---
title: "Smoky Quartz — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/smoky-quartz"
last_updated: "2026-08-11T03:47:21.988Z"
locale: en
meta:
description: "Niche score 53/100 · $134K/yr market · 152K searches/yr · $31.50 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $134K/yr market · 152K searches/yr · $31.50 avg price. Soft demand (-11.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Smoky Quartz — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **smoky quartz**
**Worth a look**
Shows a sweet-spot price point ($31.50 avg), but soft demand (-11.4% this quarter) keeps it on the watch list.
Market size 30Growth 19Conversion 35Competition 73Returns 92Price range 27Avg price 95Brand share 81Review moat 79Quality gap 40
**Avg price**
**Incredible****$31.50**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****418.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$134K**
$134K/yr · 152K searches
**Price range**
**Okay****$5.66–$318.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, smoky quartz is a $134K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smoky quartz market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$126K–$158K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#1,499**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**54%**
Top 20: 95%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**42%**
- Erliway17% - MINERALUNIVERSE14% - Amazing Gemstone10% - JewelryPalace6% - WUYOUSHI6% - ElisaJewelryArt4%
## **Demand**
Weekly Amazon search volume, last 23 weeks — -11.4% search growth over the last 90 days.
3K2KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/smoky-quartz/trend)
## **Top smoky quartz search terms**
- **smoky quartz**66K/yr-2.3%2.9% conv. - **smoky quartz necklace**24K/yr+3.8%0.5% conv. - **smoky quartz crystal**27K/yr-24.8%3.5% conv. - **smoky quartz jewelry**20K/yr-23.7%0.3% conv. - **smokey quartz**7K/yr+8.3%4.0% conv. - **cuarzo ahumado**9K/yr-57.2%1.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/smoky-quartz/search-terms)
## **Top smoky quartz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MINERALUNIVERSE 1/2 LB Smoky Quartz Rough Stones - Bulk Smoky Quartz Crystal - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing**MINERALUNIVERSE**$11.28**4.6★158 rev](https://www.amazon.com/dp/B094BK46F2) [2**Smoky Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**$5.96**4.2★126 rev](https://www.amazon.com/dp/B0C1NWFQRN) [3**WUYOUSHI 1PCS Smoky Quartz Natural Crystal Towers2.75-3.54 Healing Crystal Wand 6 Faceted Chakra Reiki Meditation Therapy**WUYOUSHI**$9.84**4.7★91 rev](https://www.amazon.com/dp/B0B6ZJLBFQ) [4**Amazing Gemstone Smoky Quartz Raw Crystals and Healing Stones Natural Rocks for Tumbling and DIY Raw Stones and Crystals (1 Piece)**Amazing Gemstone**$5.66**4.3★34 rev](https://www.amazon.com/dp/B0CQYGSHRX) [5**JewelryPalace Huge Oval Shape 5.7ct Genuine Smoky Quartz Cocktail Rings for Her 14K White Gold Plated 925 Sterling Silver Ring for Women Natural Gemstone Jewelry Sets Rings 8**JewelryPalace**$26.46**4.5★312 rev](https://www.amazon.com/dp/B07MSLCBTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DUQGUHO Smoky Quartz Crystals Healing Crystal Stones Set Natural Crystals Bulk Irregular Stones 0.45 lbs**DUQGUHO**$14.45**917 rev11mo ago](https://www.amazon.com/dp/B0FFGWWMJL) [**Anima Premium Protection Healing Crystals Set for Energy Shielding - Large Raw Obsidian Black Tourmaline Labradorite Smoky Quartz & Selenite Bar - Wooden Gift Box and Guide Booklet Included**Anima**$25.63**231 rev1y ago](https://www.amazon.com/dp/B0F6CTMCBB) [**BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry**BONNY BOXX**$7.68**1,403 rev1y ago](https://www.amazon.com/dp/B0F2SG4KXR) [**Erliway Smoky Quartz Healing Crystal Stones 1.25-2.0 Large Reiki Healing Gemstones Natural Tumbled Polished Stones for Energy Witchcraft Therapy Meditation**Erliway**$5.94**12 rev1y ago](https://www.amazon.com/dp/B0DYP4CNX5) [**Smoky Quartz Crystal Cluster Large Quartz Crystal Cluster Natural Healing Stones Crystal Quartz Cluster Natural Crystal Quartz Stones for Relaxation Crystal Quartz Cluster**DUKIZA**$32.90**23 rev2y ago](https://www.amazon.com/dp/B0D8Y34PZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ElisaJewelryArt Natural Raw Point Smoky Quartz Crystal Pendant Necklace | Handmade Genuine Gemstone Necklace with Black Onyx Beads & Hematite Spacers | Adjustable Unisex Grounding Jewelry Gift**ElisaJewelryArt**$33.99**5.0★**▲ 281%**](https://www.amazon.com/dp/B0B7VGNMH5) [**Natural Smoky Quartz Beaded Choker Necklace | 8mm Handmade Gemstone Jewelry | Scorpio Zodiac Chakra Crystal | Grounding Protection Calm Energy Brown Crystal Necklace Gift for Women & Men**ElisaJewelryArt**$39.00**5.0★**▲ 259%**](https://www.amazon.com/dp/B0C8DK3RML) [**BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry**BONNY BOXX**$7.68**4.5★**▲ 254%**](https://www.amazon.com/dp/B0F2SG4KXR) [**Shop LC 925 Sterling Silver Smoky Quartz Ring for Women Size - 7**SHOP LC DELIVERING JOY**$19.81**4.3★**▲ 207%**](https://www.amazon.com/dp/B07JKMDHBJ) [**JewelryPalace Huge Oval Shape 5.7ct Genuine Smoky Quartz Cocktail Rings for Her 14K White Gold Plated 925 Sterling Silver Ring for Women Natural Gemstone Jewelry Sets Rings 8**JewelryPalace**$26.46**4.5★**▲ 193%**](https://www.amazon.com/dp/B07MSLCBTC)
**~~View all trending →~~**
## **What buyers say about smoky quartz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“a good quality ring”*
**Value For Money**9%
*“Great for the price smoky quartz”*
**Color**9%
*“The colors are perfect, very sturdy & great price”*
**Size-Overall**8%
*“Fits”*
**Advertised Vs Actual Product**7%
*“Exactly as advertised”*
**Gifting Purpose**6%
*“great gift”*
**Strength**4%
*“Solid”*
**Precious Gemstone**3%
*“Beautiful stone”*
**Energy Level**3%
*“Nice energy”*
**Metal Authenticity**2%
*“Brown Ring lovely”*
### **What buyers complain about **
**Size-Overall**17%
*“the stones are pretty big”*
**Durability**8%
*“Broke after about two months”*
**Color**7%
*“I was not happy as the quartz should be more brown for the smoky”*
**Quality-Overall**6%
*“not well made”*
**Chain/Key Quality**6%
*“The chain is a mess”*
**Advertised Vs Actual Product**5%
*“Product picture doesnt reflect product actual color”*
**Value For Money**5%
*“Absolutely not worth the price for a basic quartz point”*
**Metal Authenticity**5%
*“This was a tiny stone at best”*
**Fastener Quality**5%
*“Clasp is too small to open”*
**Defective Material/Parts**2%
*“Defective”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**16%
**Color**14%
**Quality-Overall**6%
**Functionality-Overall**3%
**Chain/Key Quality**2%
**Minerals**2%
**Defective Material/Parts**2%
**Material Quality**2%
**Wrist Fit**2%
## **Common questions**
- **Is smoky quartz profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the smoky quartz niche?**
- 25 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in smoky quartz?**
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 1.1%.
- **What does it cost to enter the smoky quartz niche?**
- Listings span $5.66–$318.73; the average listing price is $31.50 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.
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