---
title: "Search terms — smart lotion - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/smart-lotion/search-terms"
last_updated: "2026-08-11T20:50:02.058Z"
locale: en
meta:
  description: "Niche score 53/100 · $133K/yr market · 116K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $133K/yr market · 116K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — smart lotion - Flapen"
---

# **smart lotion**

**Worth a look**

Shows low returns (0.4%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Market size 30Growth 60Conversion 69Competition 24Returns 98Price range 75Avg price 83Brand share 37Review moat 27Quality gap 58

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.62–$40.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+35.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$133K**

$133K/yr · 116K searches

**Review moat**

**Okay****3,823.33**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

## Search terms