---
title: "Snoopy Wrapping Paper — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/snoopy-wrapping-paper"
last_updated: "2026-08-11T06:52:45.332Z"
locale: en
meta:
description: "Niche score 39/100 · $98K/yr market · 193K searches/yr · $15.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $98K/yr market · 193K searches/yr · $15.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Snoopy Wrapping Paper — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **snoopy wrapping paper**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 27Conversion 42Competition 19Returns 97Price range 71Avg price 75Brand share 11Review moat 77Quality gap 21
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****461.38**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.07**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.12–$37.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$98K**
$98K/yr · 193K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, snoopy wrapping paper is a $98K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **snoopy wrapping paper market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$90K–$121K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,638**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**3%**
- Hallmark58% - American Greetings28% - Peanuts3% - Berkshire Blanket3% - Dayspring3% - Concept One2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 20.3×
[**Open Trend **](https://flapen.com/research/us/health-household/snoopy-wrapping-paper/trend)
## **Top snoopy wrapping paper search terms**
- **snoopy wrapping paper**59K/yr+2.8%3.9% conv. - **snoopy birthday bag**7K/yr+9.5%4.3% conv. - **snoopy wrapping paper birthday**6K/yr+9.3%7.6% conv. - **peanuts gift bag**6K/yr-1.6%4.5% conv. - **peanuts wrapping paper**16K/yr+4.6%4.7% conv. - **snoopy gift wrap**5K/yr+41.7%2.8% conv. - **snoopy birthday wrapping paper**4K/yr-42.2%6.0% conv. - **charlie brown wrapping paper**7K/yr+10.3%4.3% conv. - **snoopy christmas wrapping paper**24K/yr+6.7%0.8% conv. - **wrapping paper snoopy**5K/yr+9.2%2.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/snoopy-wrapping-paper/search-terms)
## **Top snoopy wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$29K40%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hallmark Peanuts Wrapping Paper Rolls for Birthdays Easter Christmas (Set of 3 Rolls: 60 Sq. Ft. Total) Snoopy Charlie Brown Woodstock Green Blue Red**Hallmark**$16.76**4.8★48 rev](https://www.amazon.com/dp/B0DS2Z6Y8Y) [2**American Greetings 40 sq. ft. Reversible Peanuts Wrapping Paper for Birthday (1 Roll 30 in. x 192 in.)**American Greetings**$17.00**4.8★72 rev](https://www.amazon.com/dp/B0F3PHWKBH) [3**Hallmark Peanuts 13 Large Gift Bag with Tissue Paper (Rainbow Snoopy Charlie Brown Linus Lucy) for Birthdays Christmas Fans**Hallmark**$7.08**4.9★438 rev](https://www.amazon.com/dp/B0DVBTYY6C) [4**American Greetings 40 sq. ft. Reversible Peanuts Wrapping Paper for All Occasions (1 Roll 30 in. x 192 in.)**American Greetings**$16.74**4.8★72 rev](https://www.amazon.com/dp/B0F3PHKB61) [5**Hallmark Peanuts Gift Bag Bundle (2 Bags: 1 Large 13 1 XL 15) Snoopy and Woodstock for Fathers Day Birthdays Summer Camp**Hallmark**$9.00**4.9★438 rev](https://www.amazon.com/dp/B0C47LBFY7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Snoopy Tote Bag Set - Bundle with Large Peanuts Reusable Tote Bag Plus Stickers More | Snoopy and Woodstock Grocery Bag for Kids Adults**Peanuts**$8.95**5 rev3mo ago](https://www.amazon.com/dp/B0GV1YG1FP) [**Snoopy Tote Bag Set - Bundle with 12x3x10 Double Sided Peanuts Tote Bag Plus Decals More | Snoopy Reusable Bag for Groceries**Peanuts**$8.90**5 rev3mo ago](https://www.amazon.com/dp/B0GV1X1BP6) [**Berkshire Peanuts Wearable Throw Snoopy Print PrimaLush Plush Shawl Blanket Cozy & Stylish Wrap for Lounging Travel or Gifting 58 x 64 Snoopys Nighttime Blanket Stars Blush**Berkshire Blanket**$32.66**86 rev11mo ago](https://www.amazon.com/dp/B0FM855Y1P) [**Berkshire Peanuts Wearable Throw Snoopy Print PrimaLush Plush Shawl Blanket Cozy & Stylish Wrap for Lounging Travel or Gifting 58 x 64 Snoopys Cuddly Dreams White**Berkshire Blanket**$33.65**86 rev11mo ago](https://www.amazon.com/dp/B0FM88S827) [**American Greetings 40 sq. ft. Reversible Peanuts Wrapping Paper for Birthday (1 Roll 30 in. x 192 in.)**American Greetings**$17.00**72 rev1y ago](https://www.amazon.com/dp/B0F3PHWKBH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snoopy Tote Bag Set - Bundle with Large Peanuts Reusable Tote Bag Plus Stickers More | Snoopy and Woodstock Grocery Bag for Kids Adults**Peanuts**$8.95**4.8★**▲ 826%**](https://www.amazon.com/dp/B0GV1YG1FP) [**Snoopy Tote Bag Set - Bundle with 12x3x10 Double Sided Peanuts Tote Bag Plus Decals More | Snoopy Reusable Bag for Groceries**Peanuts**$8.90**3.6★**▲ 819%**](https://www.amazon.com/dp/B0GV1X1BP6) [**Berkshire Peanuts Wearable Throw Snoopy Print PrimaLush Plush Shawl Blanket Cozy & Stylish Wrap for Lounging Travel or Gifting 58 x 64 Snoopys Nighttime Blanket Stars Blush**Berkshire Blanket**$32.66**4.7★**▲ 815%**](https://www.amazon.com/dp/B0FM855Y1P) [**Concept One Peanuts Mini Backpack Small Travel Bag for Men and Women Snoopy 9 Inch**Concept One**$37.18**4.2★**▲ 758%**](https://www.amazon.com/dp/B081PW7YMP) [**Berkshire Peanuts Wearable Throw Snoopy Print PrimaLush Plush Shawl Blanket Cozy & Stylish Wrap for Lounging Travel or Gifting 58 x 64 Snoopys Cuddly Dreams White**Berkshire Blanket**$33.65**4.7★**▲ 660%**](https://www.amazon.com/dp/B0FM88S827)
**~~View all trending →~~**
## **What buyers say about snoopy wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“construction is excellent”*
**Strength**9%
*“Solid bag”*
**Value For Money**9%
*“Cute card worth getting the price is good”*
**Design-Overall**7%
*“The design was cute”*
**Advertised Vs Actual Product**7%
*“Exactly as expected”*
**Comfort-Overall**7%
*“Comfy”*
**Adhesion/Stickiness**5%
*“They have a good stick to them”*
**Durability**5%
*“and the bag was very durable and sturdy”*
**Soft Feel**5%
*“Super soft and comfortable”*
**Thickness**5%
*“Strong, thick wrap”*
### **What buyers complain about **
**Size-Overall**36%
*“Larger than looks”*
**Strap/String Quality**13%
*“it literally ripped from the actual strap”*
**Durability**10%
*“Not durable at all”*
**Instructions/User Manual/Troubleshooting**8%
*“No instructiond for adding greeting”*
**Quality-Overall**7%
*“Not very well made”*
**Value For Money**5%
*“VERY CHEAP”*
**Print Quality**4%
*“the printed image started to fade almost immediately”*
**Handle Quality**4%
*“Handle came torned”*
**Adhesion/Stickiness**4%
*“One of the stickers arrived feeling sticky on the surface”*
**Material Quality**2%
*“Flimsy material”*
### **Top return reasons **
**Size-Overall**43%
**Strap/String Quality**16%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**3%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Product Condition**2%
**Color**2%
**Material Quality**2%
## **Common questions**
- **Is snoopy wrapping paper profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the snoopy wrapping paper niche?**
- 8 brands and 21 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in snoopy wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 0.6%.
- **When does demand for snoopy wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 20.3× the quietest.
- **What does it cost to enter the snoopy wrapping paper niche?**
- Listings span $6.12–$37.18; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.
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