---
title: "Small Insulated Cup — $972K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/small-insulated-cup"
last_updated: "2026-08-11T06:52:44.033Z"
locale: en
meta:
description: "Niche score 52/100 · $972K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $972K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Small Insulated Cup — $972K/yr Amazon US Niche (2026) - Flapen"
---
# **small insulated cup**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 77Growth 18Conversion 98Competition 35Returns 99Price range 85Avg price 95Brand share 0Review moat 24Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$36.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.87–$100.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$972K**
$972K/yr · 163K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,099.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, small insulated cup is a $972K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **small insulated cup market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$918K–$1.1M**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#673**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**163**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Dixie70% - Georgia-Pacific26% - Arikit2% - Amazon Basics1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
5K4KHoliday '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/small-insulated-cup/trend)
## **Top small insulated cup search terms**
- **dixie coffee cups 12 oz**36K/yr-20.2%17.1% conv. - **dixie coffee cups**26K/yr-3.4%13.1% conv. - **dixie cups 12 oz**12K/yr+0.4%9.8% conv. - **dixie coffee cups with lids**15K/yr-32.9%10.1% conv. - **dixie hot cups**11K/yr-15.6%11.0% conv. - **dixie perfect touch 12 oz coffee cups**8K/yr-3.2%19.8% conv. - **dixie 12 oz coffee cups**7K/yr+1.2%17.3% conv. - **dixie hot cups 12 oz**6K/yr-5.2%17.9% conv. - **dixie cups with lids**7K/yr-7.6%10.0% conv. - **dixie to go cups 12 oz with lids**7K/yr-32.5%15.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/small-insulated-cup/search-terms)
## **Top small insulated cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$97K20%$194K30%$292K40%$389K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dixie PerfecTouch 12 oz Paper Coffee Cups By GP PRO Coffee Haze Design 500 Count (25 Disposable Cups Per Sleeve 20 Sleeves Per Case) 5342DX**Georgia-Pacific**$68.32**4.7★5,888 rev](https://www.amazon.com/dp/B00F2PCKQK) [2**Dixie To Go Paper Coffee Cups With Lids 12 oz 156 Count (6 packs of 26 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$25.78**4.7★15,555 rev](https://www.amazon.com/dp/B008R6LOBS) [3**Dixie PerfecTouch 12 oz. Insulated Paper Hot Coffee Cup by GP PRO (Georgia-Pacific) Coffee Haze 5342CDSBP 160 Cups Per Case Coffee Haze Design**Dixie**$28.61**4.6★2,559 rev](https://www.amazon.com/dp/B00I5I2ZYI) [4**Dixie To Go Paper Coffee Cups 12 oz 132 Count (6 packs of 22 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$22.16**4.5★4,058 rev](https://www.amazon.com/dp/B07WSRXCVQ) [5**Dixie To Go Paper Coffee Cups With Lids 12 oz 14 ct Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$3.87**4.7★15,555 rev](https://www.amazon.com/dp/B00AX2EI12)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dixie To Go Paper Coffee Cups 12 oz 1000 Count Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$98.69**313 rev2mo ago](https://www.amazon.com/dp/B0GZ4ZN5FC) [**Dixie To Go Disposable Paper Cups with Leak-Resistant Lid 12 oz 60 Count**Dixie**$11.44**15,555 rev2mo ago](https://www.amazon.com/dp/B0GSKQP3QF) [**Dixie To Go 12 OZ Paper Coffee Cups with Lids (240)**Dixie**$35.15**48 rev2y ago](https://www.amazon.com/dp/B0CYDLL86L) [**Dixie To Go Paper Coffee Cups With Lids 16 oz 108 Count (6 packs of 18 cups) Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$32.93**15,555 rev3y ago](https://www.amazon.com/dp/B0BV5CTHP6) [**Amazon Basics Disposable Hot Paper Coffee Cups with Lids to Go Leak-Proof for Hot and Cold Drinks 12 oz 100-Count**Amazon Basics**$16.69**2,153 rev6y ago](https://www.amazon.com/dp/B083KT49S2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dixie To Go Disposable Paper Cups with Leak-Resistant Lid 12 oz 60 Count**Dixie**$11.44**4.7★**▲ 337%**](https://www.amazon.com/dp/B0GSKQP3QF) [**Dixie To Go Paper Coffee Cups 12 oz 1000 Count Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$98.69**4.6★**▲ 336%**](https://www.amazon.com/dp/B0GZ4ZN5FC) [**Dixie To Go Paper Coffee Cups 12 oz 160 Count Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$26.22**4.6★**▲ 249%**](https://www.amazon.com/dp/B0041MRCX6) [**Amazon Basics Disposable Hot Paper Coffee Cups with Lids to Go Leak-Proof for Hot and Cold Drinks 12 oz 100-Count**Amazon Basics**$16.69**4.6★**▲ 202%**](https://www.amazon.com/dp/B083KT49S2) [**Dixie To Go Paper Coffee Cups With Lids 12 oz 66 ct Disposable Insulated Paper Cups for On-The-Go Hot or Cold Beverages**Dixie**$12.79**4.7★**▲ 43%**](https://www.amazon.com/dp/B00OTW1F3G)
**~~View all trending →~~**
## **What buyers say about small insulated cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent quality”*
**Value For Money**14%
*“Great value”*
**Temperature Retention**9%
*“Great for hot liquids as well as cold”*
**Size-Overall**8%
*“Convenient size”*
**Leak-Proof**8%
*“No leaks”*
**Advertised Vs Actual Product**7%
*“As described”*
**Strength**6%
*“They are sturdy”*
**Durability**6%
*“Coffee cup durable”*
**Ease Of Use**4%
*“easy to hold”*
**Design-Overall**2%
*“I love the slide design”*
### **What buyers complain about **
**Leak-Proof**32%
*“They leak”*
**Size-Overall**10%
*“they do not fit”*
**Quality-Overall**8%
*“my note is that quality control is lacking”*
**Thickness**6%
*“Very thin lid”*
**Strength**6%
*“The cups are flimsy”*
**Advertised Vs Actual Product**5%
*“Not as it seems”*
**Value For Money**3%
*“I had to double them up which makes it a bad value”*
**Heating**2%
*“NOT hot cups”*
**Temperature Retention**2%
*“Dont even feel the warmth of the liquid inside”*
**Contamination**1%
*“Mold”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**19%
**Value For Money**10%
**Leak-Proof**7%
**Design-Overall**4%
**Ease Of Use**2%
**Material Quality**2%
**Smell**2%
**Quality-Overall**2%
**Color**2%
## **Common questions**
- **Is small insulated cup profitable to sell on Amazon United States?**
- The niche generates $972K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the small insulated cup niche?**
- 4 brands and 163 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in small insulated cup?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.3%.
- **When does demand for small insulated cup peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the small insulated cup niche?**
- Listings span $3.87–$100.58; the average listing price is $36.73 (sweet spot $15–$100). The average incumbent carries 5,100 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)