---
title: "Solo Cups — $3.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/solo-cups"
last_updated: "2026-08-11T13:05:52.658Z"
locale: en
meta:
description: "Niche score 50/100 · $3.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $3.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Solo Cups — $3.5M/yr Amazon US Niche (2026) - Flapen"
---
# **solo cups**
**Worth a look**
Shows searches that convert (21.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 55Conversion 100Competition 3Returns 98Price range 47Avg price 34Brand share 0Review moat 20Quality gap 16
**Conversion**
**Incredible****21.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.5M**
$3.5M/yr · 1.6M searches
**Growth**
**Good****+27.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.80–$24.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****13,430.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, solo cups is a $3.5M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **solo cups market data**
- **Units sold / yr**
- **300K–400K**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$3.0M–$4.0M**
- units × avg price
- **Conversion rate**
- **21.4%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics55% - Hefty33% - SOLO12% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.9% search growth over the last 90 days.
225K175KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/health-household/solo-cups/trend)
## **Top solo cups search terms**
- **solo cups**714K/yr+40.2%16.5% conv. - **red solo cups**291K/yr+26.2%21.2% conv. - **red cups**131K/yr+10.7%12.7% conv. - **solo cups 16 oz**94K/yr+43.5%14.9% conv. - **red plastic cups**61K/yr+5.7%8.4% conv. - **red solo cups 16 oz**46K/yr+30.6%17.4% conv. - **solo cup**33K/yr+21.9%10.9% conv. - **solo cups 12 oz**33K/yr+33.7%9.2% conv. - **solo cups 18 oz**30K/yr-7.5%12.6% conv. - **red cup**31K/yr-2.8%3.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/solo-cups/search-terms)
## **Top solo cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$350K20%$700K30%$1.1M40%$1.4M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free**Amazon Basics**$5.01**4.7★5,340 rev](https://www.amazon.com/dp/B0D6SMHQKN) [2**Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count**Hefty**$9.97**4.8★36,012 rev](https://www.amazon.com/dp/B00OCGUG02) [3**Amazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count**Amazon Basics**$10.82**4.7★5,340 rev](https://www.amazon.com/dp/B0D6SC4BCJ) [4**SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)**SOLO**$24.00**4.8★4,381 rev](https://www.amazon.com/dp/B075ZQJ17T) [5**Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable**Hefty**$5.78**4.8★23,239 rev](https://www.amazon.com/dp/B00I9J3ACY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count**Amazon Basics**$10.82**5,340 rev1y ago](https://www.amazon.com/dp/B0D6SC4BCJ) [**Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free**Amazon Basics**$5.01**5,340 rev1y ago](https://www.amazon.com/dp/B0D6SMHQKN) [**Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count**Amazon Basics**$4.80**6,269 rev1y ago](https://www.amazon.com/dp/B0D6SQFXF7) [**SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)**SOLO**$24.00**4,381 rev8y ago](https://www.amazon.com/dp/B075ZQJ17T) [**Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count**Hefty**$9.97**36,012 rev12y ago](https://www.amazon.com/dp/B00OCGUG02)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Disposable Red Plastic Party Cups BPA-Free 18oz for Birthdays BBQs and Events 120 Count**Amazon Basics**$10.82**4.7★**▲ 29%**](https://www.amazon.com/dp/B0D6SC4BCJ) [**Hefty Party On Disposable Plastic Party Cups 50 Count 18 Oz Red Cups for Parties Tailgates Birthdays Holidays and More Contoured Shape for Easy Gripping Strong and Durable**Hefty**$5.78**4.8★**▲ 12%**](https://www.amazon.com/dp/B00I9J3ACY) [**SOLO Cup Company Red Squared Plastic Party 18 Ounce 200 Count 50 Count (Pack of 4)**SOLO**$24.00**4.8★**— 6%**](https://www.amazon.com/dp/B075ZQJ17T) [**Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free**Amazon Basics**$5.01**4.7★**— 3%**](https://www.amazon.com/dp/B0D6SMHQKN) [**Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count**Amazon Basics**$4.80**4.7★**— 3%**](https://www.amazon.com/dp/B0D6SQFXF7)
**~~View all trending →~~**
## **What buyers say about solo cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Great value”*
**Quality-Overall**16%
*“Excellent product”*
**Strength**14%
*“The cup itself is sturdy”*
**Color**12%
*“Colors are bright”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Durability**7%
*“Its good if you dont break it”*
**Ease Of Use**6%
*“They are easy to hold”*
**Size-Overall**6%
*“Perfect size”*
**Leak-Proof**2%
*“They didnt crack or leak”*
**Washability**1%
*“No need to wash dishes”*
### **What buyers complain about **
**Strength**15%
*“Too flimsy”*
**Thickness**13%
*“They werent the thickest cups we have ever had”*
**Quality-Overall**12%
*“Not very well made”*
**Taste-Overall**6%
*“weird taste”*
**Size-Overall**5%
*“Was one cup short”*
**Leak-Proof**5%
*“cups leak”*
**Advertised Vs Actual Product**4%
*“Cheap because are not at all close to the 16z as it advertises”*
**Value For Money**3%
*“It's the exhorbitant cost of shipping that was not good”*
**Ease Of Cleaning**2%
*“They do not want to rinse/wash their tumblers out”*
**Grip**2%
*“they are hard to grip without the cup collapsing”*
### **Top return reasons **
**Size-Overall**46%
**Value For Money**15%
**Advertised Vs Actual Product**6%
**Color**6%
**Quality-Overall**4%
**Thin**4%
**Strength**3%
**Material Quality**3%
**Leak-Proof**2%
**Smell**2%
## **Common questions**
- **Is solo cups profitable to sell on Amazon United States?**
- The niche generates $3.5M/yr across 6 tracked products. 90-day search growth is +27.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the solo cups niche?**
- 3 brands and 67 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in solo cups?**
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 0.4%.
- **When does demand for solo cups peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the solo cups niche?**
- Listings span $4.80–$24.00; the average listing price is $10.06 (sweet spot $15–$100). The average incumbent carries 13,430 reviews — the moat a new listing must climb.
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