---
title: "Sodium — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sodium"
last_updated: "2026-08-06T17:45:41.075Z"
locale: en
meta:
description: "Niche score 46/100 · $58K/yr market · 66K searches/yr · $19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $58K/yr market · 66K searches/yr · $19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sodium — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **sodium**
**Skip it**
A small market ($58K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 38Conversion 54Competition 30Returns 100Price range 75Avg price 86Brand share 45Review moat 62Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.04–$38.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,027.23**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+10.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$58K**
$58K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, sodium is a $58K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sodium market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$78K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#229**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**17%**
- Vitamatic34% - Vitassium17% - Nutricost12% - SmarterVitamins9% - Generic7% - Venture Pal5% - Open — no brand owns it (5 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.
8K6KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/health-household/sodium/trend)
## **Top sodium search terms**
- **sodium**40K/yr+5.8%2.5% conv. - **sodium supplement**14K/yr+26.4%6.6% conv. - **sodio**5K/yr+42.0%0.7% conv. - **sodium supplements for low sodium**4K/yr+17.3%8.8% conv. - **tablets to increase sodium levels**3K/yr-40.2%3.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/sodium/search-terms)
## **Top sodium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$17K40%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free**Vitamatic**$12.65**4.7★1,353 rev](https://www.amazon.com/dp/B0CMWS34D3) [2**Vitassium Extra Strength Electrolyte Capsules 750mg of Sodium for The Management of POTS and High Sodium Diets Unflavored 100 Salt Pills (Size 00)**Vitassium**$29.34**4.7★620 rev](https://www.amazon.com/dp/B0D2Y7LKKD) [3**Smarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings**SmarterVitamins**$34.24**4.6★26 rev](https://www.amazon.com/dp/B0D92PL2DY) [4**Sodium Metal 24 Grams 99.8% Purity | High-Purity Sodium Metal Chunk in Mineral Oil**Generic**$38.65**4.5★36 rev](https://www.amazon.com/dp/B0DCKQHKK6) [5**Nutricost Sodium Chloride 1000mg 240 Tablets - Salt Tablets Non-GMO Gluten Free**Nutricost**$14.81**4.5★424 rev](https://www.amazon.com/dp/B096GCPMKT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Venture Pal High Sodium Sugar-Free Electrolyte Powder Packets - Hydration Packets with Sodium Potassium & Magnesium | Zero Calories | Keto Vegan and Paleo Friendly | 16 Sticks**Venture Pal**$9.76**2,441 rev1y ago](https://www.amazon.com/dp/B0DN6T1QGD) [**Heivy Sodium Chloride Tablets 1000mg - Pure Salt Tablets 365 Tablets Sodium Chloride Non-GMO - Electrolyte Balance and Hydration Support Electrolytes Replenisher Hydration Drink**Heivy**$10.61**714 rev1y ago](https://www.amazon.com/dp/B0DMPJ7R4M) [**Sodium Metal 24 Grams 99.8% Purity | High-Purity Sodium Metal Chunk in Mineral Oil**Generic**$38.65**36 rev1y ago](https://www.amazon.com/dp/B0DCKQHKK6) [**Smarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings**SmarterVitamins**$34.24**26 rev2y ago](https://www.amazon.com/dp/B0D92PL2DY) [**Vitassium Extra Strength Electrolyte Capsules 750mg of Sodium for The Management of POTS and High Sodium Diets Unflavored 100 Salt Pills (Size 00)**Vitassium**$29.34**620 rev2y ago](https://www.amazon.com/dp/B0D2Y7LKKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings**SmarterVitamins**$34.24**4.6★**▲ 239%**](https://www.amazon.com/dp/B0D92PL2DY) [**NewVue Sodium Chloride 1000mg 200 Tablets - Salt Tablets Non-GMO Gluten Free**NewVue**$7.04**4.7★**▲ 173%**](https://www.amazon.com/dp/B0CVPB2BQ5) [**Venture Pal High Sodium Sugar-Free Electrolyte Powder Packets - Hydration Packets with Sodium Potassium & Magnesium | Zero Calories | Keto Vegan and Paleo Friendly | 16 Sticks**Venture Pal**$9.76**4.3★**▲ 56%**](https://www.amazon.com/dp/B0DN6T1QGD) [**Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free**Vitamatic**$12.65**4.7★**▲ 18%**](https://www.amazon.com/dp/B0CMWS34D3) [**BulkSupplements.com Sodium Citrate Powder - Sodium Citrate Food Grade Emulsifier Flavor Enhancer - Gluten Free 3g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$23.53**4.6★**▲ 11%**](https://www.amazon.com/dp/B07B1G3MSL)
**~~View all trending →~~**
## **What buyers say about sodium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**11%
*“Great Deal”*
**Quality-Overall**10%
*“I got it because it had good reviews”*
**Salt Content**8%
*“Good salt tablets”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Taste-Overall**6%
*“Tasteless, easy to swallow”*
**Moist/Dry**5%
*“Helps in hydration”*
**Efficiency**5%
*“Does the job”*
**Flavor**5%
*“Flavors are good”*
**Ease Of Use**4%
*“Convenient”*
**Ease Of Chewing/Swallowing**3%
*“they were very chewable”*
### **What buyers complain about **
**Salt Content**26%
*“Too Salty”*
**Taste-Overall**12%
*“taste gross”*
**Acid Regulator/Stomach Ache Relief**6%
*“rather hard on the stomach”*
**Ease Of Chewing/Swallowing**5%
*“Cant swallow”*
**Side Effects**3%
*“Constantly dizzy, headaches, lethargy, feeling awful - I pinched my skin and it didnt move back - it was getting that serious”*
**Sweetness**3%
*“For something with no sugar that are overly sweet I would not recommend”*
**Artificial Sweeteners**3%
*“Artificial chemical taste”*
**Size-Overall**2%
*“Too big”*
**Dosage**2%
*“I literally have to force myself to take ONE kz they are nasty”*
**Functionality-Overall**2%
*“It didn't hold up to what I wanted it to do”*
### **Top return reasons **
**Taste-Overall**29%
**Advertised Vs Actual Product**21%
**Size-Overall**14%
**Salt Content**14%
**Certifications**14%
**Minerals**7%
## **Common questions**
- **Is sodium profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 13 tracked products. 90-day search growth is +10.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sodium niche?**
- 11 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in sodium?**
- Top complaints mined from reviews: Salt Content, Taste-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- **When does demand for sodium peak?**
- Demand peaks in Sep; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the sodium niche?**
- Listings span $7.04–$38.65; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.
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