---
title: "Sole Insoles — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sole-insoles"
last_updated: "2026-08-11T03:47:30.314Z"
locale: en
meta:
description: "Niche score 37/100 · $15K/yr market · 14K searches/yr · $29.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $15K/yr market · 14K searches/yr · $29.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sole Insoles — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **sole insoles**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 23Conversion 45Competition 0Returns 72Price range 93Avg price 95Brand share 0Review moat 71Quality gap 86
**Avg price**
**Incredible****$29.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.89–$58.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****648**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$15K**
$15K/yr · 14K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sole insoles is a $15K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sole insoles market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **$22K–$29K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#1,285**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Soul Insole100%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -3.9% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/health-household/sole-insoles/trend)
## **Top sole insoles search terms**
- **soul insoles women**7K/yr-7.5%5.4% conv. - **soul insole**5K/yr-0.8%4.6% conv. - **soul insoles for men**2K/yr+1.8%2.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/sole-insoles/search-terms)
## **Top sole insoles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$3K40%$6K60%$9K80%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soul Insole Shoe Bubble Orthotic Insole Memory Gel Insoles for Plantar Fasciitis Pronation Heel Pain Arch Supports Midfoot Support (Transparent (Thicker Support) Medium)**Soul Insole**$29.70**4.0★1,972 rev](https://www.amazon.com/dp/B01J93DZ4G) [2**Soul Insole Heel Lift Inserts for Women and Men - 4 pcs Stackable Adhesive Gel Heel Cushions Adjustable Height Increasing Insoles for Leg Length Discrepancy 1/8 1/4 3/8 1/2 (Small)**Soul Insole**$14.88**4.3★373 rev](https://www.amazon.com/dp/B0882P4TXG) [3**Soul Insole Customizable Orthotic Insole (Medium) Soft Insoles for Plantar Fasciitis Pronation Supination Heel Pain Metatarsal Arch Supports for Running Walking Hiking Work**Soul Insole**$58.20**4.3★48 rev](https://www.amazon.com/dp/B0D9Z8D6DM) [4**Soul Insole Premium Metatarsal Pad Self-Sticking and Re-Usable**Soul Insole**$13.89**3.9★199 rev](https://www.amazon.com/dp/B077TBFXQP)
### **Newest**
by launch date
[**Soul Insole Customizable Orthotic Insole (Medium) Soft Insoles for Plantar Fasciitis Pronation Supination Heel Pain Metatarsal Arch Supports for Running Walking Hiking Work**Soul Insole**$58.20**48 rev1y ago](https://www.amazon.com/dp/B0D9Z8D6DM) [**Soul Insole Heel Lift Inserts for Women and Men - 4 pcs Stackable Adhesive Gel Heel Cushions Adjustable Height Increasing Insoles for Leg Length Discrepancy 1/8 1/4 3/8 1/2 (Small)**Soul Insole**$14.88**373 rev6y ago](https://www.amazon.com/dp/B0882P4TXG) [**Soul Insole Premium Metatarsal Pad Self-Sticking and Re-Usable**Soul Insole**$13.89**199 rev8y ago](https://www.amazon.com/dp/B077TBFXQP) [**Soul Insole Shoe Bubble Orthotic Insole Memory Gel Insoles for Plantar Fasciitis Pronation Heel Pain Arch Supports Midfoot Support (Transparent (Thicker Support) Medium)**Soul Insole**$29.70**1,972 rev9y ago](https://www.amazon.com/dp/B01J93DZ4G)
### **Trending**
90-day click momentum
[**Soul Insole Heel Lift Inserts for Women and Men - 4 pcs Stackable Adhesive Gel Heel Cushions Adjustable Height Increasing Insoles for Leg Length Discrepancy 1/8 1/4 3/8 1/2 (Small)**Soul Insole**$14.88**4.3★**▲ 44%**](https://www.amazon.com/dp/B0882P4TXG) [**Soul Insole Premium Metatarsal Pad Self-Sticking and Re-Usable**Soul Insole**$13.89**3.9★**▲ 41%**](https://www.amazon.com/dp/B077TBFXQP) [**Soul Insole Customizable Orthotic Insole (Medium) Soft Insoles for Plantar Fasciitis Pronation Supination Heel Pain Metatarsal Arch Supports for Running Walking Hiking Work**Soul Insole**$58.20**4.3★**▲ 14%**](https://www.amazon.com/dp/B0D9Z8D6DM) [**Soul Insole Shoe Bubble Orthotic Insole Memory Gel Insoles for Plantar Fasciitis Pronation Heel Pain Arch Supports Midfoot Support (Transparent (Thicker Support) Medium)**Soul Insole**$29.70**4.0★**— 7%**](https://www.amazon.com/dp/B01J93DZ4G)
## **What buyers say about sole insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“Very comfortable”*
**Quality-Overall**14%
*“Great product”*
**Adhesion/Stickiness**12%
*“Adhesive is ok”*
**Value For Money**9%
*“This is a great product at a great price”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Strength**5%
*“Effective”*
**Assembly/Installation**5%
*“Comfortable and easy to install”*
**Visibility**5%
*“I like that it is clear and less noticeable”*
**Cushion**5%
*“these cushions are great for people with flat foot”*
**Soft Feel**3%
*“The gel makes them so soft”*
### **What buyers complain about **
**Adhesion/Stickiness**25%
*“Does not stick”*
**Visibility**25%
*“You can not see them”*
**Size-Overall**13%
*“I do wish they were a little longer or perhaps had different sizes”*
**Stiffness**8%
*“I could feel it tearing”*
**Pain Relief-Overall**8%
*“it has been excruciating for over a year now”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Size-Overall**13%
**Adhesion/Stickiness**10%
**Functionality-Overall**10%
**Comfort-Overall**8%
**Cushion**7%
**Pain Relief-Overall**7%
**Thin**5%
**Thickness**4%
**Product Condition**4%
## **Common questions**
- **Is sole insoles profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 4 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the sole insoles niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sole insoles?**
- Top complaints mined from reviews: Adhesion/Stickiness, Visibility, Size-Overall. The return rate is 2.1%.
- **When does demand for sole insoles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the sole insoles niche?**
- Listings span $13.89–$58.20; the average listing price is $29.17 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.
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