reason":470,"pct":418},{"reason":499,"pct":500},"Leak-Proof",0.0417,{"reason":502,"pct":500},"Adhesion\u002FStickiness",{"reason":504,"pct":500},"Defective Material\u002FParts",[506,511,516,520,525,530,535,540,545,549],{"term":507,"volume":508,"growthQoq":509,"conversionRate":510},"sp 10 probiotic toothpaste whitening",5194,-0.1066,0.0734,{"term":512,"volume":513,"growthQoq":514,"conversionRate":515},"sp10",1830,0.0348,0.0183,{"term":32,"volume":517,"growthQoq":518,"conversionRate":519},4404,-0.122,0.0305,{"term":521,"volume":522,"growthQoq":523,"conversionRate":524},"sp10 toothpaste",1821,0.1057,0.0956,{"term":526,"volume":527,"growthQoq":528,"conversionRate":529},"sp 10 toothpaste",1419,0.8,0.1159,{"term":531,"volume":532,"growthQoq":533,"conversionRate":534},"sp-10",1051,-0.0057,0.0578,{"term":536,"volume":537,"growthQoq":538,"conversionRate":539},"sp 10",1201,-0.3203,0.0573,{"term":541,"volume":542,"growthQoq":543,"conversionRate":544},"sp-10 toothpaste",1984,-0.0915,0.0465,{"term":546,"volume":547,"growthQoq":548,"conversionRate":91},"sp-10 probiotics whitening toothpaste",4253,-0.4973,{"term":550,"volume":551,"growthQoq":552,"conversionRate":553},"oralhoe sp-10 probiotic toothpaste",3246,0.3818,0.0263,[555,561,568,573,578,583],{"title":556,"href":557,"score":23,"verdict":558,"marketSize":559,"growth90":560},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil","launch",1187404.58,2.1443,{"title":562,"href":563,"score":564,"verdict":565,"marketSize":566,"growth90":567},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":569,"href":570,"score":564,"verdict":558,"marketSize":571,"growth90":572},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":574,"href":575,"score":564,"verdict":565,"marketSize":576,"growth90":577},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":579,"href":580,"score":564,"verdict":565,"marketSize":581,"growth90":582},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":584,"href":585,"score":564,"verdict":565,"marketSize":586,"growth90":587},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[589,592,599,606,613,620,627,634,641,648,655,662,669,676,683,690,697,704,711,717],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":590,"marketSizeTotal":591},15338,15205859393,{"nodeId":593,"label":594,"slug":595,"href":596,"nichesTracked":597,"marketSizeTotal":598},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":600,"label":601,"slug":602,"href":603,"nichesTracked":604,"marketSizeTotal":605},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":607,"label":608,"slug":609,"href":610,"nichesTracked":611,"marketSizeTotal":612},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":614,"label":615,"slug":616,"href":617,"nichesTracked":618,"marketSizeTotal":619},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":621,"label":622,"slug":623,"href":624,"nichesTracked":625,"marketSizeTotal":626},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":628,"label":629,"slug":630,"href":631,"nichesTracked":632,"marketSizeTotal":633},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":635,"label":636,"slug":637,"href":638,"nichesTracked":639,"marketSizeTotal":640},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":642,"label":643,"slug":644,"href":645,"nichesTracked":646,"marketSizeTotal":647},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":649,"label":650,"slug":651,"href":652,"nichesTracked":653,"marketSizeTotal":654},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":656,"label":657,"slug":658,"href":659,"nichesTracked":660,"marketSizeTotal":661},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":663,"label":664,"slug":665,"href":666,"nichesTracked":667,"marketSizeTotal":668},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":670,"label":671,"slug":672,"href":673,"nichesTracked":674,"marketSizeTotal":675},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":677,"label":678,"slug":679,"href":680,"nichesTracked":681,"marketSizeTotal":682},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":684,"label":685,"slug":686,"href":687,"nichesTracked":688,"marketSizeTotal":689},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":691,"label":692,"slug":693,"href":694,"nichesTracked":695,"marketSizeTotal":696},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":698,"label":699,"slug":700,"href":701,"nichesTracked":702,"marketSizeTotal":703},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":705,"label":706,"slug":707,"href":708,"nichesTracked":709,"marketSizeTotal":710},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":712,"label":713,"slug":714,"href":715,"nichesTracked":71,"marketSizeTotal":716},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":718,"label":719,"slug":720,"href":721,"nichesTracked":722,"marketSizeTotal":723},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]