---
title: "Soap Flakes — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/soap-flakes"
last_updated: "2026-08-11T02:36:42.313Z"
locale: en
meta:
description: "Niche score 43/100 · $133K/yr market · 233K searches/yr · $14.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $133K/yr market · 233K searches/yr · $14.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soap Flakes — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **soap flakes**
**Skip it**
A concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 43Conversion 50Competition 22Returns 99Price range 65Avg price 69Brand share 32Review moat 22Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.05–$35.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+14.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$133K**
$133K/yr · 233K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,721**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, soap flakes is a $133K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soap flakes market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$142K–$178K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#459**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **31%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**245**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**9%**
- My Brand38% - Generic19% - ZOTE14% - LA CORONA7% - Arm & Hammer7% - La Corona5% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +14.2% search growth over the last 90 days.
7K5KBlack Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/soap-flakes/trend)
## **Top soap flakes search terms**
- **zote soap flakes**155K/yr+13.4%4.4% conv. - **zote flakes**27K/yr+25.1%3.9% conv. - **jabon zote rayado**15K/yr+37.1%1.9% conv. - **zote laundry flakes**15K/yr+25.3%4.0% conv. - **zote laundry soap flakes**9K/yr-17.9%3.6% conv. - **zote flakes soap laundry**7K/yr+9.9%4.0% conv. - **jabon zote flakes**4K/yr-25.2%3.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/soap-flakes/search-terms)
## **Top soap flakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$27K30%$40K40%$53K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jabon Zote Blanco Laundry Flakes Pack of 3**My Brand**$15.08**4.7★760 rev](https://www.amazon.com/dp/B092NPYLQ3) [2**Flake Original Scent Laundry Detergent 17.6 oz & White Laundry Soap 14oz ZOTE - Soap Flakes for Standard & HE Washers - Low Suds Color Safe Easy-Dissolve Formula**Generic**$17.52**4.6★102 rev](https://www.amazon.com/dp/B0DHMWYJ1Q) [3**Zote White Laundry Soap Flakes 250g 5 Pack**LA CORONA**$24.09**4.9★28 rev](https://www.amazon.com/dp/B0GD2TW9X6) [4**Church & Dwight Co 03020 Arm & Hammer Super Washing Soda**Arm & Hammer**$5.14**4.8★56,004 rev](https://www.amazon.com/dp/B0029XNTEU) [5**Zote Laundry Soap Bar - Stain Remover - Catfish Bait - Pink 3 Bars-7 Oz (200g) Each**ZOTE**$5.61**4.6★3,895 rev](https://www.amazon.com/dp/B005ZZ9KVA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zote White Laundry Soap Flakes 250g 5 Pack**LA CORONA**$24.09**28 rev6mo ago](https://www.amazon.com/dp/B0GD2TW9X6) [**Soap Zote Fine Flakes (Landry Flakes) 250 gr.**La Corona**$19.99**4 rev1y ago](https://www.amazon.com/dp/B078Y5SV74) [**Flake Original Scent Laundry Detergent 17.6 oz & White Laundry Soap 14oz ZOTE - Soap Flakes for Standard & HE Washers - Low Suds Color Safe Easy-Dissolve Formula**Generic**$17.52**102 rev1y ago](https://www.amazon.com/dp/B0DHMWYJ1Q) [**Jabon Zote Blanco Laundry Flakes (6)**My Brand**$35.11**24 rev5y ago](https://www.amazon.com/dp/B0B5VTK7DX) [**Jabon Zote Blanco Laundry Flakes Pack of 3**My Brand**$15.08**760 rev5y ago](https://www.amazon.com/dp/B092NPYLQ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soap Zote Fine Flakes (Landry Flakes) 250 gr.**La Corona**$19.99**3.6★**▲ 269%**](https://www.amazon.com/dp/B078Y5SV74) [**Zote White Laundry Soap Flakes 250g 5 Pack**LA CORONA**$24.09**4.9★**▲ 89%**](https://www.amazon.com/dp/B0GD2TW9X6) [**Jabon Zote Blanco Laundry Flakes (6)**My Brand**$35.11**4.9★**▲ 76%**](https://www.amazon.com/dp/B0B5VTK7DX) [**Flake Original Scent Laundry Detergent 17.6 oz & White Laundry Soap 14oz ZOTE - Soap Flakes for Standard & HE Washers - Low Suds Color Safe Easy-Dissolve Formula**Generic**$17.52**4.6★**▲ 76%**](https://www.amazon.com/dp/B0DHMWYJ1Q) [**Jabon Zote Blanco Finas Escamas Para Lavadora (Laundry Flakes for Washiing Machines) 17.6 Oz. (Pack of 1)**Zote**$8.36**4.7★**▲ 56%**](https://www.amazon.com/dp/B00CLG35F8)
**~~View all trending →~~**
## **What buyers say about soap flakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Great scent”*
**Ease Of Cleaning**15%
*“Cleans great”*
**Quality-Overall**11%
*“Good amount of product”*
**Value For Money**10%
*“Very affordable”*
**Washability**8%
*“Great Boost to your wash”*
**Efficiency**6%
*“Works well as a booster”*
**Cleansing**5%
*“It boosts cleaning performance”*
**Advertised Vs Actual Product**3%
*“Accurate description”*
**Ease Of Use**3%
*“This was so handy”*
**Color**2%
*“I like the all natural”*
### **What buyers complain about **
**Smell**30%
*“Its not Unscented like it says”*
**Stain Resistance**9%
*“Stain litter”*
**Washability**5%
*“Not sure if this adds much to the wash”*
**Ease Of Cleaning**3%
*“I don't see any special cleaning power”*
**Value For Money**3%
*“Too pricey”*
**Leak-Proof**3%
*“BUT it spilled during delivery”*
**De-Grease**2%
*“Take grease out of clothes”*
**Functionality-Overall**2%
*“Doesn't work”*
**Residue**2%
*“It also leaves my clothes with a grainy-type residue”*
**Color**2%
*“whiter than we ever thought possible”*
### **Top return reasons **
**Leak-Proof**36%
**Smell**26%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Size-Overall**4%
**Functionality-Overall**3%
**Stain Resistance**3%
**Contamination**2%
**Color**1%
**Solubility**1%
## **Common questions**
- **Is soap flakes profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the soap flakes niche?**
- 9 brands and 245 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in soap flakes?**
- Top complaints mined from reviews: Smell, Stain Resistance, Washability. The return rate is 0.1%.
- **When does demand for soap flakes peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the soap flakes niche?**
- Listings span $4.05–$35.11; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 8,721 reviews — the moat a new listing must climb.
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