---
title: "Trend — sleep mask - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/sleep-mask/trend"
last_updated: "2026-08-11T09:34:54.421Z"
locale: en
meta:
  description: "Niche score 64/100 · $20.8M/yr market · 15.5M searches/yr · $14.55 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $20.8M/yr market · 15.5M searches/yr · $14.55 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — sleep mask - Flapen"
---

# **sleep mask**

**Launch it**

A $20.8M/yr market growing +13.3% this quarter with returns at 1.7% — clears our launch bar.

Market size 100Growth 42Conversion 84Competition 48Returns 80Price range 83Avg price 71Brand share 77Review moat 15Quality gap 30

**Market size**

**Incredible****$20.8M**

$20.8M/yr · 15.5M searches

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.27–$72.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.55**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+13.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****22,234.54**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend