---
title: "Trend — smell - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/smell/trend"
last_updated: "2026-08-11T08:42:57.921Z"
locale: en
meta:
  description: "Niche score 56/100 · $191K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $191K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — smell - Flapen"
---

# **smell**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 34Conversion 24Competition 90Returns 98Price range 83Avg price 85Brand share 54Review moat 15Quality gap 53

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****$19.09**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$1.90–$92.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$191K**

$191K/yr · 532K searches

**Growth**

**Okay****+7.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****23,017.76**

avg incumbent reviews — the moat a new listing must climb

## Trend