[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-health-household-small-multivitamins-easy-to-swallow":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":182,"baselines":220,"demand":225,"seasonality":357,"brandShare":358,"products":367,"feedback":404,"searchTerms":549,"related":599,"lastUpdated":171},"f516fcca-5a33-414e-ab5b-94eb6a9207a5","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":142,"brandCountYearAgo":142,"sellerCount":172,"signals":173,"avgBsr":174,"pageQuality":166,"unitsSoldMin":175,"unitsSoldAvgMin":176,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":166},519339,201778,1.1581,0.1826,0.1558,1,4.73,29058,16.52,11.94,18.46,4,50000,0.0002,0,"small multivitamins easy to swallow","small-multivitamins-easy-to-swallow","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fsmall-multivitamins-easy-to-swallow","Multivitamins","2026-07-28T18:09:59.081971+00:00",34,[],66,40000,10000,12500,660800,826000,81,149,{"score":183,"verdict":184,"components":185},45,"skip",[186,191,194,198,200,202,205,210,213,216],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",61,0.15,519339.44,{"key":192,"score":193,"weight":189,"raw":155},"growth",48,{"key":195,"score":196,"weight":197,"raw":156},"conversion",97,0.1,{"key":199,"score":166,"weight":189,"raw":157},"competition",{"key":201,"score":166,"weight":197,"raw":157},"brandShare",{"key":203,"score":204,"weight":197,"raw":158},"qualityGap",17,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",11,0.05,29058.25,{"key":211,"score":212,"weight":197,"raw":165},"returns",100,{"key":214,"score":215,"weight":208,"raw":160},"avgPrice",79,{"key":217,"score":218,"weight":208,"raw":219},"priceRange",53,0.5306748466257669,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.42,24.38,0.0215,115062,{"points":226,"droppedPartialWeek":356},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353],{"week":228,"volume":229},"2025-10-05",3434,{"week":231,"volume":232},"2025-10-12",4060,{"week":234,"volume":235},"2025-10-19",3278,{"week":237,"volume":238},"2025-10-26",3211,{"week":240,"volume":241},"2025-11-02",3229,{"week":243,"volume":244},"2025-11-09",4140,{"week":246,"volume":247},"2025-11-16",4845,{"week":249,"volume":250},"2025-11-23",3628,{"week":252,"volume":253},"2025-11-30",3459,{"week":255,"volume":256},"2025-12-07",3577,{"week":258,"volume":259},"2025-12-14",3331,{"week":261,"volume":262},"2025-12-21",3261,{"week":264,"volume":265},"2025-12-28",2951,{"week":267,"volume":268},"2026-01-04",4562,{"week":270,"volume":271},"2026-01-11",4311,{"week":273,"volume":274},"2026-01-18",3908,{"week":276,"volume":277},"2026-01-25",3427,{"week":279,"volume":280},"2026-02-01",3425,{"week":282,"volume":283},"2026-02-08",3519,{"week":285,"volume":286},"2026-02-15",3341,{"week":288,"volume":289},"2026-02-22",3617,{"week":291,"volume":292},"2026-03-01",3808,{"week":294,"volume":295},"2026-03-08",3906,{"week":297,"volume":298},"2026-03-15",3931,{"week":300,"volume":301},"2026-03-22",3717,{"week":303,"volume":304},"2026-03-29",3779,{"week":306,"volume":307},"2026-04-05",3996,{"week":309,"volume":310},"2026-04-12",3871,{"week":312,"volume":313},"2026-04-19",3645,{"week":315,"volume":316},"2026-04-26",3797,{"week":318,"volume":319},"2026-05-03",3703,{"week":321,"volume":322},"2026-05-10",3702,{"week":324,"volume":325},"2026-05-17",4001,{"week":327,"volume":328},"2026-05-24",3671,{"week":330,"volume":331},"2026-05-31",3860,{"week":333,"volume":334},"2026-06-07",3994,{"week":336,"volume":337},"2026-06-14",3984,{"week":339,"volume":340},"2026-06-21",4007,{"week":342,"volume":343},"2026-06-28",5326,{"week":345,"volume":346},"2026-07-05",3816,{"week":348,"volume":349},"2026-07-12",5733,{"week":351,"volume":352},"2026-07-19",6068,{"week":354,"volume":355},"2026-07-26",5314,false,null,{"top":359,"otherBrandCount":166,"otherClickShare":366},[360,363],{"brand":361,"clickShare":362},"Centrum",0.8284,{"brand":364,"clickShare":365},"ONE A DAY",0.1715,0.00009999999999998899,[368,379,388,396],{"asin":369,"title":370,"brand":361,"imageUrl":371,"price":372,"rating":373,"reviews":374,"clickShare90":375,"clickShare360":376,"launchDate":377,"amazonUrl":378},"B08FW3N96T","Centrum Minis Silver Womens Multivitamin Women 50 and Over 280 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DNf2QdtkL.jpg",17.59,4.8,24372,0.6363,0.6,"2020-08-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FW3N96T",{"asin":380,"title":381,"brand":364,"imageUrl":382,"price":161,"rating":383,"reviews":384,"clickShare90":365,"clickShare360":385,"launchDate":386,"amazonUrl":387},"B004XSOJ02","One A Day Womens Petites Multivitamin Supplement with Vitamin A C D E and Zinc for Immune Health Support B Vitamins Biotin Folate (as folic acid) & more Tablet 160 count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yTLGq1p4L.jpg",4.7,37721,0.2175,"2011-04-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004XSOJ02",{"asin":389,"title":390,"brand":361,"imageUrl":391,"price":162,"rating":383,"reviews":392,"clickShare90":393,"clickShare360":394,"launchDate":377,"amazonUrl":395},"B08FVZ3C19","Centrum Minis Silver Multivitamin for Adults 50 and Over 320 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Wyf6UFq0L.jpg",27070,0.1569,0.1405,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FVZ3C19",{"asin":397,"title":398,"brand":361,"imageUrl":399,"price":400,"rating":383,"reviews":392,"clickShare90":401,"clickShare360":402,"launchDate":377,"amazonUrl":403},"B08FWCPBYX","Centrum Minis Silver Mens Multivitamin for Men 50 and Over 280 Tablets","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nzT-xgOEL.jpg",18.1,0.0352,0.042,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08FWCPBYX",{"love":405,"hate":476,"returnReasons":540},[406,413,420,427,434,441,448,455,462,469],{"topic":407,"percentOfMentions":408,"verbatims":409},"Ease Of Chewing\u002FSwallowing",0.2468,[410,411,412],"EASY TO SWALLOW","Easier to swallow","Not difficult yo swallow",{"topic":414,"percentOfMentions":415,"verbatims":416},"Vitamin",0.22899999999999998,[417,418,419],"Great MULTI VITAMIN","Excellent vitamin","Great vitamin supplement",{"topic":421,"percentOfMentions":422,"verbatims":423},"Value For Money",0.1017,[424,425,426],"Good value for money","Good value for the money","Best deal",{"topic":428,"percentOfMentions":429,"verbatims":430},"Size-Overall",0.0834,[431,432,433],"Very Convenient Size","Perfect size","Mini size",{"topic":435,"percentOfMentions":436,"verbatims":437},"Quality-Overall",0.056900000000000006,[438,439,440],"Great Product for most","Good quality","Great product for me",{"topic":442,"percentOfMentions":443,"verbatims":444},"Advertised Vs Actual Product",0.042800000000000005,[445,446,447],"As advertised","As described","Works just as it should",{"topic":449,"percentOfMentions":450,"verbatims":451},"Dosage",0.0354,[452,453,454],"These pills do a very good job","Good option to the full size pills","good value for the number of pills included",{"topic":456,"percentOfMentions":457,"verbatims":458},"Energy Level",0.0218,[459,460,461],"Since taking it consistently, I've noticed improved energy levels and overall well-being","Energy Saver","Very effective helped with energy",{"topic":463,"percentOfMentions":464,"verbatims":465},"Ease Of Use",0.018799999999999997,[466,467,468],"Ease of use","convenient way to purchase","simple to take",{"topic":470,"percentOfMentions":471,"verbatims":472},"Nutritional Content",0.0115,[473,474,475],"so it feels like a simple way to support daily nutrition","I like to think these help keep me alive by meeting some nutritional needs","Great for Daily Nutrition",[477,483,489,495,502,509,515,521,527,534],{"topic":428,"percentOfMentions":478,"verbatims":479},0.2354,[480,481,482],"A bit too large","These are small","Small pills",{"topic":414,"percentOfMentions":484,"verbatims":485},0.1374,[486,487,488],"Ran out of vitamins","Smell like vitamins","Truly have nothing good to say about this vitamin",{"topic":449,"percentOfMentions":490,"verbatims":491},0.056299999999999996,[492,493,494],"Why 75 mg is considered Low","This is a small pill","Totally deceptive on the count. 2 pills needed",{"topic":496,"percentOfMentions":497,"verbatims":498},"Acid Regulator\u002FStomach Ache Relief",0.048799999999999996,[499,500,501],"hurts my stomach","A bit hard on my stomach","Immediately upset my stomach",{"topic":503,"percentOfMentions":504,"verbatims":505},"Ingredients-Overall",0.0391,[506,507,508],"they obscure ingredient list with -000d","VERY Concerning Ingredients","Toxic ingredients",{"topic":421,"percentOfMentions":510,"verbatims":511},0.0313,[512,513,514],"Waste of money","Deceptive pricing","making them considerably more expensive",{"topic":407,"percentOfMentions":516,"verbatims":517},0.024700000000000003,[518,519,520],"I had problems swallowing at one point","harder to swallow","Modeate swallowing issues",{"topic":522,"percentOfMentions":457,"verbatims":523},"Taste-Overall",[524,525,526],"No taste","Small tasteless and they work","It also doesn't have any taste",{"topic":528,"percentOfMentions":529,"verbatims":530},"Side Effects",0.0202,[531,532,533],"Made me nauseous","MADE ME SICK","BEWARE KNOWN SIDE EFFECTS",{"topic":456,"percentOfMentions":535,"verbatims":536},0.018000000000000002,[537,538,539],"No Boost of Energy","so no zest of energy that I could use right about now","I don't know about extra energy or immune support",[541,543,545,547,548],{"reason":414,"pct":542},0.5556,{"reason":449,"pct":544},0.11109999999999999,{"reason":546,"pct":544},"Charging",{"reason":421,"pct":544},{"reason":407,"pct":544},[550,555,560,565,569,574,579,584,589,594],{"term":551,"volume":552,"growthQoq":553,"conversionRate":554},"centrum minis women 50 plus",70987,0.3724,0.2299,{"term":556,"volume":557,"growthQoq":558,"conversionRate":559},"centrum minis",20504,0.0281,0.1516,{"term":561,"volume":562,"growthQoq":563,"conversionRate":564},"centrum silver women 50 plus minis",10138,0.2598,0.1334,{"term":167,"volume":566,"growthQoq":567,"conversionRate":568},10805,-0.071,0.0376,{"term":570,"volume":571,"growthQoq":572,"conversionRate":573},"one a day petites for women",11781,0.0327,0.1975,{"term":575,"volume":576,"growthQoq":577,"conversionRate":578},"mini multivitamin",8878,0.005,0.0528,{"term":580,"volume":581,"growthQoq":582,"conversionRate":583},"mini vitamins",8143,0.0739,0.0537,{"term":585,"volume":586,"growthQoq":587,"conversionRate":588},"one a day womens petite",7336,0.297,0.1918,{"term":590,"volume":591,"growthQoq":592,"conversionRate":593},"centrum mini",7431,0.1738,0.1246,{"term":595,"volume":596,"growthQoq":597,"conversionRate":598},"centrum minis women 50+",7640,-0.0742,0.1876,[600,607,614,619,624,629],{"title":601,"href":602,"score":603,"verdict":604,"marketSize":605,"growth90":606},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":608,"href":609,"score":610,"verdict":611,"marketSize":612,"growth90":613},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":615,"href":616,"score":610,"verdict":604,"marketSize":617,"growth90":618},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":620,"href":621,"score":610,"verdict":611,"marketSize":622,"growth90":623},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":625,"href":626,"score":610,"verdict":611,"marketSize":627,"growth90":628},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":630,"href":631,"score":610,"verdict":611,"marketSize":632,"growth90":633},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132]