---
title: "Sodium Percarbonate — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sodium-percarbonate"
last_updated: "2026-08-11T03:47:07.275Z"
locale: en
meta:
description: "Niche score 57/100 · $1.1M/yr market · 651K searches/yr · $22.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.1M/yr market · 651K searches/yr · $22.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sodium Percarbonate — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **sodium percarbonate**
**Launch it**
A $1.1M/yr market growing +25.8% this quarter with returns at 0.1% — clears our launch bar.
Market size 79Growth 54Conversion 76Competition 24Returns 99Price range 75Avg price 94Brand share 40Review moat 24Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.75**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 651K searches
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.14–$44.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,026.85**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sodium percarbonate is a $1.1M/yr Amazon United States market (651K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jul. Verdict: Launch it — 57/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sodium percarbonate market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$683K–$910K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**555**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**13%**
- Terre Virtuelle47% - SimpleNature11% - 365 by Whole Foods Market9% - Ecoxall7% - MAXTITE6% - Arm & Hammer6% - Open — no brand owns it (3 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/sodium-percarbonate/trend)
## **Top sodium percarbonate search terms**
- **sodium percarbonate**320K/yr+25.1%6.5% conv. - **percarbonato de sodio**128K/yr+28.7%3.4% conv. - **sodium percarbonate powder**69K/yr+18.8%6.9% conv. - **percarbonato de sodio blanqueador**38K/yr+48.3%2.6% conv. - **percarbonate**15K/yr+40.8%4.9% conv. - **sodium percarbonate laundry**15K/yr+26.7%5.5% conv. - **percarbonato**15K/yr+67.5%2.0% conv. - **percabonato de sdio**8K/yr+56.2%3.8% conv. - **pure sodium percarbonate**6K/yr+91.0%4.3% conv. - **sodium percarbonate for cleaning**9K/yr-35.1%4.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/sodium-percarbonate/search-terms)
## **Top sodium percarbonate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$107K20%$214K30%$321K40%$428K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (2LBS)**Terre Virtuelle**$17.08**4.4★190 rev](https://www.amazon.com/dp/B0FWBBTBSK) [2**Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (10LB)**Terre Virtuelle**$39.62**4.1★127 rev](https://www.amazon.com/dp/B0FH6XXRW5) [3**365 by Whole Foods Market Oxygen Whitening Powder Color-Safe Bleach Alternative 32 Ounce**365 by Whole Foods Market**$6.69**4.6★1,356 rev](https://www.amazon.com/dp/B07YD5DZXC) [4**SimpleNature Sodium Percarbonate (2 lbs) - Versatile Scent-Free Cleaner for Home Laundry and Decking - Pure Oxygen Bleach - Convenient Container with Scoop**SimpleNature**$16.27**4.7★397 rev](https://www.amazon.com/dp/B0CL2ZVJL4) [5**Church & Dwight Co 03020 Arm & Hammer Super Washing Soda**Arm & Hammer**$5.14**4.8★56,004 rev](https://www.amazon.com/dp/B0029XNTEU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Monocure Miracle Cleaner - Multipurpose Oxygen Bleach Powder with Sodium Percarbonate - Detergent Cleaner for Bathroom Shower Floor Grout Upholstery Kitchen and Clothes Stain Remover**Monocure**$10.44**12 rev5mo ago](https://www.amazon.com/dp/B0G8HQC9PK) [**Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (10LB)**Terre Virtuelle**$39.62**127 rev8mo ago](https://www.amazon.com/dp/B0FH6XXRW5) [**PuraMinz Sodium Percarbonate - 2 Pounds - Pure Oxygen Bleach Powder. Color Safe Stain & Grime Remover Multi-Use Cleaner for Home & Laundry - Packed in Durable Resealable Packaging.**PuraMinz**$18.27**391 rev2y ago](https://www.amazon.com/dp/B0CHDH5F1L) [**SimpleNature Sodium Percarbonate (2 lbs) - Versatile Scent-Free Cleaner for Home Laundry and Decking - Pure Oxygen Bleach - Convenient Container with Scoop**SimpleNature**$16.27**397 rev2y ago](https://www.amazon.com/dp/B0CL2ZVJL4) [**SimpleNature Sodium Percarbonate (10 lbs) - Versatile Scent-Free Cleaner for Home Laundry and Decking - Pure Oxygen Bleach - Convenient Resealable Container**SimpleNature**$41.65**397 rev2y ago](https://www.amazon.com/dp/B0CCLLNZKX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Monocure Miracle Cleaner - Multipurpose Oxygen Bleach Powder with Sodium Percarbonate - Detergent Cleaner for Bathroom Shower Floor Grout Upholstery Kitchen and Clothes Stain Remover**Monocure**$10.44**4.8★**▲ 190%**](https://www.amazon.com/dp/B0G8HQC9PK) [**Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (2LBS)**Terre Virtuelle**$17.08**4.4★**▲ 78%**](https://www.amazon.com/dp/B0FWBBTBSK) [**Terre Virtuelle Sodium Percarbonate Oxygen Bleach Powder & Laundry Booster Multi-Purpose Cleaner for Stain Removal Whitening Deodorizing Chlorine-Free (10LB)**Terre Virtuelle**$39.62**4.1★**▲ 72%**](https://www.amazon.com/dp/B0FH6XXRW5) [**Ecoxall Sodium Percarbonate 99.9% Pure Oxygen Bleach Powder Laundry Stain Remover Whitener and Detergent Booster Dishwasher Cleaner and Deodorizer 5 lbs (80 oz) Pack of 1**Ecoxall**$29.85**4.5★**▲ 50%**](https://www.amazon.com/dp/B09LRF7B7T) [**365 by Whole Foods Market Oxygen Whitening Powder Color-Safe Bleach Alternative 32 Ounce**365 by Whole Foods Market**$6.69**4.6★**— 8%**](https://www.amazon.com/dp/B07YD5DZXC)
**~~View all trending →~~**
## **What buyers say about sodium percarbonate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**17%
*“Cleans great”*
**Quality-Overall**12%
*“Excellent Product”*
**Value For Money**11%
*“much cheaper”*
**Washability**9%
*“Help clean the laundry”*
**Smell**9%
*“smell great”*
**Efficiency**6%
*“Works well”*
**Advertised Vs Actual Product**3%
*“Accurate description”*
**Cleansing**3%
*“Cleans”*
**Ease Of Use**3%
*“Easy to open”*
**Brightness/Shine/Glow**3%
*“Best for brightening”*
### **What buyers complain about **
**Smell**13%
*“Horrible smell”*
**Stain Resistance**7%
*“White residue”*
**Ease Of Use**7%
*“Hard to open”*
**Color**5%
*“its NOT color-safe”*
**Value For Money**5%
*“I didn't like the price so much”*
**Size-Overall**4%
*“The container seems small”*
**Washability**4%
*“every since then my washer will not drain like it should”*
**Leak-Proof**3%
*“spilled over in the box”*
**Functionality-Overall**3%
*“Doesnt seem to be doing anything either”*
**Ease Of Cleaning**3%
*“I don't see any special cleaning power”*
### **Top return reasons **
**Leak-Proof**36%
**Value For Money**14%
**Size-Overall**10%
**Advertised Vs Actual Product**9%
**Functionality-Overall**6%
**Smell**4%
**Stain Resistance**3%
**Solubility**2%
**Contamination**2%
**Moist/Dry**2%
## **Common questions**
- **Is sodium percarbonate profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Launch it (57/100).
- **How competitive is the sodium percarbonate niche?**
- 9 brands and 555 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in sodium percarbonate?**
- Top complaints mined from reviews: Smell, Stain Resistance, Ease Of Use. The return rate is 0.1%.
- **When does demand for sodium percarbonate peak?**
- Demand peaks in May–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the sodium percarbonate niche?**
- Listings span $5.14–$44.48; the average listing price is $22.75 (sweet spot $15–$100). The average incumbent carries 5,027 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)