---
title: "Sore Throat Relief — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sore-throat-relief"
last_updated: "2026-08-11T01:41:58.821Z"
locale: en
meta:
description: "Niche score 55/100 · $1.7M/yr market · 1.3M searches/yr · $9.50 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.7M/yr market · 1.3M searches/yr · $9.50 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sore Throat Relief — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **sore throat relief**
**Worth a look**
Shows low returns (0.0%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Market size 90Growth 15Conversion 97Competition 62Returns 100Price range 33Avg price 29Brand share 39Review moat 24Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.7M**
$1.7M/yr · 1.3M searches
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$3.88–$20.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.50**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,717**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sore throat relief is a $1.7M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sore throat relief market data**
- **Units sold / yr**
- **200K–250K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.9M–$2.4M**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**662**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**12%**
- Mucinex30% - Chloraseptic18% - Beekeeper's Naturals13% - Boiron11% - Betadine9% - Tylenol6% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
50K30KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/sore-throat-relief/trend)
## **Top sore throat relief search terms**
- **sore throat relief**550K/yr-19.9%14.4% conv. - **sore throat**195K/yr-17.0%11.0% conv. - **mucinex cough drops**139K/yr-24.4%11.9% conv. - **sore throat medicine**102K/yr-12.8%10.1% conv. - **throat**46K/yr-23.4%6.6% conv. - **sore throat killer**45K/yr-43.6%4.6% conv. - **throat medicine**27K/yr-23.0%10.3% conv. - **sore throat medicine adults**18K/yr-14.6%12.2% conv. - **soar throat relief**23K/yr-35.6%13.8% conv. - **mucinex sore throat**19K/yr-25.1%15.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/sore-throat-relief/search-terms)
## **Top sore throat relief products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$69K8%$139K12%$208K16%$278K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mucinex Instasoothe Sore Throat Relief Drops Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative Honey & Echinacea Flavor Medicated Numbing Throat Drops 40 ct**Mucinex**$4.39**4.6★14,491 rev](https://www.amazon.com/dp/B094X64XWF) [2**Chloraseptic Max Strength Sore Throat Relief Lozenges Wild Berry Drops with Liquid Center to Numb Sore Throat 15 Count**Chloraseptic**$3.88**4.7★9,831 rev](https://www.amazon.com/dp/B011TTNWX2) [3**Betadine Sore Throat Relief Gargle 8 Oz Fast Acting Antiseptic with Povidone-Iodine 0.5% Sore Throat Medicine Mint Flavor**Betadine**$10.52**4.5★6,109 rev](https://www.amazon.com/dp/B088LBWDH1) [4**Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)**Beekeeper's Naturals**$13.61**4.6★26,509 rev](https://www.amazon.com/dp/B019ND0DU6) [5**Boiron ThroatCalm Tablets for Relief of Sore Throat Scratchy Red or Dry Throat and Hoarseness - 60 Count**Boiron**$9.95**4.4★7,063 rev](https://www.amazon.com/dp/B071S8T2M4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count**Vicks**$7.69**3,002 rev1y ago](https://www.amazon.com/dp/B0F45N4RB7) [**Propolis Throat Soother by Beekeepers Naturals Maximum Throat Relief w/ Menthol Slippery Elm Bee Propolis Extract Fast-acting & Cooling Comfort (1.0 oz)(Pack of 1)**Beekeeper's Naturals**$13.70**644 rev1y ago](https://www.amazon.com/dp/B0DZ582FSX) [**Tylenol Extra Strength Severe Cough + Sore Throat Day & Night Caplets Combo Pack for Powerful Multi-Symptom Relief for Painful Sore Throat & Cough Acetaminophen Pain Reliever 24 ct**Tylenol**$12.76**650 rev1y ago](https://www.amazon.com/dp/B0DG9BW8WP) [**Mucinex Instasoothe Sugar Free Cough Drops Cough Medicine for Adults with Dextromethorphan HBr Non Menthol Cough Suppressant Lozenges Mixed Berry Medicated Cough Drops 40ct**Mucinex**$4.86**14,491 rev2y ago](https://www.amazon.com/dp/B0CYV124DK) [**Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct**Beekeeper's Naturals**$9.51**3,365 rev2y ago](https://www.amazon.com/dp/B0CG6YBBNY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mucinex Instasoothe Sore Throat Relief Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative 20 Elderberry & Wild Cherry Medicated Numbing Throat Drops**Mucinex**$6.93**4.5★**▲ 284%**](https://www.amazon.com/dp/B0BN4WXRLR) [**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count**Vicks**$7.69**4.8★**▲ 224%**](https://www.amazon.com/dp/B0F45N4RB7) [**Chloraseptic Sugar-Free Sore Throat Relief Spray Wild Berry Spray Soothes Throat Pain in Seconds 4 Fl Oz**Chloraseptic**$7.95**4.6★**▲ 146%**](https://www.amazon.com/dp/B004AI97P2) [**Mucinex InstaSoothe Sore Throat + Cough Relief Alpine Herbs & Mint Flavor Fast Acting Cooling Comfort Powerful Sore Throat Oral Pain Reliever 40 Medicated Drops**Mucinex**$4.67**4.6★**▲ 88%**](https://www.amazon.com/dp/B094X27B6R) [**Mucinex Instasoothe Sore Throat Relief Drops Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative Honey & Echinacea Flavor Medicated Numbing Throat Drops 40 ct**Mucinex**$4.39**4.6★**▲ 66%**](https://www.amazon.com/dp/B094X64XWF)
**~~View all trending →~~**
## **What buyers say about sore throat relief**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cough Relief**16%
*“Soothes Cough”*
**Taste-Overall**13%
*“taste natural”*
**Quality-Overall**10%
*“Good product, trusted brand”*
**Efficiency**9%
*“Works well”*
**Cold Relief**6%
*“Great for colds”*
**Value For Money**4%
*“Very affordable”*
**Flavor**4%
*“Excellent flavor”*
**Ease Of Use**3%
*“Keep it handy always”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Sinus Relief**3%
*“Seems to actually help my sinuses”*
### **What buyers complain about **
**Taste-Overall**23%
*“The taste is a bit strong”*
**Cough Relief**8%
*“No help with the cough”*
**Functionality-Overall**7%
*“Barely works”*
**Value For Money**6%
*“Too Expensive”*
**Allergies**4%
*“due to allergies”*
**Flavor**4%
*“Bad flavor”*
**Size-Overall**2%
*“The bottle is very small”*
**Ease Of Use**2%
*“its hard to separate”*
**Cold Relief**1%
*“I usually get colds easily”*
**Dosage**1%
*“Couldnt even get the recommended dose down to see if it works”*
### **Top return reasons **
**Functionality-Overall**20%
**Taste-Overall**16%
**Ingredients-Overall**9%
**Advertised Vs Actual Product**9%
**Leak-Proof**7%
**Accuracy-Overall**7%
**Cough Relief**7%
**Value For Money**7%
**Flavor**5%
**Bitter**4%
## **Common questions**
- **Is sore throat relief profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the sore throat relief niche?**
- 13 brands and 662 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in sore throat relief?**
- Top complaints mined from reviews: Taste-Overall, Cough Relief, Functionality-Overall. The return rate is 0.0%.
- **When does demand for sore throat relief peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the sore throat relief niche?**
- Listings span $3.88–$20.38; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 5,717 reviews — the moat a new listing must climb.
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