---
title: "Smart Toothbrush — $433K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/smart-toothbrush"
last_updated: "2026-08-11T02:35:20.261Z"
locale: en
meta:
description: "Niche score 48/100 · $433K/yr market · 336K searches/yr · $77.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $433K/yr market · 336K searches/yr · $77.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smart Toothbrush — $433K/yr Amazon US Niche (2026) - Flapen"
---
# **smart toothbrush**
**Skip it**
Weak search conversion (1.7%) — this niche doesn't clear our bar today.
Market size 57Growth 23Conversion 21Competition 72Returns 69Price range 30Avg price 83Brand share 30Review moat 22Quality gap 62
**Avg price**
**Great****$77.52**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$433K**
$433K/yr · 336K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$9.81–$289.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,459.9**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, smart toothbrush is a $433K/yr Amazon United States market (336K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart toothbrush market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$620K–$775K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 78%
**Open market**
**10%**
- usmile37% - Oral-B37% - Feno5% - Aquasonic4% - Colgate4% - ELOTAME3% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/health-household/smart-toothbrush/trend)
## **Top smart toothbrush search terms**
- **smart toothbrush**65K/yr+12.8%0.8% conv. - **usmile**42K/yr-2.2%3.2% conv. - **hum toothbrush**39K/yr-11.1%0.8% conv. - **oral b genius**28K/yr+17.2%1.2% conv. - **oral b genius x**39K/yr-5.1%1.4% conv. - **usmile toothbrush**20K/yr-8.2%3.1% conv. - **oral b genius x electric toothbrush**14K/yr-18.7%2.4% conv. - **colgate hum**14K/yr-18.1%1.2% conv. - **smart toothbrush with app**8K/yr+13.4%0.1% conv. - **oral-b genius x**12K/yr-26.9%1.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/smart-toothbrush/search-terms)
## **Top smart toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$13K6%$26K9%$39K12%$52K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Genius X Limited Rechargeable Electric Toothbrush with 1 Replacement Brush Head Travel Case Midnight Black**Oral-B**$85.69**4.4★9,562 rev](https://www.amazon.com/dp/B084PPRXB5) [2**usmile C10 Portable Water Flosser for Travel 95-Day Battery 4 Modes 360 Nozzle 180ml Tank IPX7 Waterproof Dentist-Recommended for Braces Implants & Sensitive Gums (Blue)**usmile**$61.79**4.5★1,224 rev](https://www.amazon.com/dp/B0DXKJ63CN) [3**usmile Y10 PRO Rechargeable Electric Toothbrush with Smart Display Missed Spot Detection Pressure Sensor 180-Day Battery Life IPX8 Waterproof Travel-Friendly with 2 Brush Heads**usmile**$78.37**4.4★326 rev](https://www.amazon.com/dp/B0D31TCH66) [4**Oral-B Genius X Limited Rechargeable Electric Toothbrush with 1 Replacement Brush Head Travel Case White**Oral-B**$82.24**4.4★9,562 rev](https://www.amazon.com/dp/B084PPQ7NF) [5**Feno Smartbrush Electric Toothbrush for Adults Oscillating Rechargeable**Feno**$276.07**3.9★194 rev](https://www.amazon.com/dp/B0F32L1MCQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads**yeklike**$29.06**144 rev2mo ago](https://www.amazon.com/dp/B0GSVZJCLC) [**ELOTAME Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable**ELOTAME**$29.76**33 rev3mo ago](https://www.amazon.com/dp/B0GT2GY97S) [**usmile C30 Cordless Water Flosser 300ml Large Tank 5 Pressure Levels Deep Clean S-Shaped Nozzles for Braces & Sensitive Gums USB-C Rechargeable IPX7 Waterproof Portable Travel & Home Use(Pink)**usmile**$69.44**144 rev5mo ago](https://www.amazon.com/dp/B0GL88V416) [**usmile P10S Sonic Electric Toothbrush 3 Modes Deep Clean & Whitening 180-Day Battery Life Cushioned Gum-Care Brush Head for Sensitive Teeth Smart Timer 2 Brush Heads (Blue)**usmile**$38.94**325 rev5mo ago](https://www.amazon.com/dp/B0GHRBR9R8) [**usmile P10S Sonic Electric Toothbrush 3 Modes Deep Clean & Whitening 180-Day Battery Life Cushioned Gum-Care Brush Head for Sensitive Teeth Smart Timer 2 Brush Heads (White)**usmile**$40.37**325 rev5mo ago](https://www.amazon.com/dp/B0GHRDNP7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**usmile C30 Cordless Water Flosser 300ml Large Tank 5 Pressure Levels Deep Clean S-Shaped Nozzles for Braces & Sensitive Gums USB-C Rechargeable IPX7 Waterproof Portable Travel & Home Use(Pink)**usmile**$69.44**4.8★**▲ 411%**](https://www.amazon.com/dp/B0GL88V416) [**ELOTAME Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable**ELOTAME**$29.76**3.2★**▲ 408%**](https://www.amazon.com/dp/B0GT2GY97S) [**yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads**yeklike**$29.06**4.3★**▲ 407%**](https://www.amazon.com/dp/B0GSVZJCLC) [**usmile C10 Portable Water Flosser for Travel 95-Day Battery 4 Modes 360 Nozzle 180ml Tank IPX7 Waterproof Dentist-Recommended for Braces Implants & Sensitive Gums(Purple)**usmile**$62.63**4.5★**▲ 353%**](https://www.amazon.com/dp/B0GBWGJRCY) [**usmile P10S Sonic Electric Toothbrush 3 Modes Deep Clean & Whitening 180-Day Battery Life Cushioned Gum-Care Brush Head for Sensitive Teeth Smart Timer 2 Brush Heads (Blue)**usmile**$38.94**4.6★**▲ 292%**](https://www.amazon.com/dp/B0GHRBR9R8)
**~~View all trending →~~**
## **What buyers say about smart toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“The build quality is great”*
**Value For Money**14%
*“Excellent value”*
**Charging**7%
*“Easy charging”*
**Ease Of Use**6%
*“Easy to hold”*
**Tooth Brightening**6%
*“My teeth are whiter as well”*
**Ease Of Cleaning**5%
*“cleans really nicely”*
**Battery Life**5%
*“Battery life is long”*
**Advertised Vs Actual Product**4%
*“As described”*
**Cleansing**4%
*“so clean”*
**Efficiency**4%
*“mine performs well”*
### **What buyers complain about **
**Charging**19%
*“Charging issues”*
**Durability**18%
*“Broke Quickly”*
**Battery Life**6%
*“Bad Battery Life”*
**Quality-Overall**5%
*“Bad quality”*
**Value For Money**5%
*“Expensive”*
**Ease Of Use**4%
*“Difficult to use”*
**Ease Of Cleaning**4%
*“Does not clean”*
**Size-Overall**4%
*“Cord is too short”*
**Functionality-Overall**3%
*“But it hardly works”*
**Design-Overall**2%
*“Handle badly designed”*
### **Top return reasons **
**Charging**21%
**Functionality-Overall**14%
**Value For Money**11%
**Size-Overall**10%
**Advertised Vs Actual Product**8%
**Product Condition**5%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Color**2%
**Ease Of Cleaning**2%
## **Common questions**
- **Is smart toothbrush profitable to sell on Amazon United States?**
- The niche generates $433K/yr across 40 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the smart toothbrush niche?**
- 13 brands and 98 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in smart toothbrush?**
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 2.2%.
- **When does demand for smart toothbrush peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the smart toothbrush niche?**
- Listings span $9.81–$289.52; the average listing price is $77.52 (sweet spot $15–$100). The average incumbent carries 9,460 reviews — the moat a new listing must climb.
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