---
title: "Trend — sonicare e series replacement heads - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sonicare-e-series-replacement-heads/trend"
last_updated: "2026-08-11T02:51:51.862Z"
locale: en
meta:
  description: "Niche score 55/100 · $295K/yr market · 98K searches/yr. A deep review moat (10,638 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $295K/yr market · 98K searches/yr. A deep review moat (10,638 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sonicare e series replacement heads - Flapen"
---

# **sonicare e series replacement heads**

**Worth a look**

Shows searches that convert (13.8% search→purchase), but a deep review moat (10,638 avg reviews) keeps it on the watch list.

Market size 51Growth 51Conversion 96Competition 33Returns 96Price range 83Avg price 92Brand share 27Review moat 21Quality gap 30

**Conversion**

**Incredible****13.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.88–$45.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$295K**

$295K/yr · 98K searches

**Growth**

**Good****+22.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****10,638.33**

avg incumbent reviews — the moat a new listing must climb

## Trend