[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-small-multivitamins-easy-to-swallow":3,"research-sidebar-rollups":498},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":84,"demand":89,"seasonality":221,"brandShare":222,"products":231,"feedback":268,"searchTerms":413,"related":463,"lastUpdated":34},"f516fcca-5a33-414e-ab5b-94eb6a9207a5","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":29,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":29},519339,201778,1.1581,0.1826,0.1558,1,4.73,29058,16.52,11.94,18.46,4,50000,0.0002,0,"small multivitamins easy to swallow","small-multivitamins-easy-to-swallow","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fsmall-multivitamins-easy-to-swallow","Multivitamins","2026-07-28T18:09:59.081971+00:00",2,34,[],66,40000,10000,12500,660800,826000,81,149,{"score":47,"verdict":48,"components":49},45,"skip",[50,55,58,62,64,66,69,74,77,80],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",61,0.15,519339.44,{"key":56,"score":57,"weight":53,"raw":18},"growth",48,{"key":59,"score":60,"weight":61,"raw":19},"conversion",97,0.1,{"key":63,"score":29,"weight":53,"raw":20},"competition",{"key":65,"score":29,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",17,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",11,0.05,29058.25,{"key":75,"score":76,"weight":61,"raw":28},"returns",100,{"key":78,"score":79,"weight":72,"raw":23},"avgPrice",79,{"key":81,"score":82,"weight":72,"raw":83},"priceRange",53,0.5306748466257669,{"avgRating":85,"medianPrice":86,"medianReturnRate":87,"nichesTracked":88},4.42,24.38,0.0215,115062,{"points":90,"droppedPartialWeek":220},[91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217],{"week":92,"volume":93},"2025-10-05",3434,{"week":95,"volume":96},"2025-10-12",4060,{"week":98,"volume":99},"2025-10-19",3278,{"week":101,"volume":102},"2025-10-26",3211,{"week":104,"volume":105},"2025-11-02",3229,{"week":107,"volume":108},"2025-11-09",4140,{"week":110,"volume":111},"2025-11-16",4845,{"week":113,"volume":114},"2025-11-23",3628,{"week":116,"volume":117},"2025-11-30",3459,{"week":119,"volume":120},"2025-12-07",3577,{"week":122,"volume":123},"2025-12-14",3331,{"week":125,"volume":126},"2025-12-21",3261,{"week":128,"volume":129},"2025-12-28",2951,{"week":131,"volume":132},"2026-01-04",4562,{"week":134,"volume":135},"2026-01-11",4311,{"week":137,"volume":138},"2026-01-18",3908,{"week":140,"volume":141},"2026-01-25",3427,{"week":143,"volume":144},"2026-02-01",3425,{"week":146,"volume":147},"2026-02-08",3519,{"week":149,"volume":150},"2026-02-15",3341,{"week":152,"volume":153},"2026-02-22",3617,{"week":155,"volume":156},"2026-03-01",3808,{"week":158,"volume":159},"2026-03-08",3906,{"week":161,"volume":162},"2026-03-15",3931,{"week":164,"volume":165},"2026-03-22",3717,{"week":167,"volume":168},"2026-03-29",3779,{"week":170,"volume":171},"2026-04-05",3996,{"week":173,"volume":174},"2026-04-12",3871,{"week":176,"volume":177},"2026-04-19",3645,{"week":179,"volume":180},"2026-04-26",3797,{"week":182,"volume":183},"2026-05-03",3703,{"week":185,"volume":186},"2026-05-10",3702,{"week":188,"volume":189},"2026-05-17",4001,{"week":191,"volume":192},"2026-05-24",3671,{"week":194,"volume":195},"2026-05-31",3860,{"week":197,"volume":198},"2026-06-07",3994,{"week":200,"volume":201},"2026-06-14",3984,{"week":203,"volume":204},"2026-06-21",4007,{"week":206,"volume":207},"2026-06-28",5326,{"week":209,"volume":210},"2026-07-05",3816,{"week":212,"volume":213},"2026-07-12",5733,{"week":215,"volume":216},"2026-07-19",6068,{"week":218,"volume":219},"2026-07-26",5314,false,null,{"top":223,"otherBrandCount":29,"otherClickShare":230},[224,227],{"brand":225,"clickShare":226},"Centrum",0.8284,{"brand":228,"clickShare":229},"ONE A DAY",0.1715,0.00009999999999998899,[232,243,252,260],{"asin":233,"title":234,"brand":225,"imageUrl":235,"price":236,"rating":237,"reviews":238,"clickShare90":239,"clickShare360":240,"launchDate":241,"amazonUrl":242},"B08FW3N96T","Centrum Minis Silver Womens Multivitamin Women 50 and Over 280 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DNf2QdtkL.jpg",17.59,4.8,24372,0.6363,0.6,"2020-08-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FW3N96T",{"asin":244,"title":245,"brand":228,"imageUrl":246,"price":24,"rating":247,"reviews":248,"clickShare90":229,"clickShare360":249,"launchDate":250,"amazonUrl":251},"B004XSOJ02","One A Day Womens Petites Multivitamin Supplement with Vitamin A C D E and Zinc for Immune Health Support B Vitamins Biotin Folate (as folic acid) & more Tablet 160 count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yTLGq1p4L.jpg",4.7,37721,0.2175,"2011-04-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004XSOJ02",{"asin":253,"title":254,"brand":225,"imageUrl":255,"price":25,"rating":247,"reviews":256,"clickShare90":257,"clickShare360":258,"launchDate":241,"amazonUrl":259},"B08FVZ3C19","Centrum Minis Silver Multivitamin for Adults 50 and Over 320 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Wyf6UFq0L.jpg",27070,0.1569,0.1405,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FVZ3C19",{"asin":261,"title":262,"brand":225,"imageUrl":263,"price":264,"rating":247,"reviews":256,"clickShare90":265,"clickShare360":266,"launchDate":241,"amazonUrl":267},"B08FWCPBYX","Centrum Minis Silver Mens Multivitamin for Men 50 and Over 280 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nzT-xgOEL.jpg",18.1,0.0352,0.042,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FWCPBYX",{"love":269,"hate":340,"returnReasons":404},[270,277,284,291,298,305,312,319,326,333],{"topic":271,"percentOfMentions":272,"verbatims":273},"Ease Of Chewing\u002FSwallowing",0.2468,[274,275,276],"EASY TO SWALLOW","Easier to swallow","Not difficult yo swallow",{"topic":278,"percentOfMentions":279,"verbatims":280},"Vitamin",0.22899999999999998,[281,282,283],"Great MULTI VITAMIN","Excellent vitamin","Great vitamin supplement",{"topic":285,"percentOfMentions":286,"verbatims":287},"Value For Money",0.1017,[288,289,290],"Good value for money","Good value for the money","Best deal",{"topic":292,"percentOfMentions":293,"verbatims":294},"Size-Overall",0.0834,[295,296,297],"Very Convenient Size","Perfect size","Mini size",{"topic":299,"percentOfMentions":300,"verbatims":301},"Quality-Overall",0.056900000000000006,[302,303,304],"Great Product for most","Good quality","Great product for me",{"topic":306,"percentOfMentions":307,"verbatims":308},"Advertised Vs Actual Product",0.042800000000000005,[309,310,311],"As advertised","As described","Works just as it should",{"topic":313,"percentOfMentions":314,"verbatims":315},"Dosage",0.0354,[316,317,318],"These pills do a very good job","Good option to the full size pills","good value for the number of pills included",{"topic":320,"percentOfMentions":321,"verbatims":322},"Energy Level",0.0218,[323,324,325],"Since taking it consistently, I've noticed improved energy levels and overall well-being","Energy Saver","Very effective helped with energy",{"topic":327,"percentOfMentions":328,"verbatims":329},"Ease Of Use",0.018799999999999997,[330,331,332],"Ease of use","convenient way to purchase","simple to take",{"topic":334,"percentOfMentions":335,"verbatims":336},"Nutritional Content",0.0115,[337,338,339],"so it feels like a simple way to support daily nutrition","I like to think these help keep me alive by meeting some nutritional needs","Great for Daily Nutrition",[341,347,353,359,366,373,379,385,391,398],{"topic":292,"percentOfMentions":342,"verbatims":343},0.2354,[344,345,346],"A bit too large","These are small","Small pills",{"topic":278,"percentOfMentions":348,"verbatims":349},0.1374,[350,351,352],"Ran out of vitamins","Smell like vitamins","Truly have nothing good to say about this vitamin",{"topic":313,"percentOfMentions":354,"verbatims":355},0.056299999999999996,[356,357,358],"Why 75 mg is considered Low","This is a small pill","Totally deceptive on the count. 2 pills needed",{"topic":360,"percentOfMentions":361,"verbatims":362},"Acid Regulator\u002FStomach Ache Relief",0.048799999999999996,[363,364,365],"hurts my stomach","A bit hard on my stomach","Immediately upset my stomach",{"topic":367,"percentOfMentions":368,"verbatims":369},"Ingredients-Overall",0.0391,[370,371,372],"they obscure ingredient list with -000d","VERY Concerning Ingredients","Toxic ingredients",{"topic":285,"percentOfMentions":374,"verbatims":375},0.0313,[376,377,378],"Waste of money","Deceptive pricing","making them considerably more expensive",{"topic":271,"percentOfMentions":380,"verbatims":381},0.024700000000000003,[382,383,384],"I had problems swallowing at one point","harder to swallow","Modeate swallowing issues",{"topic":386,"percentOfMentions":321,"verbatims":387},"Taste-Overall",[388,389,390],"No taste","Small tasteless and they work","It also doesn't have any taste",{"topic":392,"percentOfMentions":393,"verbatims":394},"Side Effects",0.0202,[395,396,397],"Made me nauseous","MADE ME SICK","BEWARE KNOWN SIDE EFFECTS",{"topic":320,"percentOfMentions":399,"verbatims":400},0.018000000000000002,[401,402,403],"No Boost of Energy","so no zest of energy that I could use right about now","I don't know about extra energy or immune support",[405,407,409,411,412],{"reason":278,"pct":406},0.5556,{"reason":313,"pct":408},0.11109999999999999,{"reason":410,"pct":408},"Charging",{"reason":285,"pct":408},{"reason":271,"pct":408},[414,419,424,429,433,438,443,448,453,458],{"term":415,"volume":416,"growthQoq":417,"conversionRate":418},"centrum minis women 50 plus",70987,0.3724,0.2299,{"term":420,"volume":421,"growthQoq":422,"conversionRate":423},"centrum minis",20504,0.0281,0.1516,{"term":425,"volume":426,"growthQoq":427,"conversionRate":428},"centrum silver women 50 plus minis",10138,0.2598,0.1334,{"term":30,"volume":430,"growthQoq":431,"conversionRate":432},10805,-0.071,0.0376,{"term":434,"volume":435,"growthQoq":436,"conversionRate":437},"one a day petites for women",11781,0.0327,0.1975,{"term":439,"volume":440,"growthQoq":441,"conversionRate":442},"mini multivitamin",8878,0.005,0.0528,{"term":444,"volume":445,"growthQoq":446,"conversionRate":447},"mini vitamins",8143,0.0739,0.0537,{"term":449,"volume":450,"growthQoq":451,"conversionRate":452},"one a day womens petite",7336,0.297,0.1918,{"term":454,"volume":455,"growthQoq":456,"conversionRate":457},"centrum mini",7431,0.1738,0.1246,{"term":459,"volume":460,"growthQoq":461,"conversionRate":462},"centrum minis women 50+",7640,-0.0742,0.1876,[464,471,478,483,488,493],{"title":465,"href":466,"score":467,"verdict":468,"marketSize":469,"growth90":470},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":472,"href":473,"score":474,"verdict":475,"marketSize":476,"growth90":477},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":479,"href":480,"score":474,"verdict":468,"marketSize":481,"growth90":482},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":484,"href":485,"score":474,"verdict":475,"marketSize":486,"growth90":487},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":489,"href":490,"score":474,"verdict":475,"marketSize":491,"growth90":492},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":494,"href":495,"score":474,"verdict":475,"marketSize":496,"growth90":497},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[499,502,509,516,523,530,537,544,551,558,565,572,579,586,593,600,607,614,621,628],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":500,"marketSizeTotal":501},15338,15205859393,{"nodeId":503,"label":504,"slug":505,"href":506,"nichesTracked":507,"marketSizeTotal":508},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":510,"label":511,"slug":512,"href":513,"nichesTracked":514,"marketSizeTotal":515},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":517,"label":518,"slug":519,"href":520,"nichesTracked":521,"marketSizeTotal":522},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":524,"label":525,"slug":526,"href":527,"nichesTracked":528,"marketSizeTotal":529},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":531,"label":532,"slug":533,"href":534,"nichesTracked":535,"marketSizeTotal":536},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":538,"label":539,"slug":540,"href":541,"nichesTracked":542,"marketSizeTotal":543},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":545,"label":546,"slug":547,"href":548,"nichesTracked":549,"marketSizeTotal":550},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":552,"label":553,"slug":554,"href":555,"nichesTracked":556,"marketSizeTotal":557},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":559,"label":560,"slug":561,"href":562,"nichesTracked":563,"marketSizeTotal":564},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":566,"label":567,"slug":568,"href":569,"nichesTracked":570,"marketSizeTotal":571},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":573,"label":574,"slug":575,"href":576,"nichesTracked":577,"marketSizeTotal":578},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":580,"label":581,"slug":582,"href":583,"nichesTracked":584,"marketSizeTotal":585},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":587,"label":588,"slug":589,"href":590,"nichesTracked":591,"marketSizeTotal":592},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":594,"label":595,"slug":596,"href":597,"nichesTracked":598,"marketSizeTotal":599},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":601,"label":602,"slug":603,"href":604,"nichesTracked":605,"marketSizeTotal":606},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":608,"label":609,"slug":610,"href":611,"nichesTracked":612,"marketSizeTotal":613},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":615,"label":616,"slug":617,"href":618,"nichesTracked":619,"marketSizeTotal":620},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":622,"label":623,"slug":624,"href":625,"nichesTracked":626,"marketSizeTotal":627},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":629,"label":630,"slug":631,"href":632,"nichesTracked":35,"marketSizeTotal":633},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]