---
title: "Trend — sonicare replacement heads soft - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sonicare-replacement-heads-soft/trend"
last_updated: "2026-08-11T02:51:54.322Z"
locale: en
meta:
  description: "Niche score 59/100 · $633K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $633K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sonicare replacement heads soft - Flapen"
---

# **sonicare replacement heads soft**

**Worth a look**

Shows searches that convert (13.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 38Conversion 96Competition 53Returns 96Price range 80Avg price 92Brand share 27Review moat 23Quality gap 38

**Conversion**

**Incredible****13.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.81**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.75–$47.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$633K**

$633K/yr · 216K searches

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+10.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****8,155.84**

avg incumbent reviews — the moat a new listing must climb

## Trend