---
title: "Sobriety Coin — $244K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sobriety-coin"
last_updated: "2026-08-11T03:47:58.730Z"
locale: en
meta:
description: "Niche score 46/100 · $244K/yr market · 509K searches/yr · $16.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $244K/yr market · 509K searches/yr · $16.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sobriety Coin — $244K/yr Amazon US Niche (2026) - Flapen"
---
# **sobriety coin**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 46Growth 27Conversion 37Competition 40Returns 96Price range 60Avg price 78Brand share 41Review moat 74Quality gap 16
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****540.24**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.94–$26.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$244K**
$244K/yr · 509K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sobriety coin is a $244K/yr Amazon United States market (509K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sobriety coin market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$244K–$326K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**15%**
- The Token Shop32% - IELCJJ16% - MilestoneMint11% - Siifert11% - Bright Star Press10% - LParkin5% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/sobriety-coin/trend)
## **Top sobriety coin search terms**
- **sobriety coin**73K/yr-3.3%0.7% conv. - **1 year sobriety coin**55K/yr+21.9%2.0% conv. - **aa coins**52K/yr-7.3%1.1% conv. - **sobriety chips**50K/yr-6.3%1.2% conv. - **aa chips**39K/yr-4.1%1.9% conv. - **one year sobriety coin**28K/yr+10.3%2.2% conv. - **1 year aa coin**22K/yr+27.5%2.6% conv. - **aa medallions**26K/yr-6.8%0.5% conv. - **sobriety coins**22K/yr-11.8%0.9% conv. - **1 year sober coin**17K/yr+22.9%2.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/sobriety-coin/search-terms)
## **Top sobriety coin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$49K30%$73K40%$98K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black AA Coin Holder Keychain for Sobriety Chip Medallions Recovery Tokens**The Token Shop**$6.94**4.6★2,192 rev](https://www.amazon.com/dp/B09GP385W9) [2**IELCJJ Premium Leather Coin Holder - Handmade Sobriety AA Coins Chip Keychain - Displays Both Sides of Sober Token Medallion Pet Challenge Coin - Black Waterproof Scratchproof Soft PVC Key Ring**IELCJJ**$9.89**4.7★457 rev](https://www.amazon.com/dp/B0D1QPYJY9) [3**SET of 12 Recovery AA Medallion / Coins BSP 24hr-11mo Commemorative**Bright Star Press**$11.74**4.6★1,808 rev](https://www.amazon.com/dp/B00GTUTZA6) [4**Siifert 12 Pcs Aa Chips and Medallions Sobriety Recovery Monthly Chips 24hr Newcomer 1-11 Months Aa Tokens Medallion (Classic)**Siifert**$13.33**4.8★83 rev](https://www.amazon.com/dp/B0DQ49T6RP) [5**MilestoneMint 1 Year Sobriety Coin Tree of Life AA Coins and Medallions**MilestoneMint**$21.95**4.9★1,316 rev](https://www.amazon.com/dp/B0D5DSYTNF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yin Yang Balance Sobriety Coin - to Thine Own Self Be True Wolf AA Coins - Addiction Recovery AA Chips and Medallions - Celebrate 1-65 Sober Living Clean Alcoholics Anonymous Gifts for Men Women**IELCJJ**$20.50**35 rev7mo ago](https://www.amazon.com/dp/B0G69M3YLK) [**Golden Flow Sand 1 Year Sobriety Coin - Lunar Guardian Recovery AA Coins - Mountain Addiction Sober AA Chips and Medallions - Celebrate Living Clean Alcoholics Anonymous Token Gifts for Men Women**IELCJJ**$20.56**39 rev8mo ago](https://www.amazon.com/dp/B0G3W71CX8) [**Blueweenly 14 Pcs Aa Sobriety Coins Set - 24 Hour Newcomer & 1-11 Month Recovery Chips Sober Anniversary Tokens Bulk Sobriety Gifts for Men and Women(Tree)**Blueweenly**$26.56**66 rev1y ago](https://www.amazon.com/dp/B0F89TF72X) [**Blueweenly 14 Pcs Aa Sobriety Coins Set - 24 Hour Newcomer & 1-11 Month Recovery Chips Sober Anniversary Tokens Bulk Sobriety Gifts for Men and Women(Phoenix)**Blueweenly**$26.85**66 rev1y ago](https://www.amazon.com/dp/B0F89TSQJG) [**Vitalway Victory Path 1 Year Sobriety Coin One Year AA Recovery Chips**Vitalway**$10.16**247 rev1y ago](https://www.amazon.com/dp/B0DQXL6P2P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IELCJJ Premium Leather Coin Holder - Handmade Sobriety AA Coins Chip Keychain - Displays Both Sides of Sober Token Medallion Pet Challenge Coin - Black Waterproof Scratchproof Soft PVC Key Ring**IELCJJ**$9.89**4.7★**▲ 154%**](https://www.amazon.com/dp/B0D1QPYJY9) [**Yin Yang Balance Sobriety Coin - to Thine Own Self Be True Wolf AA Coins - Addiction Recovery AA Chips and Medallions - Celebrate 1-65 Sober Living Clean Alcoholics Anonymous Gifts for Men Women**IELCJJ**$20.50**4.9★**▲ 128%**](https://www.amazon.com/dp/B0G69M3YLK) [**Golden Flow Sand 1 Year Sobriety Coin - Lunar Guardian Recovery AA Coins - Mountain Addiction Sober AA Chips and Medallions - Celebrate Living Clean Alcoholics Anonymous Token Gifts for Men Women**IELCJJ**$20.56**4.7★**▲ 116%**](https://www.amazon.com/dp/B0G3W71CX8) [**Black AA Coin Holder Keychain for Sobriety Chip Medallions Recovery Tokens**The Token Shop**$6.94**4.6★**▲ 59%**](https://www.amazon.com/dp/B09GP385W9) [**Vitalway Victory Path 1 Year Sobriety Coin One Year AA Recovery Chips**Vitalway**$10.16**4.8★**▲ 41%**](https://www.amazon.com/dp/B0DQXL6P2P)
**~~View all trending →~~**
## **What buyers say about sobriety coin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Beautiful quality”*
**Advertised Vs Actual Product**10%
*“Exactly as described”*
**Color**9%
*“bright colors”*
**Gifting Purpose**8%
*“A nice gift”*
**Value For Money**8%
*“Reasonable price”*
**Size-Overall**7%
*“Perfect fit”*
**Design-Overall**5%
*“Well crafted”*
**Leather Quality**3%
*“Plus, it is in genuine leather, giving it durability as well as a bit more class”*
**Ease Of Use**3%
*“Keep it simple”*
**Durability**3%
*“It is very durable”*
### **What buyers complain about **
**Quality-Overall**14%
*“Very low quality”*
**Size-Overall**12%
*“Too large”*
**Leather Quality**12%
*“It's kind of pricey byt it's real leather”*
**Value For Money**8%
*“This was more expensive”*
**Durability**7%
*“Was great at first then started ripping and getting cloudy”*
**Print Quality**6%
*“The stamp is different”*
**Locking Mechanism**5%
*“Snap opens too easily causing loss of coin”*
**Stretchability/Expandability/Elasticity**5%
*“Will stretch out”*
**Product Condition**2%
*“I think I may have gotten a used product- the protective wrapping was off”*
**Strength**2%
*“It was not sturdy enough”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**9%
**Material Quality**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Color**2%
**Leather Quality**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is sobriety coin profitable to sell on Amazon United States?**
- The niche generates $244K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sobriety coin niche?**
- 11 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in sobriety coin?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Leather Quality. The return rate is 0.8%.
- **When does demand for sobriety coin peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the sobriety coin niche?**
- Listings span $6.94–$26.95; the average listing price is $16.29 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.
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