---
title: "Sonicare 6100 — $297K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sonicare-6100"
last_updated: "2026-08-11T02:38:04.448Z"
locale: en
meta:
description: "Niche score 37/100 · $297K/yr market · 64K searches/yr · $98.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $297K/yr market · 64K searches/yr · $98.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sonicare 6100 — $297K/yr Amazon US Niche (2026) - Flapen"
---
# **sonicare 6100**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 21Conversion 56Competition 21Returns 66Price range 59Avg price 76Brand share 0Review moat 21Quality gap 37
**Avg price**
**Great****$98.23**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$37.99–$143.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$297K**
$297K/yr · 64K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****11,917.15**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sonicare 6100 is a $297K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sonicare 6100 market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$295K–$393K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Philips Sonicare100%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -8.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/sonicare-6100/trend)
## **Top sonicare 6100 search terms**
- **sonicare 6100**39K/yr-3.3%3.1% conv. - **sonicare toothbrush 6100**9K/yr-16.0%4.3% conv. - **sonicare 6100 electric toothbrush**5K/yr-21.1%3.4% conv. - **sonicare protectiveclean**4K/yr-27.1%3.1% conv. - **sonicare protectiveclean 6100**3K/yr+6.8%4.4% conv. - **6100 sonicare toothbrush**3K/yr-16.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/sonicare-6100/search-terms)
## **Top sonicare 6100 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$59K30%$89K40%$119K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Sonicare ProtectiveClean 6100 Rechargeable Electric Toothbrush with Pressure Sensor 3 Cleaning Modes SmarTimer and QuadPacer 14-Day Battery Life Travel Case White Model HX6877/21**Philips Sonicare**$111.65**4.5★16,855 rev](https://www.amazon.com/dp/B078GVDB18) [2**Philips Sonicare ProtectiveClean 6100 Rechargeable Electric Toothbrush with Pressure Sensor 3 Cleaning Modes SmarTimer and QuadPacer 14-Day Battery Life Travel Case Navy Blue Model HX6871/49**Philips Sonicare**$111.98**4.5★16,855 rev](https://www.amazon.com/dp/B0795VB6XJ) [3**Philips Sonicare ProtectiveClean 6100 Rechargeable Electric Toothbrush with Pressure Sensor 3 Cleaning Modes SmarTimer and QuadPacer 14-Day Battery Life Travel Case Deep Purple Model HX6471/03**Philips Sonicare**$113.84**4.5★16,855 rev](https://www.amazon.com/dp/B083FWHJYD) [4**Philips Sonicare ProtectiveClean 6500 Rechargeable Electric Toothbrush with Pressure Sensor 3 Cleaning Modes SmarTimer and QuadPacer 14-Day Battery Life Charging Travel Case Navy Blue HX6462/07**Philips Sonicare**$143.45**4.6★13,988 rev](https://www.amazon.com/dp/B084X7BKF3) [5**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case White HX7410/10**Philips Sonicare**$120.81**4.6★550 rev](https://www.amazon.com/dp/B0G3QN4SFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case White HX7130/03**Philips Sonicare**$66.53**549 rev3mo ago](https://www.amazon.com/dp/B0GQWRBPK1) [**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7131/03**Philips Sonicare**$64.28**549 rev3mo ago](https://www.amazon.com/dp/B0GQWSKBLD) [**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case White HX7410/10**Philips Sonicare**$120.81**550 rev7mo ago](https://www.amazon.com/dp/B0G3QN4SFY) [**Philips Sonicare 7300 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 12 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7421/07**Philips Sonicare**$121.89**465 rev7mo ago](https://www.amazon.com/dp/B0G67636H9) [**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Navy Blue HX7413/07**Philips Sonicare**$120.27**550 rev7mo ago](https://www.amazon.com/dp/B0G3QV8W3Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7131/03**Philips Sonicare**$64.28**4.6★**▲ 363%**](https://www.amazon.com/dp/B0GQWSKBLD) [**Philips Sonicare 5950 Series Electric Toothbrush with Pressure Sensor for Sensitive Gums 6 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case White HX7130/03**Philips Sonicare**$66.53**4.6★**▲ 359%**](https://www.amazon.com/dp/B0GQWRBPK1) [**Philips Sonicare 7300 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 12 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Black HX7421/07**Philips Sonicare**$121.89**4.6★**▲ 290%**](https://www.amazon.com/dp/B0G67636H9) [**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Navy Blue HX7413/07**Philips Sonicare**$120.27**4.6★**▲ 164%**](https://www.amazon.com/dp/B0G3QV8W3Z) [**Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case White HX7410/10**Philips Sonicare**$120.81**4.6★**▲ 89%**](https://www.amazon.com/dp/B0G3QN4SFY)
**~~View all trending →~~**
## **What buyers say about sonicare 6100**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“good quality - my last one worked for 10 years”*
**Value For Money**11%
*“Worth the price”*
**Charging**8%
*“Easy to charge”*
**Efficiency**6%
*“It works well”*
**Tooth Brightening**5%
*“my teeth looked noticeably brighter”*
**Ease Of Cleaning**5%
*“Great cleaning”*
**Ease Of Use**5%
*“Easier to use”*
**Cleansing**5%
*“effective cleaning”*
**Advertised Vs Actual Product**4%
*“As described”*
**Brush Quality**4%
*“The bristles are soft”*
### **What buyers complain about **
**Durability**34%
*“Broke within the first week”*
**Charging**18%
*“Not charging”*
**Quality-Overall**9%
*“Dramatic drop in quality”*
**Value For Money**5%
*“WASTE OF MONEY”*
**Battery Life**4%
*“Poor battery life”*
**Strength**3%
*“Not Strong Enough”*
**Size-Overall**3%
*“It was smaller”*
**Functionality-Overall**2%
*“Stops working”*
**Ease Of Use**2%
*“Hurts to use”*
**Design-Overall**2%
*“Design needs improvement”*
### **Top return reasons **
**Charging**17%
**Functionality-Overall**16%
**Value For Money**15%
**Size-Overall**10%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**6%
**Product Condition**5%
**Strength**4%
**Color**3%
**Quality-Overall**2%
## **Common questions**
- **Is sonicare 6100 profitable to sell on Amazon United States?**
- The niche generates $297K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the sonicare 6100 niche?**
- 1 brands and 22 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sonicare 6100?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.4%.
- **When does demand for sonicare 6100 peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the sonicare 6100 niche?**
- Listings span $37.99–$143.45; the average listing price is $98.23 (sweet spot $15–$100). The average incumbent carries 11,917 reviews — the moat a new listing must climb.
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