---
title: "Solgar Magnesium — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/solgar-magnesium"
last_updated: "2026-08-11T04:50:57.988Z"
locale: en
meta:
description: "Niche score 47/100 · $117K/yr market · 89K searches/yr · $18.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $117K/yr market · 89K searches/yr · $18.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Solgar Magnesium — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **solgar magnesium**
**Skip it**
Soft demand (-3.7% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 23Conversion 75Competition 30Returns 100Price range 71Avg price 84Brand share 46Review moat 47Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.77**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$9.00–$29.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,751.69**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$117K**
$117K/yr · 89K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, solgar magnesium is a $117K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **solgar magnesium market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$113K–$150K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#790**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**42**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**17%**
- Solgar38% - Vitamatic18% - BlueBonnet8% - Heivy7% - FOLONA6% - Dr. Berg Nutritionals5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -3.7% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/health-household/solgar-magnesium/trend)
## **Top solgar magnesium search terms**
- **magnesium b6**26K/yr-9.8%7.3% conv. - **magnesium glycinate with b6**13K/yr+1.9%2.7% conv. - **b6 and magnesium supplement**10K/yr+22.0%2.2% conv. - **magnesium with b6**8K/yr+10.3%7.9% conv. - **magne b6**9K/yr-9.8%5.1% conv. - **magnesium glycinate b6**8K/yr-21.6%4.3% conv. - **magnesium and b6**7K/yr-17.1%6.1% conv. - **magnesium b6 supplement**5K/yr+7.8%7.9% conv. - **magnesium vitamin b6**3K/yr-2.9%8.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/solgar-magnesium/search-terms)
## **Top solgar magnesium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Solgar Magnesium with Vitamin B6 250 Tablets - Promote Healthy Bone Mineralization Support Nerve & Muscle Function Energy Metabolism - Non-GMO Vegan Gluten Free Dairy Free Kosher - 83 Servings**Solgar**$14.31**4.7★3,303 rev](https://www.amazon.com/dp/B00020ICAI) [2**Vitamatic Magnesium with B6-180 Vegetarian Tablets (Uncoated) - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health - 2 Pack**Vitamatic**$24.01**4.6★2,829 rev](https://www.amazon.com/dp/B0BSTVZB9N) [3**Bluebonnet Nutrition Magnesium & B6 400 mg Magnesium Oxide & Aspartate with Vitamin B6 25 mg Heart & Brain Magnesium Complex for Women & Men* - Non-GMO Vegan Gluten-Free - 90 Vegetable Capsules**BlueBonnet**$16.66**4.7★1,008 rev](https://www.amazon.com/dp/B000Z94R64) [4**Heivy Magnesium Glycinate 500mg with Vitamin B6 120 Tablets Made in USA**Heivy**$9.00**4.6★640 rev](https://www.amazon.com/dp/B0F2BDKDFH) [5**FOLONA Magnesium Glycinate with Vitamin B6 1350mg 180 Vegan Capsules**FOLONA**$24.49**4.5★303 rev](https://www.amazon.com/dp/B09VCV8G5F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magnesium Complex for Women & Men 500mg (7-in-1) Magnesium Glycinate with Vegan D3 B6 and Manganese (Made In USA) + Gluconate Citrate Malate Taurate Orotate Carbonate (Oxide-Free) Small Capsule**Etta Vita**$26.28**402 rev4mo ago](https://www.amazon.com/dp/B0G4F3GP5S) [**Zinc and Magnesium Supplement with Vitamin B6 Womens Hormone Balance**Nobi Nutrition**$9.91**215 rev1y ago](https://www.amazon.com/dp/B0FC35X4FT) [**Heivy Magnesium Glycinate 500mg with Vitamin B6 120 Tablets Made in USA**Heivy**$9.00**640 rev1y ago](https://www.amazon.com/dp/B0F2BDKDFH) [**Dr. Berg Magnesium Glycinate 90ct 4-in-1 Chelated for Muscle Nerve Sleep & Stress Support* w/ D3 B6 & Zinc 4X Lab-Tested No Fillers Formulated in USA GMP-Certified**Dr. Berg Nutritionals**$19.97**4,992 rev1y ago](https://www.amazon.com/dp/B0DQYPK6PY) [**Dr. Berg Magnesium Glycinate 150ct 4-in-1 Chelated for Muscle Nerve Sleep & Stress Support* w/ D3 B6 & Zinc 4X Lab-Tested No Fillers Formulated in USA GMP-Certified**Dr. Berg Nutritionals**$29.91**4,992 rev1y ago](https://www.amazon.com/dp/B0DL6JVD1Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magnesium Complex for Women & Men 500mg (7-in-1) Magnesium Glycinate with Vegan D3 B6 and Manganese (Made In USA) + Gluconate Citrate Malate Taurate Orotate Carbonate (Oxide-Free) Small Capsule**Etta Vita**$26.28**4.6★**▲ 288%**](https://www.amazon.com/dp/B0G4F3GP5S) [**Vitamatic Magnesium with B6-180 Vegetarian Tablets (Uncoated) - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health - 2 Pack**Vitamatic**$24.01**4.6★**▲ 67%**](https://www.amazon.com/dp/B0BSTVZB9N) [**Dr. Berg Magnesium Glycinate 90ct 4-in-1 Chelated for Muscle Nerve Sleep & Stress Support* w/ D3 B6 & Zinc 4X Lab-Tested No Fillers Formulated in USA GMP-Certified**Dr. Berg Nutritionals**$19.97**4.7★**▲ 39%**](https://www.amazon.com/dp/B0DQYPK6PY) [**Vitamatic Magnesium Citrate 500mg per Serving - 180 Vegetarian Capsules (Provides 150 mg of Elemental Magnesium) - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health***Vitamatic**$9.87**4.7★**▲ 15%**](https://www.amazon.com/dp/B0CPWXPY6X) [**Vitamatic Magnesium with B6-180 Vegetarian Tablets (Uncoated) - Added B6 for Maximum Absorption - Supports Muscle Joint and Heart Health**Vitamatic**$14.43**4.6★**— 9%**](https://www.amazon.com/dp/B0BS8MSHVW)
**~~View all trending →~~**
## **What buyers say about solgar magnesium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great quality and exactly as described”*
**Sleep Quality**19%
*“Restful sleep”*
**Magnesium**13%
*“Best magnesium”*
**Vitamin**7%
*“These have a good collection of vitamins”*
**Value For Money**4%
*“Great deal”*
**Muscle Pain Relief**4%
*“less muscle cramps”*
**Advertised Vs Actual Product**3%
*“what I received is accurate”*
**Efficiency**3%
*“Works well”*
**Ease Of Chewing/Swallowing**2%
*“easy on the stomach”*
**Acid Regulator/Stomach Ache Relief**1%
*“No upset stomach”*
### **What buyers complain about **
**Sleep Quality**15%
*“Did not help for sleeping which is the reason I bought it”*
**Magnesium**14%
*“Not all magnesium glycinate”*
**Functionality-Overall**7%
*“I don't see a difference”*
**Dosage**7%
*“Much more than it should be. 50 mg B6!!. Thats crazyy”*
**Acid Regulator/Stomach Ache Relief**5%
*“Makes my stomach hurt”*
**Value For Money**4%
*“Not worth the money”*
**Side Effects**3%
*“Harsh on stomach”*
**Muscle Pain Relief**3%
*“It made my leg muscles ache”*
**Vitamin**3%
*“This is a vitamin thats hard to find”*
**Ease Of Chewing/Swallowing**2%
*“Hard to swallow”*
### **Top return reasons **
**Sleep Quality**22%
**Ingredients-Overall**22%
**Regulates Digestion**11%
**Magnesium**11%
**Functionality-Overall**11%
**Vitamin**11%
**Advertised Vs Actual Product**6%
**Strength**6%
## **Common questions**
- **Is solgar magnesium profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the solgar magnesium niche?**
- 12 brands and 42 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in solgar magnesium?**
- Top complaints mined from reviews: Sleep Quality, Magnesium, Functionality-Overall. The return rate is 0.0%.
- **When does demand for solgar magnesium peak?**
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the solgar magnesium niche?**
- Listings span $9.00–$29.91; the average listing price is $18.77 (sweet spot $15–$100). The average incumbent carries 1,752 reviews — the moat a new listing must climb.
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