---
title: "skin so soft — $7.4M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/skin-so-soft"
last_updated: "2026-07-20T18:45:16.363Z"
locale: en
meta:
description: "skin so soft clears our launch bar: a $7.4M/yr market growing +277.4% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:description": "skin so soft clears our launch bar: a $7.4M/yr market growing +277.4% this quarter with returns at 0.3%. Data updated Jul 2026."
"og:title": "skin so soft — $7.4M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **skin so soft**
**Launch it**
A $7.4M/yr market growing +277.4% this quarter with returns at 0.3% — clears our launch bar.
Market size 100Growth 99Conversion 70Competition 51Returns 98Price range 95Avg price 95Brand share 0Review moat 32Quality gap 30
**Market size**
**Incredible****$7.4M**
$7.4M/yr · 4.3M searches
**Growth**
**Incredible****+277.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$27.07**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.94–$48.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,333.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, skin so soft is a $7.4M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 68/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$6.8M–$8.1M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#288**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **131 days**
## **Competition**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**0%**
- AVON76% - AVON SKIN SO SOFT13% - Avon12% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +277.4% search growth over the last 90 days.
250K150KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.1×
[**Open Trend **](https://flapen.com/research/us/health-household/skin-so-soft/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$372K10%$745K15%$1.1M20%$1.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)**AVON**$21.86**4.3★1,849 rev](https://www.amazon.com/dp/B0D11RZBL6) [2**AVON Skin So Soft Original Bath Oil Spray - Moisturizing Shower Oil with Jojoba Oil & Vitamin E - Non-Greasy Formula for Dry Skin Care - After Shower Moisturizer for Women - Hydrating Spray 5 Fl Oz**Avon**$21.18**4.6★9,598 rev](https://www.amazon.com/dp/B00EJD6WQ0) [3**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)**AVON SKIN SO SOFT**$29.02**4.5★1,030 rev](https://www.amazon.com/dp/B0FPP9F3HL) [4**AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz**AVON**$31.57**4.7★850 rev](https://www.amazon.com/dp/B07FWBKRRP) [5**AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging**AVON**$19.68**4.5★1,013 rev](https://www.amazon.com/dp/B0CG2MJMRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AVON SKIN SO SOFT Original Jojoba Dry Oil Spray 8.45 Fl oz |Moisturizing Body Oil with Vitamin E | After Shower Body Oil 250ML (2- PACK)**AVON SKIN SO SOFT**$34.53**443 rev9mo ago](https://www.amazon.com/dp/B0FR7SHLW4) [**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)**AVON SKIN SO SOFT**$29.02**1,030 rev10mo ago](https://www.amazon.com/dp/B0FPP9F3HL) [**AVON SKIN SO SOFT Original Dry Oil Spray 5 fl.oz (Double Pack)**AVON SKIN SO SOFT**$31.81**149 rev1y ago](https://www.amazon.com/dp/B0DGDF6BQS) [**AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)**AVON**$21.86**1,849 rev1y ago](https://www.amazon.com/dp/B0D11RZBL6) [**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML**AVON**$20.95**5,074 rev2y ago](https://www.amazon.com/dp/B0B3HN53LZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AVON Skin So Soft Original Bath Oil for Women Moisturizing Body Oil with Jojoba Oil for Dry Skin 16.9 fl oz Hydrating Shower Oil; Perfect as an After-Shower Skin Softener for All Adults Pack of 2**AVON**$42.97**4.7★**▲ 86%**](https://www.amazon.com/dp/B008RGTHHQ) [**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML**AVON**$20.95**4.5★**▲ 86%**](https://www.amazon.com/dp/B0B3HN53LZ) [**AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz**AVON**$31.57**4.7★**▲ 63%**](https://www.amazon.com/dp/B07FWBKRRP) [**AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)**AVON**$21.86**4.3★**▲ 27%**](https://www.amazon.com/dp/B0D11RZBL6) [**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)**AVON SKIN SO SOFT**$29.02**4.5★**▲ 20%**](https://www.amazon.com/dp/B0FPP9F3HL)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“No awful smell”*
**Soft Feel**23%
*“Silky smooth”*
**Quality-Overall**10%
*“The oil quality is good too”*
**Moist/Dry**6%
*“Moisturizes great”*
**Advertised Vs Actual Product**5%
*“Item as described”*
**Pest/Insect Control**5%
*“Keeps the bugs away”*
**Efficiency**3%
*“Doing a great job keeping bugs off my pets”*
**Suitability Dry Skin**2%
*“No more dry skin”*
**Suitability Combination Skin**2%
*“Good for my skin”*
**Value For Money**2%
*“Good Price”*
### **What buyers complain about **
**Smell**27%
*“NO SMELL”*
**Value For Money**10%
*“Very expensive”*
**Size-Overall**6%
*“A little big”*
**Oily/Greasy**4%
*“too oily”*
**Leak-Proof**3%
*“arrived leaking”*
**Moist/Dry**3%
*“It does not feel like a moisturizer”*
**Ease Of Use**3%
*“Top is super hard to get off”*
**Alcohol Content**2%
*“Smells like Alcohol”*
**Allergies**2%
*“Allergic to product”*
**Advertised Vs Actual Product**2%
*“Was not as advertised Its some kind of hard white cream that wont come out”*
### **Top return reasons **
**Smell**37%
**Advertised Vs Actual Product**12%
**Leak-Proof**10%
**Size-Overall**8%
**Oily/Greasy**6%
**Value For Money**6%
**Functionality-Overall**4%
**Defective Material/Parts**2%
**Ingredients-Overall**2%
**Language Issues**1%
## **Common questions**
- **Is skin so soft profitable to sell on Amazon United States?**
- The niche generates $7.4M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +277.4%. Flapen's verdict: Launch it (68/100).
- **How competitive is the skin so soft niche?**
- 3 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in skin so soft?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
- **When does demand for skin so soft peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.1× the quietest.
- **What does it cost to enter the skin so soft niche?**
- Listings span $17.94–$48.51; the average listing price is $27.07 (sweet spot $15–$100). The average incumbent carries 3,333 reviews — the moat a new listing must climb.
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