---
title: "Sodium Hydroxide — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sodium-hydroxide"
last_updated: "2026-08-11T05:50:01.907Z"
locale: en
meta:
description: "Niche score 46/100 · $1.0M/yr market · 406K searches/yr · $36.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $1.0M/yr market · 406K searches/yr · $36.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sodium Hydroxide — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **sodium hydroxide**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 78Growth 19Conversion 75Competition 11Returns 100Price range 58Avg price 95Brand share 0Review moat 43Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.17**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 406K searches
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.61–$151.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,193.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sodium hydroxide is a $1.0M/yr Amazon United States market (406K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sodium hydroxide market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Belle Chemical55% - Miilex13% - BRJR11% - Duda Energy8% - ALDON6% - Instant Power6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/sodium-hydroxide/trend)
## **Top sodium hydroxide search terms**
- **sodium hydroxide**216K/yr-5.6%5.6% conv. - **food grade lye**43K/yr-11.4%6.8% conv. - **sodium hydroxide for soap making**49K/yr-39.8%5.4% conv. - **food grade lye for pretzels**8K/yr+90.1%6.9% conv. - **lye food grade**17K/yr-22.7%6.9% conv. - **sodium hydroxide food grade**15K/yr-9.8%7.4% conv. - **naoh**9K/yr-8.7%3.3% conv. - **sodium hydroxide lye**7K/yr+19.3%5.3% conv. - **food grade sodium hydroxide**8K/yr-8.7%6.3% conv. - **hidrxido de sodio**5K/yr-25.4%1.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/sodium-hydroxide/search-terms)
## **Top sodium hydroxide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$155K30%$311K45%$466K60%$622K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sodium Hydroxide - Pure - Food Grade (Caustic Soda Lye) (2 Pound Jar)**Belle Chemical**$16.26**4.8★8,247 rev](https://www.amazon.com/dp/B07KNR9SVF) [2**The Boyer Corporation Lye for Soap Making Sodium Hydroxide Pure High Test Lye Food Grade Caustic Soda Drain Cleaner and Clog Remover 2.2 lbs.**BRJR**$22.12**4.8★1,768 rev](https://www.amazon.com/dp/B09LZ7SN9T) [3**Food Grade Lye Sodium Hydroxide - 100% Pure 100% Caustic Soda Food Grade Lye for Soap Making Kosher Certified | Soap Making Drain Cleaning and Culinary Use (2lbs or 907g)**Miilex**$23.82**4.5★301 rev](https://www.amazon.com/dp/B0CWL155PV) [4**Sodium Hydroxide - Pure - Food Grade (Lye Caustic Soda) (10 Pounds)**Belle Chemical**$49.95**4.8★1,317 rev](https://www.amazon.com/dp/B089W3XPLZ) [5**Sodium Hydroxide Solution 0.1M 1L - The Curated Chemical Collection**ALDON**$19.79**4.0★96 rev](https://www.amazon.com/dp/B0754JP894)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Food Grade Lye Sodium Hydroxide - (1lbs or 453g) 100% Pure Caustic Soda Drain Cleaning Soap Making Culinary Use Pretzels Textiles Granules**Miilex**$14.98**212 rev1y ago](https://www.amazon.com/dp/B0DH7DS842) [**Food Grade Lye Sodium Hydroxide - 100% Pure 100% Caustic Soda Food Grade Lye for Soap Making Kosher Certified | Soap Making Drain Cleaning and Culinary Use (2lbs or 907g)**Miilex**$23.82**301 rev2y ago](https://www.amazon.com/dp/B0CWL155PV) [**The Boyer Corporation Lye for Soap Making Sodium Hydroxide Pure High Test Lye Food Grade Caustic Soda Drain Cleaner and Clog Remover 2.2 lbs.**BRJR**$22.12**1,768 rev5y ago](https://www.amazon.com/dp/B09LZ7SN9T) [**Sodium Hydroxide - Pure - Food Grade (Lye Caustic Soda) (10 Pounds)**Belle Chemical**$49.95**1,317 rev6y ago](https://www.amazon.com/dp/B089W3XPLZ) [**50 lb Pail Red Hot Devil Lye Sodium Hydroxide Import Material High Grade Caustic Soda Beads**Duda Energy**$151.55**2,729 rev6y ago](https://www.amazon.com/dp/B07ZTMM8WX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Food Grade Lye Sodium Hydroxide - (1lbs or 453g) 100% Pure Caustic Soda Drain Cleaning Soap Making Culinary Use Pretzels Textiles Granules**Miilex**$14.98**4.6★**▲ 73%**](https://www.amazon.com/dp/B0DH7DS842) [**Food Grade Lye Sodium Hydroxide - 100% Pure 100% Caustic Soda Food Grade Lye for Soap Making Kosher Certified | Soap Making Drain Cleaning and Culinary Use (2lbs or 907g)**Miilex**$23.82**4.5★**▲ 65%**](https://www.amazon.com/dp/B0CWL155PV) [**50 lb Pail Red Hot Devil Lye Sodium Hydroxide Import Material High Grade Caustic Soda Beads**Duda Energy**$151.55**4.7★**▲ 11%**](https://www.amazon.com/dp/B07ZTMM8WX) [**Sodium Hydroxide - Pure - Food Grade (Lye Caustic Soda) (10 Pounds)**Belle Chemical**$49.95**4.8★**— 10%**](https://www.amazon.com/dp/B089W3XPLZ) [**The Boyer Corporation Lye for Soap Making Sodium Hydroxide Pure High Test Lye Food Grade Caustic Soda Drain Cleaner and Clog Remover 2.2 lbs.**BRJR**$22.12**4.8★**— 3%**](https://www.amazon.com/dp/B09LZ7SN9T)
**~~View all trending →~~**
## **What buyers say about sodium hydroxide**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Better than other similar items”*
**Value For Money**16%
*“good value”*
**Efficiency**12%
*“works great for soap”*
**Ease Of Use**10%
*“Easy to use”*
**Advertised Vs Actual Product**9%
*“As Advertised”*
**Ease Of Cleaning**5%
*“this cleaned it”*
**Jamming/Clogging**4%
*“Best clog remover ever”*
**Size-Overall**3%
*“Perfect fit”*
**Strength**1%
*“It is powerful”*
**Gifting Purpose**1%
*“Gift wrapped please”*
### **What buyers complain about **
**Functionality-Overall**33%
*“Did not work”*
**Jamming/Clogging**14%
*“Burns through tough clogs”*
**Drainage**8%
*“Had a slow drain”*
**Value For Money**7%
*“Cheap Product Expensive Plumber”*
**Ease Of Cleaning**5%
*“Poor cleaning performance”*
**Quality-Overall**4%
*“Cheap, Horrible product”*
**Advertised Vs Actual Product**3%
*“misleading”*
**Size-Overall**3%
*“Not good for smaller hands”*
**Smell**2%
*“Upon checking thee toilet which is filled with rotting poop, pee and toilet paper that look and smell like sewer”*
**Spray/Flow**2%
*“the line still is not responding with full flow”*
### **Top return reasons **
**Functionality-Overall**43%
**Advertised Vs Actual Product**23%
**Value For Money**15%
**Strength**10%
**Leak-Proof**10%
## **Common questions**
- **Is sodium hydroxide profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 9 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sodium hydroxide niche?**
- 6 brands and 12 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sodium hydroxide?**
- Top complaints mined from reviews: Functionality-Overall, Jamming/Clogging, Drainage. The return rate is 0.1%.
- **When does demand for sodium hydroxide peak?**
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the sodium hydroxide niche?**
- Listings span $4.61–$151.55; the average listing price is $36.17 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)