---
title: "Search terms — small multivitamins easy to swallow - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/small-multivitamins-easy-to-swallow/search-terms"
last_updated: "2026-08-11T07:14:50.120Z"
locale: en
meta:
  description: "Niche score 45/100 · $519K/yr market · 202K searches/yr · $16.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $519K/yr market · 202K searches/yr · $16.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — small multivitamins easy to swallow - Flapen"
---

# **small multivitamins easy to swallow**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 48Conversion 97Competition 0Returns 100Price range 53Avg price 79Brand share 0Review moat 11Quality gap 17

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.52**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$519K**

$519K/yr · 202K searches

**Price range**

**Good****$11.94–$18.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+18.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****29,058.25**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms