---
title: "Search terms — skin so soft bug repellent wipes - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/skin-so-soft-bug-repellent-wipes/search-terms"
last_updated: "2026-08-05T23:32:29.218Z"
locale: en
meta:
  description: "Niche score 49/100 · $41K/yr market · 35K searches/yr · $15.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $41K/yr market · 35K searches/yr · $15.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — skin so soft bug repellent wipes - Flapen"
---

# **skin so soft bug repellent wipes**

**Skip it**

A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 99Conversion 77Competition 13Returns 96Price range 69Avg price 77Brand share 10Review moat 24Quality gap 33

**Growth**

**Incredible****+276.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.97**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.40–$34.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,651.64**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$41K**

$41K/yr · 35K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms