---
title: "Sodium Butyrate — $259K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sodium-butyrate"
last_updated: "2026-08-11T03:47:04.298Z"
locale: en
meta:
description: "Niche score 49/100 · $259K/yr market · 77K searches/yr · $33.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $259K/yr market · 77K searches/yr · $33.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sodium Butyrate — $259K/yr Amazon US Niche (2026) - Flapen"
---
# **sodium butyrate**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 28Conversion 88Competition 6Returns 100Price range 95Avg price 95Brand share 0Review moat 54Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.06**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.28–$72.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,346.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$259K**
$259K/yr · 77K searches
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sodium butyrate is a $259K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sodium butyrate market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$264K–$331K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- BodyBio65% - Nutricost15% - ForestVibe9% - LongJuvity Labs8% - Humming Herbs4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +2.6% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/sodium-butyrate/trend)
## **Top sodium butyrate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$39K30%$78K45%$117K60%$156K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support**BodyBio**$35.83**4.3★2,880 rev](https://www.amazon.com/dp/B0058A9SF0) [2**Nutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle**Nutricost**$17.28**4.3★54 rev](https://www.amazon.com/dp/B0GMKXF2D1) [3**BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support**BodyBio**$26.33**4.3★2,880 rev](https://www.amazon.com/dp/B07KFMSKRD) [4**ForestVibe Sodium Butyrate Supplement 1200mg Yielding 960mg Butyric Acid 120 Vegan Capsules 2 Month Supply Non-GMO & Gluten Free Postbiotic Supplement**ForestVibe**$22.87**4.6★65 rev](https://www.amazon.com/dp/B0FR48L3PB) [5**LongJuvity Labs Sodium Butyrate Supplement 300mg Microencapsulated Butyrate Capsules Extended Release Delivery Technology Gut Health Support 120 Capsules**LongJuvity Labs**$31.88**4.5★369 rev](https://www.amazon.com/dp/B0CFZC937H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle**Nutricost**$17.28**54 rev5mo ago](https://www.amazon.com/dp/B0GMKXF2D1) [**ForestVibe Sodium Butyrate Supplement 1200mg Yielding 960mg Butyric Acid 120 Vegan Capsules 2 Month Supply Non-GMO & Gluten Free Postbiotic Supplement**ForestVibe**$22.87**65 rev10mo ago](https://www.amazon.com/dp/B0FR48L3PB) [**Humming Herbs Sodium Butyrate+ Capsules 4-in-1 Digestive Support with L-Glutamine + Prebiotic Inulin + Probiotic Blend (10 Billion CFU) 120 Vegetarian Capsules**Humming Herbs**$24.43**70 rev1y ago](https://www.amazon.com/dp/B0DWFM1GYM) [**LongJuvity Labs Sodium Butyrate Supplement 300mg Microencapsulated Butyrate Capsules Extended Release Delivery Technology Gut Health Support 120 Capsules**LongJuvity Labs**$31.88**369 rev2y ago](https://www.amazon.com/dp/B0CFZC937H) [**BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support**BodyBio**$26.33**2,880 rev7y ago](https://www.amazon.com/dp/B07KFMSKRD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutricost Sodium Butyrate 1 500mg 120 Capsules 60 Servings Per Bottle**Nutricost**$17.28**4.3★**▲ 98%**](https://www.amazon.com/dp/B0GMKXF2D1) [**ForestVibe Sodium Butyrate Supplement 1200mg Yielding 960mg Butyric Acid 120 Vegan Capsules 2 Month Supply Non-GMO & Gluten Free Postbiotic Supplement**ForestVibe**$22.87**4.6★**▲ 23%**](https://www.amazon.com/dp/B0FR48L3PB) [**BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support**BodyBio**$26.33**4.3★**▲ 15%**](https://www.amazon.com/dp/B07KFMSKRD) [**BodyBio Butyrate Calcium Magnesium - Postbiotic for Gut & Digestive Support**BodyBio**$72.83**4.3★**— 1%**](https://www.amazon.com/dp/B0016NHCGA) [**BodyBio Butyrate Sodium- Postbiotic for Gut & Digestive Support**BodyBio**$35.83**4.3★**— 5%**](https://www.amazon.com/dp/B0058A9SF0)
**~~View all trending →~~**
## **What buyers say about sodium butyrate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“One thing this formula does well is clarity”*
**Regulates Digestion**8%
*“Standardized Quality and Easy to Digest,”*
**Advertised Vs Actual Product**8%
*“works as advertised”*
**Value For Money**6%
*“Price point: very affordable”*
**Acid Regulator/Stomach Ache Relief**6%
*“Best for stomach issues”*
**Vitamin**5%
*“This is a new addition to my supplements regimen that has made a monumental difference”*
**Heart Health**5%
*“I feel it Has helped my overall G. I health”*
**Nutritional Content**4%
*“Nutricost is a good mid-range supplement maker”*
**Side Effects**4%
*“It does not feel harsh or cause urgency like some other digestive supplements”*
**Efficiency**4%
*“its been effective”*
### **What buyers complain about **
**Smell**23%
*“release the pungent odor”*
**Value For Money**5%
*“Ordered the more expensive brand again”*
**Dosage**4%
*“the problem I have is that multiple capsules were BROKEN when they arrived so the whole bottle stunk horribly”*
**Quality-Overall**4%
*“Poor quality- multiple broken capsules”*
**Vitamin**4%
*“I take many supplements so it's hard to tell if this is working or not”*
**Advertised Vs Actual Product**3%
*“The product is as expected with one glaring exception”*
**Product Condition**3%
*“The item is not new”*
**Size-Overall**2%
*“though certainly not the biggest Ive encountered”*
**Side Effects**2%
*“I still had occasional gas”*
**Functionality-Overall**2%
*“THIS BRAND DIDNT WORK”*
### **Top return reasons **
**Magnesium**100%
## **Common questions**
- **Is sodium butyrate profitable to sell on Amazon United States?**
- The niche generates $259K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sodium butyrate niche?**
- 5 brands and 10 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sodium butyrate?**
- Top complaints mined from reviews: Smell, Value For Money, Dosage. The return rate is 0.0%.
- **When does demand for sodium butyrate peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the sodium butyrate niche?**
- Listings span $17.28–$72.83; the average listing price is $33.06 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.
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